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~person:"Kumar, V."
~subject:"Theorie"
~subject:"USA"
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Search: subject_exact:"Beziehungsmarketing"
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USA
Beziehungsmarketing
80
Relationship marketing
80
Kundenwert
32
Customer value
28
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24
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24
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15
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15
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10
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Kumar, V.
Bruhn, Manfred
47
Homburg, Christian
42
Herrmann, Andreas
25
Huber, Frank
25
Piller, Frank T.
22
Bauer, Hans H.
19
Reichwald, Ralf
17
Stauss, Bernd
17
Hennig-Thurau, Thorsten
16
Ahlert, Dieter
15
Günter, Bernd
15
Smith, Alan D.
15
Helm, Sabrina
14
Hippner, Hajo
14
Matzler, Kurt
13
Elhauge, Einer
12
Hinterhuber, Hans H.
11
Krafft, Manfred
10
Rudanko, Leena
10
Stock-Homburg, Ruth
10
Swoboda, Bernhard
10
Wilde, Klaus D.
10
Albers, Sönke
9
Benkenstein, Martin
9
Corsten, Hans
9
Diller, Hermann
9
Meyer, Anton
9
Töpfer, Armin
9
Foscht, Thomas
8
Gouthier, Matthias H. J.
8
Han, Heesup
8
Hansen, Ursula
8
Helmke, Stefan
8
Johnson, Michael D.
8
Kleinaltenkamp, Michael
8
Wickelgren, Abraham L.
8
Eggert, Andreas
7
Georgi, Dominik
7
Hammerschmidt, Maik
7
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3
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1
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1
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1
Marketing mix decisions : new perspectives and practices
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ECONIS (ZBW)
13
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1
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
2
National culture, economy, and customer lifetime value : assessing the relative impact of the drivers of customer lifetime value for a global retailer
Kumar, V.
;
Pansari, Anita
- In:
Journal of international marketing
24
(
2016
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011460092
Saved in:
3
Regaining "lost" customers : the predictive power of first-lifetime behavior, the reason for defection, and the nature of the win-back offer
Kumar, V.
;
Bhagwat, Yashoda
;
Zhang, Xi Alan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 34-55
Persistent link: https://www.econbiz.de/10011304639
Saved in:
4
Aggregate- and individual-level customer lifetime value
Kumar, V.
;
Pansari, Anita
- In:
Handbook of research on customer equity in marketing
,
(pp. 44-76)
.
2015
Persistent link: https://www.econbiz.de/10010483500
Saved in:
5
Analyzing the diffusion of global customer relationship management : a cross-regional modeling framework
Kumar, V.
;
Sunder, Sarang
;
Ramaseshan, B.
- In:
Journal of international marketing
19
(
2011
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10008935329
Saved in:
6
The impact of customer relationship management implementation on cost and profit efficiencies : evidence from the US commercial banking industry
Krasnikov, Alexander
;
Jayachandran, Satish
;
Kumar, V.
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 61-76
Persistent link: https://www.econbiz.de/10003901104
Saved in:
7
Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 113-153)
.
2008
Persistent link: https://www.econbiz.de/10003769437
Saved in:
8
The power of CLV : managing customer lifetime value at IBM
Kumar, V.
;
Venkatesan, Rajkumar
;
Bohling, Tim
; …
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 585-599
Persistent link: https://www.econbiz.de/10003765812
Saved in:
9
Measuring and maximizing customer equity: a critical analysis
Kumar, V.
;
George, Morris
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 157-171
Persistent link: https://www.econbiz.de/10003507852
Saved in:
10
Optimal customer relationship management using Bayesian decision theory : an application for customer selection
Venkatesan, Rajkumar
;
Kumar, V.
;
Bohling, Timothy
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 579-594
Persistent link: https://www.econbiz.de/10003569723
Saved in:
11
Customer relationship management : a databased approach
Kumar, V.
-
2006
Persistent link: https://www.econbiz.de/10002137753
Saved in:
12
The impact of customer relationship characterisstics on profitable lifetime duration
Reinartz, Werner J.
(
contributor
);
Kumar, V.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632962
Saved in:
13
Customer lifetime duration : an empirical framework for measurement and explanation
Reinartz, Werner J.
;
Kumar, V.
-
2000
Persistent link: https://www.econbiz.de/10001635082
Saved in:
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