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isPartOf:"Brands and branding"
~isPartOf:"Journal of fashion marketing and management"
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Markenführung
Brand
64
Markenartikel
63
Brand management
52
Consumer behaviour
33
Konsumentenverhalten
33
Brand image
22
Markenimage
22
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20
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15
Luxusgüter
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Brands and branding
Journal of fashion marketing and management
Journal of business research : JBR
238
The journal of brand management : an international journal
234
The journal of product & brand management
194
Journal of retailing and consumer services
141
European journal of marketing : EJM
56
Psychology & marketing
46
Asia Pacific journal of marketing and logistics
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Marketing intelligence & planning
37
Journal of marketing communications
34
Marketing letters : a journal of research in marketing
33
SpringerLink / Bücher
32
International journal of hospitality management
31
European journal of marketing
28
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
The journal of consumer marketing
28
Journal of marketing
27
Journal of strategic marketing
27
Journal of the Academy of Marketing Science
27
Business horizons
26
Journal of marketing management : MM
26
Journal of international consumer marketing
25
Journal of promotion management : JPM
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
International journal of consumer studies
23
The IUP journal of brand management : IJBRM
23
Cogent business & management
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
International journal of advertising : the review of marketing communications
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
International marketing review
21
Journal of retailing
21
International journal of market research
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
Qualitative market research : an international journal
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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1
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
2
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
3
Brand attachment toward functional, symbolic and hedonic brands
Ugalde, Cecilia
;
Vila-Lopez, Natalia
;
Küster, Inés
- In:
Journal of fashion marketing and management
27
(
2023
)
3
,
pp. 470-488
Persistent link: https://www.econbiz.de/10014288977
Saved in:
4
The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Shetty, Khyati
;
Fitzsimmons, Jason R.
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10012797973
Saved in:
5
Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs
Kim, Jiyoung
;
Min, Jihye Ellie
;
Le, Linh Ha
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013162358
Saved in:
6
Building brand loyalty in e-commerce of fashion lingerie
Sanchez Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
Saved in:
7
Validating fashion brand centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
8
An exploration of US-made clothing in China
Shen, Dong
;
Wang, Qiuyue
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011661983
Saved in:
9
Development of an identity model for sector brands
Lourenção, Marina Toledo de Arruda
;
Giraldi, Janaina …
- In:
Journal of fashion marketing and management
21
(
2017
)
3
,
pp. 317-340
Persistent link: https://www.econbiz.de/10011773341
Saved in:
10
Determinants of celebrity-owned brands leveraging price premium
Singh, Gaganpreet
;
Pandey, Neeraj
- In:
Journal of fashion marketing and management
21
(
2017
)
3
,
pp. 361-384
Persistent link: https://www.econbiz.de/10011773345
Saved in:
11
A focused supply chain strategy for luxury fashion management
Brum, Alessandro
;
Castelli, Cecilia
;
Karaosman, Hakan
- In:
Journal of fashion marketing and management
21
(
2017
)
4
,
pp. 544-563
Persistent link: https://www.econbiz.de/10011795894
Saved in:
12
User engagement in social media : an explorative study of Swedish fashion brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
13
Visual research methodologies, branding and magazine readerships
Trigoni, Mirsini
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 339-366
Persistent link: https://www.econbiz.de/10011594917
Saved in:
14
Online behaviour of luxury fashion brand advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
15
Web atmospheric qualities in luxury fashion brand web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
16
Antecedents and outcomes of brand prominence on willingness to buy luxury brands
Cheah, Isaac
;
Phau, Ian
;
Chong, Calvin
;
Shimul, Anwar Sadat
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
Saved in:
17
Retaining the allure of luxury brands during an economic downturn : can brand globalness influence consumer perception?
Hassan, Salah
;
Musić-Mehmedović, Melika
;
Duverger, …
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 416-429
Persistent link: https://www.econbiz.de/10011502895
Saved in:
18
Brand luxury index : a reconsideration and revision
Kim, Jieun
;
Johnson, Kim K.
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 430-444
Persistent link: https://www.econbiz.de/10011502902
Saved in:
19
The role of functional and symbolic brand associations on brand loyalty : a study on luxury brands
Esmaeilpour, Fariba
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 467-484
Persistent link: https://www.econbiz.de/10011502910
Saved in:
20
Are young adult Chinese status and fashion clothing brand conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
21
Management of a luxury brand : dimensions and sub-variables from a case study of LVMH
Cavender, RayeCarol
;
Kincade, Doris H.
- In:
Journal of fashion marketing and management
18
(
2014
)
2
,
pp. 231-248
Persistent link: https://www.econbiz.de/10010384277
Saved in:
22
Impacts of country images on luxury fashion brand : facilitating with the brand resonance model
Jung, Hye Jung
;
Lee, Yuri
;
Kim, HaeJung
;
Yang, Heesoon
- In:
Journal of fashion marketing and management
18
(
2014
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10010384280
Saved in:
23
Luxury perceptions : luxury brand vs counterfeit for young US female consumers
Doss, Farrell
;
Robinson, Tammy
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 424-439
Persistent link: https://www.econbiz.de/10010198001
Saved in:
24
Corporate branding, emotional attachment and brand loyalty : the case of luxury fashion branding
So, Jing Theng
;
Parsons, Andrew Grant
;
Yap, Sheau-fen
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 403-423
Persistent link: https://www.econbiz.de/10010198004
Saved in:
25
Luxury fashion branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
26
Luxury fashion branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
27
What is a brand?
Blackett, Tom
- In:
Brands and branding
,
(pp. 13-25)
.
2009
Persistent link: https://www.econbiz.de/10003829785
Saved in:
28
The financial value of brands
Lindemann, Jan
- In:
Brands and branding
,
(pp. 26-44)
.
2009
Persistent link: https://www.econbiz.de/10003829786
Saved in:
29
The social value of brands
Gibbons, Giles
- In:
Brands and branding
,
(pp. 45-60)
.
2009
Persistent link: https://www.econbiz.de/10003829787
Saved in:
30
What makes brands great
Frampton, Jez
- In:
Brands and branding
,
(pp. 61-70)
.
2009
Persistent link: https://www.econbiz.de/10003829788
Saved in:
31
Brand strategy
Ellwood, Iain
- In:
Brands and branding
,
(pp. 73-95)
.
2009
Persistent link: https://www.econbiz.de/10003829789
Saved in:
32
Brand experience
Smith, Shaun
- In:
Brands and branding
,
(pp. 96-111)
.
2009
Persistent link: https://www.econbiz.de/10003829791
Saved in:
33
Visual and verbal identity
Allen, Tony
;
Simmons, John
- In:
Brands and branding
,
(pp. 112-126)
.
2009
Persistent link: https://www.econbiz.de/10003829793
Saved in:
34
Brand communications
Feldwick, Paul
- In:
Brands and branding
,
(pp. 127-145)
.
2009
Persistent link: https://www.econbiz.de/10003829799
Saved in:
35
The public relations perspective on branding
Bowker, Deborah
- In:
Brands and branding
,
(pp. 146-156)
.
2009
Persistent link: https://www.econbiz.de/10003829800
Saved in:
36
Globalisation and brands
Ahmad, Sameena
- In:
Brands and branding
,
(pp. 171-183)
.
2009
Persistent link: https://www.econbiz.de/10003829802
Saved in:
37
Branding in Asia
Chajet, Jonathan
- In:
Brands and branding
,
(pp. 184-197)
.
2009
Persistent link: https://www.econbiz.de/10003829803
Saved in:
38
From elephant to tiger : brands and branding in India
Raison, Max
- In:
Brands and branding
,
(pp. 198-205)
.
2009
Persistent link: https://www.econbiz.de/10003829806
Saved in:
39
Branding places and nations
Anholt, Simon
- In:
Brands and branding
,
(pp. 206-216)
.
2009
Persistent link: https://www.econbiz.de/10003829807
Saved in:
40
Brand 2.0 : brands in a digital world
Hobsbawm, Andy
- In:
Brands and branding
,
(pp. 217-233)
.
2009
Persistent link: https://www.econbiz.de/10003829809
Saved in:
41
An alternative perspective on brands : markets and morals
Doane, Deborah
- In:
Brands and branding
,
(pp. 234-245)
.
2009
Persistent link: https://www.econbiz.de/10003829812
Saved in:
42
The future of brands
Clifton, Rita
- In:
Brands and branding
,
(pp. 246-260)
.
2009
Persistent link: https://www.econbiz.de/10003829813
Saved in:
43
What is a brand?
Blackett, Tom
- In:
Brands and branding
,
(pp. 13-25)
.
2004
Persistent link: https://www.econbiz.de/10002754884
Saved in:
44
The social value of brands
Hilton, Steve
- In:
Brands and branding
,
(pp. 47-64)
.
2004
Persistent link: https://www.econbiz.de/10002754896
Saved in:
45
What makes brands great
Brymer, Chuck
- In:
Brands and branding
,
(pp. 65-76)
.
2004
Persistent link: https://www.econbiz.de/10002754914
Saved in:
46
Brand positioning and brand creation
Bahr Thompson, Anne
- In:
Brands and branding
,
(pp. 79-95)
.
2004
Persistent link: https://www.econbiz.de/10002754933
Saved in:
47
Brand experience
Smith, Shaun
- In:
Brands and branding
,
(pp. 97-111)
.
2004
Persistent link: https://www.econbiz.de/10002754939
Saved in:
48
Brand protection
Poulter, Allan
- In:
Brands and branding
,
(pp. 157-168)
.
2004
Persistent link: https://www.econbiz.de/10002755025
Saved in:
49
Globalisation and brands
Ahmad, Sameena
- In:
Brands and branding
,
(pp. 171-183)
.
2004
Persistent link: https://www.econbiz.de/10002755062
Saved in:
50
An alternative perspective on brands: markets and morals
Doane, Deborah
- In:
Brands and branding
,
(pp. 185-198)
.
2004
Persistent link: https://www.econbiz.de/10002755098
Saved in:
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