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~subject:"Business-to-business marketing"
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Search: subject_exact:"CAS (Computer-aided selling)"
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Business-to-business marketing
Sales information system
94
Vertriebs-Informationssystem
94
Beziehungsmarketing
26
Relationship marketing
26
Computer-assisted marketing
16
IT-gestütztes Marketing
16
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Theorie
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Theory
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Verkauf
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Vertrieb
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CAS
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Field sales force
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Digitalisierung
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Betriebliches Informationssystem
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Implementation
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Internet marketing
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Kundenmanagement
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Multikanalvertrieb
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Business process management
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Computerunterstützung
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Kim, Juyoung
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Lee, Hyunju
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Lehmitz, Soenke
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Harvard-Business-Manager : das Wissen der Besten
1
IPA-IAO-Forschung und Praxis : Berichte aus dem Fraunhofer-Institut für Produktionstechnik und Automatisierung (IPA), Stuttgart, Fraunhofer-Institut für Arbeitswirtschaft und Organisation (IAO), Stuttgart, Institut für Industrielle Fertigung und Fabrikbetrieb (IFF), Universität Stuttgart und Institut für Arbeitswissenschaft und Technologiemanagement (IAT), Universität Stuttgart
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems research : ISR
1
Journal of business-to-business marketing
1
The Oxford handbook of strategic sales and sales management
1
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ECONIS (ZBW)
7
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1
Konzept einer integrierten modellbasierten Vertriebsprozessoptimierung für technisch erklärungsintensive Produkte auf der Basis serviceorientierter Architekturen
Schütten, Jana Ivanova
-
2014
Persistent link: https://www.econbiz.de/10010375436
Saved in:
2
Performance implications of CRM technology use : a multilevel field study of business customers and their providers in the telecommunications industry
Zablah, Alex R.
;
Bellenger, Danny N.
;
Straub, Detmar W.
; …
- In:
Information systems research : ISR
23
(
2012
)
2
,
pp. 418-435
Persistent link: https://www.econbiz.de/10009565690
Saved in:
3
"Die versteckten Perlen finden"
Lehmitz, Soenke
;
Leitl, Michael
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
9
,
pp. 48-53
Persistent link: https://www.econbiz.de/10009581516
Saved in:
4
Sales technology
Hunter, Gary K.
- In:
The Oxford handbook of strategic sales and sales management
,
(pp. 426-453)
.
2011
Persistent link: https://www.econbiz.de/10008991461
Saved in:
5
Customer relationship management (CRM)'s impact on B to B sales professionals' collaboration and sales performance
Rodriguez, Michael
;
Honeycutt, Earl D.
- In:
Journal of business-to-business marketing
18
(
2011
)
4
,
pp. 335-356
Persistent link: https://www.econbiz.de/10009412780
Saved in:
6
How does sales force automation influence relationship quality and performance? : the mediating roles of learning and selling behaviors
Park, Jeong Eun
;
Kim, Juyoung
;
Dubinsky, Alan J.
;
Lee, …
- In:
Industrial marketing management : the international …
39
(
2010
)
7
,
pp. 1128-1138
Persistent link: https://www.econbiz.de/10008668698
Saved in:
7
Eine Methode zur Einführung von Vertriebsunterstützungssystemen in der Investitionsgüterindustrie
Schulz-Klein, Erne
-
2005
Persistent link: https://www.econbiz.de/10003139134
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