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subject:"Großbritannien"
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Search: subject_exact:"Brand architecture"
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Großbritannien
Brand architecture
530
Markenarchitektur
510
Brand management
402
Markenführung
402
Corporate reputation
220
Firmenimage
220
Markenimage
117
Brand image
116
Brand
105
Markenartikel
104
Corporate culture
96
Unternehmenskultur
96
Consumer behaviour
92
Konsumentenverhalten
92
Marketing management
67
Marketingmanagement
67
Corporate Social Responsibility
62
Corporate social responsibility
60
Öffentlichkeitsarbeit
54
Public relations
53
Corporate branding
42
Markenpolitik
41
Beziehungsmarketing
32
Relationship marketing
32
Stakeholder
31
Deutschland
26
Germany
26
Reputation
25
Cultural heritage
23
Kulturgüter
23
Marketing
23
Corporate brand
22
United Kingdom
21
Brand extension
20
Markentransfer
20
corporate branding
20
B-to-B-Marketing
19
Business-to-business marketing
19
Business ethics
18
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6
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3
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18
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3
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15
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15
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4
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4
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3
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3
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English
21
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Balmer, John M. T.
6
Heller, Michael
3
Bang, Nguyen
1
Bason, Tom
1
Bravo, Rafael
1
Broderick, Anne
1
Chang, Sue Ryung
1
Chapleo, Chris
1
Cook, David
1
De Chernatony, Leslie
1
Erdem, Tülin
1
Gill, Deviraj
1
Grieble, Adrian
1
Gupta, Suraksha
1
He, Hongwei
1
Jones, Andrew
1
Jonsen, Karsten
1
Joseph, Abraham
1
Kelan, Elisabeth
1
Lauritsen, Britt Denise
1
Liao, Mei-na
1
Lim, Ming
1
Lu, Yan
1
Matute, Jorge
1
Melewar, T. C.
1
Mitra, Debanjan
1
Musto, David K.
1
Perks, Keith J.
1
Pina, José M.
1
Point, Sébastien
1
Pritchard, Adrian
1
Ray, Sugata
1
Salisbury, Paul
1
Schoefer, Klaus
1
Sheikh, Alireza
1
Stuart, Helen
1
Sujchaphong, Narissara
1
Wang, Wei-yue
1
Wang, Yichuan
1
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European journal of marketing : EJM
3
Working paper series / Bradford University School of Management
3
The journal of brand management : an international journal
2
Trademarks, brands, and competitiveness
2
Communicating corporate social responsibility : perspectives and practice
1
Corporate communications : an international journal
1
European Sport management quarterly : ESMQ
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of human resource management
1
International studies of management and organization
1
Journal of business research : JBR
1
Journal of general management
1
Journal of the Academy of Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The marketing review
1
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ECONIS (ZBW)
21
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1
Building a brand portfolio : the case of English Football League (EFL) clubs
Pritchard, Adrian
;
Cook, David
;
Jones, Andrew
;
Bason, Tom
; …
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10013271129
Saved in:
2
Corporate rebranding : an internal perspective
Joseph, Abraham
;
Gupta, Suraksha
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 709-723
Persistent link: https://www.econbiz.de/10012544901
Saved in:
3
Diversity and inclusion branding : a five-country comparison of corporate websites
Jonsen, Karsten
;
Point, Sébastien
;
Kelan, Elisabeth
; …
- In:
International journal of human resource management
32
(
2021
)
3
,
pp. 616-649
Persistent link: https://www.econbiz.de/10012483915
Saved in:
4
Can brands circumvent marketing regulations? : exploiting umbrella branding in financial markets
Lu, Yan
;
Mitra, Debanjan
;
Musto, David K.
;
Ray, Sugata
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 71-91
Persistent link: https://www.econbiz.de/10012183075
Saved in:
5
Towards a branding oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
6
"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939
Heller, Michael
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011574399
Saved in:
7
The influence of interactive, non-interactive, implicit and explicit CSR communication on young adults' perception of UK supermarkets' corporate brand image and reputation
Lauritsen, Britt Denise
;
Perks, Keith J.
- In:
Corporate communications : an international journal
20
(
2015
)
2
,
pp. 178-195
Persistent link: https://www.econbiz.de/10010517060
Saved in:
8
Brands in higher education challenges and potential strategies
Chapleo, Chris
- In:
International studies of management and organization
45
(
2015
)
2
,
pp. 150-163
Persistent link: https://www.econbiz.de/10011286435
Saved in:
9
Brand heritage and CSR credentials : a discourse analysis of M&S reports
Gill, Deviraj
;
Broderick, Anne
- In:
Communicating corporate social responsibility : …
,
(pp. 179-199)
.
2014
Persistent link: https://www.econbiz.de/10010346535
Saved in:
10
Corporate brand building : Shell-Mex Ltd. in the interwar period
Heller, Michael
- In:
Trademarks, brands, and competitiveness
,
(pp. 194-214)
.
2013
Persistent link: https://www.econbiz.de/10009758692
Saved in:
11
Projecting banks' identities through corporate websites : a comparative analysis of Spain and the United Kingdom
Bravo, Rafael
;
De Chernatony, Leslie
;
Matute, Jorge
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 533-557
Persistent link: https://www.econbiz.de/10009782589
Saved in:
12
A cross-category and cross-country analysis of umbrella branding for national and store brands
Erdem, Tülin
;
Chang, Sue Ryung
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 86-101
Persistent link: https://www.econbiz.de/10009507840
Saved in:
13
Corporate identity anchors : a managerial cognition perspective
He, Hongwei
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 609-625
Persistent link: https://www.econbiz.de/10009567646
Saved in:
14
The British monarchy : does the British crown as a corporate brand fit?
Balmer, John M. T.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002589371
Saved in:
15
The British monarchy as a corporate brand : heresy or necessity?
Balmer, John M. T.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002589391
Saved in:
16
British Airways and Balmer's AC3ID test of corporate brand management
Balmer, John M. T.
(
contributor
);
Stuart, Helen
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002590104
Saved in:
17
Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British monarchy
Balmer, John M. T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1380-1398
Persistent link: https://www.econbiz.de/10009378660
Saved in:
18
Engineering consultants' perceptions of corporate branding : a case study of an international engineering consultancy
Sheikh, Alireza
;
Lim, Ming
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1123-1132
Persistent link: https://www.econbiz.de/10009490239
Saved in:
19
Corporate heritage brands and the precepts of corporate heritage brand management : insights from the British Monarchy on the eve of the royal wedding of Prince William (April 2011...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
8
,
pp. 517-544
Persistent link: https://www.econbiz.de/10009233014
Saved in:
20
Corporate brand building : Shell-Mex Ltd. in the interwar period
Heller, Michael
- In:
Trademarks, brands, and competitiveness
,
(pp. 194-214)
.
2010
Persistent link: https://www.econbiz.de/10003972920
Saved in:
21
Corporate brand identification and corporate brand management : how top business schools do it
Balmer, John M. T.
;
Liao, Mei-na
;
Wang, Wei-yue
- In:
Journal of general management
35
(
2009/10
)
4
,
pp. 77-102
Persistent link: https://www.econbiz.de/10003997127
Saved in:
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