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person:"Simmons, John"
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Simmons, John
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1
Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
Saved in:
2
Responsible and active brand personality : on the relationships with brand experience and key relationship constructs
Japutra, Arnold
;
Molinillo, Sebastian
- In:
Journal of business research : JBR
99
(
2019
),
pp. 464-471
Persistent link: https://www.econbiz.de/10012023686
Saved in:
3
A consumer-based brand performance model for assessing brand success
Molinillo, Sebastian
;
Ekinci, Yuksel
;
Japutra, Arnold
- In:
International journal of market research
61
(
2019
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10012171946
Saved in:
4
Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
5
Great brand stories: Arsenal : winning together: The story of the Arsenal brand
Simmons, John
-
2006
Persistent link: https://www.econbiz.de/10004525032
Saved in:
6
The invisible grail : how brands can be used to enage with audiences
Simmons, John
-
2006
-
New ed.
Persistent link: https://www.econbiz.de/10004806805
Saved in:
7
The invisible grail : in search of the true language of brands
Simmons, John
-
2003
Persistent link: https://www.econbiz.de/10004778900
Saved in:
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