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~subject:"E-Business"
~subject:"Markenartikel"
~type_genre:"Aufsatz im Buch"
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Consumer-brand relationships : theory and practice
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Handbook of brand relationships
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Handbook of research on technology applications for effective customer engagement
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Leveraging computer-mediated marketing environments
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Management mit Vision und Verantwortung : eine Herausforderung an Wissenschaft und Praxis ; Festschrift für Hans Raffée zum 75. Geburtstag
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Personalwirtschaft in der Unternehmenstransformation : stabilitas et mutabilitas
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Assessing the impact of customer engagement on brand performance : the mediating role of customer-based brand equity (CBBE)
Gundona, Ireneus
;
Yamoah, Fred A.
;
Haq, Irfan ul
- In:
Corporate Management Ecosystem in Emerging Economies : …
,
(pp. 403-423)
.
2023
Persistent link: https://www.econbiz.de/10014446150
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2
Does a sustainable orientation affect global consumers’ relationships with international online brands?
Drennan, Todd
;
Nordman, Emilia Rovira
;
Safari, Aswo
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 219-236)
.
2023
Persistent link: https://www.econbiz.de/10014455390
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3
How can luxury fashion brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
Persistent link: https://www.econbiz.de/10013282635
Saved in:
4
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
5
Using chatbots for customer care : advantages and challenges for brands
Dias, Patricia
;
Correia, Mafalda
- In:
Handbook of research on technology applications for …
,
(pp. 14-28)
.
2021
Persistent link: https://www.econbiz.de/10012307747
Saved in:
6
Formulating accommodation brand loyalty : evidence from Greece
Fragkogianni, Marietta
;
Koutra, Christina
- In:
Emerging human and techno-human business management …
,
(pp. 151-187)
.
2020
Persistent link: https://www.econbiz.de/10012522239
Saved in:
7
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
Saved in:
8
Social media, online brand communities, and customer engagement in the fashion industry
Helal, Guida
- In:
Leveraging computer-mediated marketing environments
,
(pp. 143-172)
.
2019
Persistent link: https://www.econbiz.de/10011971314
Saved in:
9
Expatriates' nostalgic brand relationships : case Fazer blue chocolate
Lemmetti, Hanna
;
Tuominen, Pekka
- In:
Regional studies on economic growth, financial …
,
(pp. 401-422)
.
2017
Persistent link: https://www.econbiz.de/10011695463
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10
Brand relationships in the commodity market
Santos Júnior, Antonio Augusto
;
Gonçalves Filho, Cid
; …
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 198-223)
.
2015
Persistent link: https://www.econbiz.de/10011279671
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11
A new consumer brand relationships framework
Sreejesh, S.
;
Roy, Subhadip
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 165-197)
.
2015
Persistent link: https://www.econbiz.de/10011279717
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12
Brand relationships with hockey teams
Aledin, Samil A.
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 146-161)
.
2015
Persistent link: https://www.econbiz.de/10011279719
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13
Product type and personality in brand relationships
Voorn, Ronald
;
Hegner, Sabrina
;
Pruyn, Ad
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 83-107)
.
2015
Persistent link: https://www.econbiz.de/10011279723
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14
Role of brand love in consumer brand relationships
Albert, Noël
;
Merunka, Dwight
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 15-30)
.
2015
Persistent link: https://www.econbiz.de/10011279727
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15
The remarkable consumer experience of brands as drivers to a deep consumer-brand relationship
Loureiro, Sandra M. C.
- In:
Psychology of branding
,
(pp. 39-54)
.
2013
Persistent link: https://www.econbiz.de/10009775623
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16
Konsumenten-Engagement auf Social Media-Plattformen : Marken-Fanpages als Instrument für das Kundenbeziehungsmanagement (CRM)
Jahn, Benedikt
;
Meyer, Anton
- In:
Dienstleistungsmanagement und Social Media : …
,
(pp. 171-185)
.
2013
Persistent link: https://www.econbiz.de/10009756234
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17
The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
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18
Brand loyalty vs. loyalty to product attributes
Rungie, Cam
;
Laurent, Gilles
- In:
Quantitative marketing and marketing management : …
,
(pp. 423-444)
.
2012
Persistent link: https://www.econbiz.de/10009621743
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19
Validation of brand relationship types using advanced clustering methods
Fritz, Wolfgang
;
Kempe, Michael
;
Lorenz, Bettina
- In:
Quantitative marketing and marketing management : …
,
(pp. 303-324)
.
2012
Persistent link: https://www.econbiz.de/10009621753
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20
Investigating cross-category brand loyal purchase behavior in FMCG
Boztuğ, Yasemin
;
Hildebrandt, Lutz
;
Silberhorn, Nadja
- In:
Quantitative marketing and marketing management : …
,
(pp. 287-302)
.
2012
Persistent link: https://www.econbiz.de/10009621755
Saved in:
21
The potential danger of negative free publicity for the consumer-brand relationship
Tolboom, Maarten
;
Bronner, Fred
;
Smit, Edith
- In:
Current insights and future trends : [extended versions …
,
(pp. 391-402)
.
2012
Persistent link: https://www.econbiz.de/10009748082
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22
Corporate identity and its reflective effect in developing brand relationships
Suvatjis, Jean Yannis
;
De Chernatony, Leslie
- In:
Consumer-brand relationships : theory and practice
,
(pp. 351-381)
.
2012
Persistent link: https://www.econbiz.de/10009739808
Saved in:
23
The transfer and limitations of the relationship metaphor in identity-relevant consumption situations
Huang, Hazel H.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 244-261)
.
2012
Persistent link: https://www.econbiz.de/10009739814
Saved in:
24
Relationships are complicated : on construct validity when consumer-brand relationships are systems
Ahuvia, Aaron
- In:
Consumer-brand relationships : theory and practice
,
(pp. 204-220)
.
2012
Persistent link: https://www.econbiz.de/10009739817
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25
Brand forgiveness : how close brand relationships influence forgiveness
Donovan, Leigh Anne Novak
;
Priester, Joseph R.
; …
- In:
Consumer-brand relationships : theory and practice
,
(pp. 184-203)
.
2012
Persistent link: https://www.econbiz.de/10009739818
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26
Conceptualizing and measuring brand relationship quality
Bruhn, Manfred
;
Eichen, Falko
;
Hadwich, Karsten
; …
- In:
Consumer-brand relationships : theory and practice
,
(pp. 165-183)
.
2012
Persistent link: https://www.econbiz.de/10009739831
Saved in:
27
Love actually? : measuring and exploring consumers' brand love
Heinrich, Daniel
;
Albrecht, Carmen-Maria
;
Bauer, Hans H.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 137-150)
.
2012
Persistent link: https://www.econbiz.de/10009739833
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28
Motivations for the brand avoidance relationship
White, Allyn
;
Breazeale, Michael
;
Webster, Cynthia
- In:
Consumer-brand relationships : theory and practice
,
(pp. 57-73)
.
2012
Persistent link: https://www.econbiz.de/10009739838
Saved in:
29
Exploring relationship analogues in the brand space
Miller, Felicia M.
;
Fournier, Susan
;
Allen, Chris T.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 30-56)
.
2012
Persistent link: https://www.econbiz.de/10009739839
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30
Förderung der Markenloyalität beim Spenden : Ergebnisse von Fokusgruppeninterviews für das Spenderbindungsmanagement von Nonprofit-Organisationen
Naskrent, Julia
;
Zimmermann, Jens T.
- In:
Impulse für die Markenpraxis und Markenforschung : …
,
(pp. 189-214)
.
2012
Persistent link: https://www.econbiz.de/10010220145
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31
Advertising versus invertising : the influence of social media B2C efforts on consumer attitudes and brand relationships
Bóveda-Lambie, Adriana M.
;
Hair, Neil
- In:
Online consumer behavior : theory and research in …
,
(pp. 209-236)
.
2012
Persistent link: https://www.econbiz.de/10009567792
Saved in:
32
Beziehungsmanagement als Instrument einer langfristigen Markenpositionierung
Fries, Andreas
- In:
Markendifferenzierung : innovative Konzepte zur …
,
(pp. 61-75)
.
2011
Persistent link: https://www.econbiz.de/10008698900
Saved in:
33
Markenerosion : Implikationen für Markenführung und Kundenmanagement
Greve, Goetz
;
Klante, Oliver
- In:
Innovative Markenführung und -implementierung
,
(pp. 105-124)
.
2011
Persistent link: https://www.econbiz.de/10009349239
Saved in:
34
Die Bedeutung der Marke für den stationären Vertrieb
Schuld, Michael
;
Kiewall, Sarah Vanessa
;
Keuper, Frank
; …
- In:
Innovative Markenführung und -implementierung
,
(pp. 83-104)
.
2011
Persistent link: https://www.econbiz.de/10009349241
Saved in:
35
Management von Kundenbeziehungen durch Brand Communities
Herrmann, Andreas
;
Algesheimer, René
;
Landwehr, Jan …
- In:
Management von Kundenbeziehungen : Perspektiven - …
,
(pp. 469-484)
.
2010
Persistent link: https://www.econbiz.de/10003934484
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36
The service brand as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
37
Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan
-
2010
Persistent link: https://www.econbiz.de/10003924377
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38
Eine Marke - ein Versprechen : wie Werte und Emotionen die Nachhaltigkeit bei Zimtstern bestimmen
Reidenbach, Judith
;
Honegger, Philip
;
Scheidegger, Reto
- In:
Erfolgsfaktor Emotionalisierung : wie Unternehmen die …
,
(pp. 119-132)
.
2010
Persistent link: https://www.econbiz.de/10008773231
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39
Mammut 2.0 - der Kunde als Markenbotschafter : CRM bei der Mammut Sports Group AG
Gyssler, Michael
;
Schreiber, Harald
- In:
Erfolgsfaktor Emotionalisierung : wie Unternehmen die …
,
(pp. 87-101)
.
2010
Persistent link: https://www.econbiz.de/10008773257
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40
Messung und Steuerung der Markenbeziehungsqualität : Ergebnisse einer branchenübergreifenden empirischen Studie im Konsumgütermarkt
Bruhn, Manfred
;
Eichen, Falko
- In:
Aktuelle Beiträge zur Markenforschung : Tagungsband …
,
(pp. 27-54)
.
2010
Persistent link: https://www.econbiz.de/10003968925
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41
Beziehungen zwischen Konsumenten und Marken : eine empirische Analyse verschiedener Beziehungstypen
Lorenz, Bettina
;
Fritz, Wolfgang
- In:
Aktuelle Beiträge zur Markenforschung : Tagungsband …
,
(pp. 73-101)
.
2010
Persistent link: https://www.econbiz.de/10003968934
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42
Brand-building : finding the touchpoints that count
Hogan, Suzanne
;
Almquist, Eric
;
Glynn, Simon E.
-
2009
Persistent link: https://www.econbiz.de/10003785150
Saved in:
43
Lessons learned about consumers' relationships with their brands
Fournier, Susan
- In:
Handbook of brand relationships
,
(pp. 5-23)
.
2009
Persistent link: https://www.econbiz.de/10003915468
Saved in:
44
Brand loyalty is not habitual
Tam, Leona
;
Wood, Wendy
;
Ji, Mindy F.
- In:
Handbook of brand relationships
,
(pp. 43-62)
.
2009
Persistent link: https://www.econbiz.de/10003915567
Saved in:
45
Building brand relationships through corporate social responsibility
Sen, Sankar
;
Du, Shuili
;
Bhattacharya, C. B.
- In:
Handbook of brand relationships
,
(pp. 195-211)
.
2009
Persistent link: https://www.econbiz.de/10003915598
Saved in:
46
Consumers relationship theory in consumer research
Fournier, Susan
-
2009
Persistent link: https://www.econbiz.de/10003784609
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47
Toward a critique of brand relationships
Bengtsson, Anders
-
2009
Persistent link: https://www.econbiz.de/10003784615
Saved in:
48
Designing loyalty-building programs for packaged goods brands
Roehm, Michelle L.
;
Pullins, Ellen
;
Roehm, Harper A.
-
2009
Persistent link: https://www.econbiz.de/10003784914
Saved in:
49
Customer and brand loyalty research : two separate fields?
Krause, Jens
;
Zütphen, Tim
- In:
From customer retention to a holistic stakeholder …
,
(pp. 147-161)
.
2008
Persistent link: https://www.econbiz.de/10003641836
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50
Customer loyalty in electronically mediated environments
Mittal, Vikas
;
Tsiros, Michael
- In:
E-Services : opportunities and threats
,
(pp. 79-109)
.
2007
Persistent link: https://www.econbiz.de/10003490275
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