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subject:"Vertrauen"
~subject:"Internet marketing"
~person:"Kumar, Vikas"
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Search: subject_exact:"Beziehungsmarketing"
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Vertrauen
Internet marketing
Beziehungsmarketing
20
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20
Consumer behaviour
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12
Brand management
11
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11
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Kumar, Vikas
Svensson, Göran
16
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12
Harrigan, Paul
11
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9
Loureiro, Sandra Maria Correia
9
Rather, Raouf Ahmad
9
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8
Bilgihan, Anil
8
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7
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7
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7
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7
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7
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7
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6
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6
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6
Karjaluoto, Heikki
6
Khan, Imran
6
Paulssen, Marcel
6
Rita, Paulo
6
Roy, Sanjit
6
Theobald, Elke
6
Ahn, Jiseon
5
Alavi, Shirin
5
Balaji, M. S.
5
Bang, Nguyen
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Bilro, Ricardo Godinho
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Brodie, Roderick J.
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5
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5
Filieri, Raffaele
5
Grewal, Dhruv
5
Klaus, Philipp
5
Luoma-aho, Vilma
5
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5
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5
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International journal of business information systems : IJBIS
1
Journal of global marketing
1
Journal of internet commerce
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
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ECONIS (ZBW)
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
3
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
4
Determinants of the success of online retail in India
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
International journal of business information systems : …
37
(
2021
)
2
,
pp. 246-262
Persistent link: https://www.econbiz.de/10012596507
Saved in:
5
Examining the antecedents and consequences of customers' trust toward mobile retail apps in India
Kaushik, Arun Kumar
;
Mohan, Geetha
;
Kumar, Vikas
- In:
Journal of internet commerce
19
(
2020
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10012179609
Saved in:
6
How social shopping retains customers? : capturing the essence of website quality and relationship quality
Hsu, Chia-Lin
;
Chen, Mu-Chen
;
Kumar, Vikas
- In:
Total quality management & business excellence : an …
29
(
2018
)
2
,
pp. 161-184
Persistent link: https://www.econbiz.de/10011854048
Saved in:
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