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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Data protection"
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Harvard-Business-Manager : das Wissen der Besten
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing and consumer services
12
International journal of e-business research : an official publication of the Information Resources Management Association
7
Journal of retailing
4
Asia Pacific journal of marketing and logistics
3
International journal of business information systems : IJBIS
3
International journal of electronic commerce : IJEC
3
International journal of retail and distribution management
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Amfiteatru economic : an economic and business research periodical
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CESifo working papers
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Electronic commerce research
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Electronic commerce research and applications
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Electronic markets : the international journal on networked business
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Innovatives Markenmanagement
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International journal of business and globalisation : IJBG
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International journal of contemporary hospitality management
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International journal of electronic business : IJEB
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International journal of electronic customer relationship management : IJECRM
2
International journal of hospitality management
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International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of digital banking
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Journal of global information management : an official publication of the Information Resources Management Association
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Arbeitspapier / Technische Hochschule Darmstadt, Fachbereich I, Rechts- und Wirtschaftswissenschaften, Institut für Volkswirtschaftslehre
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Business ethics : a European review
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ECONIS (ZBW)
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The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
2
Thinking beyond privacy calculus : investigating reactions to customer surveillance
Plangger, Kirk
;
Montecchi, Matteo
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 32-44
Persistent link: https://www.econbiz.de/10012288967
Saved in:
3
Adding voice to the omnichannel and how that affects brand trust
Pagani, Margherita
;
Racat, Margot
;
Hofacker, Charles F.
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 89-105
Persistent link: https://www.econbiz.de/10012129486
Saved in:
4
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
5
Experiential engagement and active vs. passive behavior in mobile location-based social networks : the moderating role of privacy
Pagani, Margherita
;
Malacarne, Giovanni
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 133-148
Persistent link: https://www.econbiz.de/10011658367
Saved in:
6
Der gläserne Kunde
Davenport, Thomas H.
;
Harris, Jeanne G.
- In:
Harvard-Business-Manager : das Wissen der Besten
29
(
2007
)
8
,
pp. 88-99
Persistent link: https://www.econbiz.de/10003501882
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