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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"USA"
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Harvard-Business-Manager : das Wissen der Besten
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
International journal of hospitality management
22
The journal of services marketing
20
Journal of business research : JBR
17
Journal of retailing and consumer services
16
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of the Academy of Marketing Science
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Services marketing quarterly
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11
Journal of marketing
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Strategy & leadership : a publication of Strategic Leadership Forum
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Harvard business review : HBR
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Journal of travel and tourism marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Psychology & marketing
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The journal of business & industrial marketing
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Working paper / National Bureau of Economic Research, Inc.
8
Academy of Management journal : AMJ
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Journal of marketing management : MM
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The journal of personal selling & sales management : JPSSM
7
Customer Relationship Management : the ultimate guide to efficient use of CRM
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Handbook of research on customer equity in marketing
5
International journal of business innovation and research
5
International journal of electronic customer relationship management : IJECRM
5
Journal of business ethics : JOBE
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of sport management : the official journal of the North American Society of Sport Management
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The international review of retail, distribution and consumer research
5
Business horizons
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Business strategy series
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Does marketing need reform? : fresh perspectives on the future
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European journal of operational research : EJOR
4
International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of retail & distribution management
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Journal of business & economics research
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Journal of business strategy
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
14
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1
Pricing best sellers and traffic generators : the role of asymmetric cross-selling
Kocas, Cenk
;
Pauwels, Koen
;
Bohlmann, Jonathan D.
- In:
Journal of interactive marketing : a quarterly …
41
(
2018
),
pp. 28-43
Persistent link: https://www.econbiz.de/10011844927
Saved in:
2
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
3
Der Wert der Gefühle
Magids, Scott
;
Zorfas, Alan
;
Leemon, Daniel
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
1
,
pp. 36-48
Persistent link: https://www.econbiz.de/10011535100
Saved in:
4
For new customers only : a study on the effect of acquisition campaigns on a service company's existing customers' CLV
Lhoest-Snoeck, Sietske
;
Nierop, Johannes Erjen Maurice van
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10010403991
Saved in:
5
Finding donors by relationship fundraising
Moon, Sangkil
;
Azizi, Kathryn
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 112-129
Persistent link: https://www.econbiz.de/10009758376
Saved in:
6
Organizational learning and CRM success : a model for linking organizational practices, customer data quality, and performance
Peltier, James
;
Zahay, Debra
;
Lehmann, Donald R.
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10009718241
Saved in:
7
Customer lifetime value and customer equity models using company-reported summary data
Wiesel, Thorsten
;
Skiera, Bernd
;
Villanueva, Julian
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
1
,
pp. 20-22
Persistent link: https://www.econbiz.de/10008909984
Saved in:
8
Wie Kunden Mitarbeiter motivieren
Grant, Adam M.
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
8
,
pp. 66-75
Persistent link: https://www.econbiz.de/10009234052
Saved in:
9
Wie Service 2.0 funktioniert
Bernoff, Josh
;
Schadler, Ted
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
9
,
pp. 22-32
Persistent link: https://www.econbiz.de/10008648309
Saved in:
10
Influence of cultural dimensions on online interactive review feature implementations : a comparison of Korean and US retail web sites
Yun, Gi Woong
;
Park, Sung-yeon
;
Ha, Louisa
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
3
,
pp. 40-50
Persistent link: https://www.econbiz.de/10003838632
Saved in:
11
Investigating cross-buying and customer loyalty
Reinartz, Werner J.
;
Thomas, Jacquelyn S.
;
Bascoul, …
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10003736321
Saved in:
12
Das Kundenerlebnis verbessern
Meyer, Christopher
;
Schwager, Andre
- In:
Harvard-Business-Manager : das Wissen der Besten
29
(
2007
)
4
,
pp. 58-73
Persistent link: https://www.econbiz.de/10003440241
Saved in:
13
Abschied vom Silodenken
Gulati, Ranjay
- In:
Harvard-Business-Manager : das Wissen der Besten
29
(
2007
)
12
,
pp. 90-106
Persistent link: https://www.econbiz.de/10003585196
Saved in:
14
Der gläserne Kunde
Davenport, Thomas H.
;
Harris, Jeanne G.
- In:
Harvard-Business-Manager : das Wissen der Besten
29
(
2007
)
8
,
pp. 88-99
Persistent link: https://www.econbiz.de/10003501882
Saved in:
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