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~subject:"Market research"
~subject:"Social web"
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Brand image
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Brand management
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Arnold, Mark J.
1
Bergkvist, Lars
1
Brady, Michael K.
1
Carlson, Brad D.
1
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1
Eisend, Martin
1
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Journal of the Academy of Marketing Science
Journal of business research : JBR
65
The journal of brand management : an international journal
41
The journal of product & brand management
41
Journal of retailing and consumer services
36
International journal of internet marketing and advertising : IJIMA
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of marketing communications
15
Journal of promotion management : innovations in planning and applied research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Psychology & marketing
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing intelligence & planning
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Tourism management : research, policies, practice
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Cogent business & management
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International journal of advertising : the review of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing research : JMR
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Asia Pacific journal of marketing and logistics
10
Tourism management perspectives : TMP
10
Journal of fashion marketing and management
9
Journal of internet commerce
9
Journal of marketing
8
Business horizons
7
International journal of market research : JMRS ; the journal of the Market Research Society
7
Journal of marketing management : MM
7
Journal of promotion management : JPM
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Qualitative market research : an international journal
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Technological forecasting & social change : an international journal
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European journal of marketing : EJM
6
International journal of electronic marketing and retailing : IJEMR
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International journal of hospitality management
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International journal of technology marketing : IJTMkt
6
Journal of strategic marketing
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European Sport management quarterly : ESMQ
5
European journal of marketing
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Global business review
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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1
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
2
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
3
When pushing back is good : the effectiveness of brand responses to social media complaints
Johnen, Marius
;
Schnittka, Oliver
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 858-878
Persistent link: https://www.econbiz.de/10012107337
Saved in:
4
Toward a theory of customer engagement marketing
Harmeling, Colleen M.
;
Moffett, Jordan W.
;
Arnold, Mark J.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011684966
Saved in:
5
Negative word of mouth can be a positive for consumers connected to the brand
Wilson, Andrew E.
;
Giebelhausen, Michael D.
;
Brady, …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 534-547
Persistent link: https://www.econbiz.de/10011737468
Saved in:
6
Firm-hosted online brand communities and new product success
Gruner, Richard L.
;
Homburg, Christian
;
Lukas, Bryan A.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 29-48
Persistent link: https://www.econbiz.de/10010256716
Saved in:
7
Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance
Peterson, Robert A.
;
Jeong, Jaeseok
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
6
,
pp. 677-690
Persistent link: https://www.econbiz.de/10008779107
Saved in:
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