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subject:"Vertrauen"
~subject:"Kundenwert"
~person:"Verhoef, Peter C."
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Search: subject_exact:"Beziehungsmarketing"
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Vertrauen
Kundenwert
Beziehungsmarketing
55
Relationship marketing
55
Consumer behaviour
26
Konsumentenverhalten
26
Customer satisfaction
9
Customer value
9
Kundenzufriedenheit
9
Marketing management
8
Marketingmanagement
8
Marketingtheorie
7
Distribution channel
6
Marketing theory
6
Vertriebsweg
6
Customer integration
5
Dienstleistungsqualität
5
Kundenbindungsprogramm
5
Kundenintegration
5
Loyalty program
5
Service quality
5
Brand management
4
Customer relationship management
4
Internet marketing
4
Markenführung
4
Online-Marketing
4
Viral marketing
4
Virales Marketing
4
Brand image
3
Einzelhandel
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Forecasting model
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Markenimage
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Mobile communications
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Mobilkommunikation
3
Performance measurement
3
Performance-Messung
3
Prognoseverfahren
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Retail trade
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Theorie
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Theory
3
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English
10
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Verhoef, Peter C.
Kumar, V.
32
Svensson, Göran
16
Madhani, Pankaj M.
15
Eggert, Andreas
11
Usman, Osly
11
Bruhn, Manfred
10
Bauer, Hans H.
9
Fader, Peter
9
Gil Saura, Irene
9
Günter, Bernd
9
Heinonen, Kristina
9
Helm, Sabrina
9
Akrout, Houcine
8
Ko, Eunju
8
Ahn, Jiseon
7
Hadwich, Karsten
7
Han, Heesup
7
Krafft, Manfred
7
Mysen, Tore
7
Neslin, Scott A.
7
Reinartz, Werner J.
7
Schwepker, Charles H. <Jr.>
7
Venkatesan, Rajkumar
7
Wiesel, Thorsten
7
Frow, Pennie
6
Gallarza, Martina G.
6
Georgi, Dominik
6
Hammerschmidt, Maik
6
Hollebeek, Linda D.
6
Kim, Kyung Hoon
6
Lehmann, Donald R.
6
Paulssen, Marcel
6
Petersen, J. Andrew
6
Rather, Raouf Ahmad
6
Roberts-Lombard, Mornay
6
Saarijärvi, Hannu
6
Skiera, Bernd
6
Strandvik, Tore
6
Albadvi, Amir
5
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Journal of service research : JSR
3
European management journal
1
Handbook of research on customer equity in marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of the Academy of Marketing Science
1
Marketing : journal of research and management
1
Universia business review : UBR
1
Vorträge / IW / Nordrhein-Westfälische Akademie der Wissenschaften und der Künste
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ECONIS (ZBW)
10
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1
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
2
Recasting the customer experience in today's omni-channel environment
Melero, Iguácel
;
Sesé, F. Javier
;
Verhoef, Peter C.
- In:
Universia business review : UBR
(
2016
)
50
,
pp. 18-37
Persistent link: https://www.econbiz.de/10011686074
Saved in:
3
Customer acquisition strategies : a customer equity management perspective
Peters, Kay
;
Verhoef, Peter C.
;
Krafft, Manfred
- In:
Handbook of research on customer equity in marketing
,
(pp. 227-264)
.
2015
Persistent link: https://www.econbiz.de/10010483483
Saved in:
4
The role of consumer confidence in creating customer loyalty
Ou, Yi-chun
;
Vries, Lisette de
;
Wiesel, Thorsten
; …
- In:
Journal of service research : JSR
17
(
2014
)
3
,
pp. 339-354
Persistent link: https://www.econbiz.de/10010393226
Saved in:
5
For new customers only : a study on the effect of acquisition campaigns on a service company's existing customers' CLV
Lhoest-Snoeck, Sietske
;
Nierop, Johannes Erjen Maurice van
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10010403991
Saved in:
6
Successful customer value management : key lessons and emerging trends
Verhoef, Peter C.
;
Lemon, Katherine N.
- In:
European management journal
31
(
2013
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10009732796
Saved in:
7
Customer value management : some reflections and future trends : [73. Sitzung vom 16. März 2011 in Düsseldorf]
Verhoef, Peter C.
-
2012
Persistent link: https://www.econbiz.de/10009533687
Saved in:
8
Customer engagement as a new perspective in customer management
Verhoef, Peter C.
;
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 247-252
Persistent link: https://www.econbiz.de/10008652136
Saved in:
9
Special issue: Customer engagement
Verhoef, Peter C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008652137
Saved in:
10
Customer value management : an overview and research agenda
Verhoef, Peter C.
;
Doorn, Jenny van
;
Dorotic, Matilda
- In:
Marketing : journal of research and management
3
(
2007
)
2
,
pp. 105-120
Persistent link: https://www.econbiz.de/10003585098
Saved in:
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