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isPartOf:"The journal of consumer marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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The journal of consumer marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
23
Psychology & marketing
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
Journal of consumer behaviour : an international research review
13
Food policy : economics planning and politics of food and agriculture
12
Information systems research : ISR
12
International journal of consumer studies
12
Working paper / National Bureau of Economic Research, Inc.
11
Journal of marketing research : JMR
10
Journal of retailing and consumer services
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of food products marketing
9
Journal of retailing
9
Journal of the Academy of Marketing Science
9
NBER working paper series
9
Management science : journal of the Institute for Operations Research and the Management Sciences
8
NBER Working Paper
8
International journal of hospitality management
7
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
7
Journal of institutional and theoretical economics : JITE
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Marketing letters : a journal of research in marketing
7
Journal of internet commerce
6
Journal of marketing communications
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
ERIM report series research in management
5
German journal of agricultural economics : GJAE
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of marketing management : MM
5
The international review of retail, distribution and consumer research
5
Asia Pacific journal of marketing and logistics
4
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
4
European journal of marketing : EJM
4
Information systems for economics in transition : papers presented at the International Conference ISET-IC, March 4 - 7, 1996, Ghaziabad, India
4
International journal of electronic commerce : IJEC
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of electronic commerce research : JECR
4
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ECONIS (ZBW)
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1
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
2
The impact of product assortment size and attribute quantity on information searches
Dörnyei, Krisztina Rita
;
Krystallis, Athanasios
; …
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 191-201
Persistent link: https://www.econbiz.de/10011694822
Saved in:
3
Consumer perceptions of online review deceptions : an empirical study in China
Peng, Ling
;
Cui, Geng
;
Zhuang, Mengzhou
;
Li, Chunyu
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 269-280
Persistent link: https://www.econbiz.de/10011523218
Saved in:
4
Preview provision under competition
Xiang, Yi
;
Soberman, David A.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 149-169
Persistent link: https://www.econbiz.de/10008905583
Saved in:
5
Consumer effects of environmental impact in product labeling
Borin, Norm
;
Cerf, Douglas C.
;
Krishnan, Ramayya
- In:
The journal of consumer marketing
28
(
2011
)
1
,
pp. 76-86
Persistent link: https://www.econbiz.de/10009009742
Saved in:
6
Uninformative advertising as an invitation to search
Mayzlin, Dina
;
Shin, Jiwoong
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 666-685
Persistent link: https://www.econbiz.de/10009299477
Saved in:
7
Positive effects of negative publicity : when negative reviews increase sales
Berger, Jonah
;
Sorensen, Alan T.
;
Rasmussen, Scott J.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 815-827
Persistent link: https://www.econbiz.de/10008736204
Saved in:
8
Impact of online reviews of customer care experience on brand or company selection
Karakaya, Fahri
;
Barnes, Nora Ganim
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 447-457
Persistent link: https://www.econbiz.de/10008651277
Saved in:
9
How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10003987459
Saved in:
10
Information provision in a vertically differentiated competitive marketplace
Kuksov, Dmitri
;
Lin, Yuanfang
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 122-138
Persistent link: https://www.econbiz.de/10003973186
Saved in:
11
Voluntary quality disclosure and market interaction
Guo, Liang
;
Zhao, Ying
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 488-501
Persistent link: https://www.econbiz.de/10003868040
Saved in:
12
Wine journalism : marketing of consumers' guide
Horverak, Øyvind
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 573-579
Persistent link: https://www.econbiz.de/10003868066
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