//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Großbritannien"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Cause marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Großbritannien
Cause-Related Marketing
397
Cause-related marketing
397
Consumer behaviour
256
Konsumentenverhalten
248
Marketing management
159
Marketingmanagement
159
Corporate Social Responsibility
125
Corporate social responsibility
125
Relationship marketing
81
Beziehungsmarketing
80
Fundraising
65
cause-related marketing
61
Brand management
54
Markenführung
53
Werbewirkung
46
Advertising effects
44
Cause marketing
44
Brand image
38
Markenimage
38
USA
32
United States
32
Advertising
31
Werbung
29
Nonprofit marketing
28
Nonprofit-Marketing
28
Charity
24
Wohltätigkeit
24
Altruism
23
Altruismus
23
Deutschland
23
Corporate reputation
22
Firmenimage
22
Nonprofit-Organisation
22
Germany
21
Nonprofit organization
20
Sponsorship
20
Sponsoring
19
Emotion
18
India
17
Indien
17
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
8
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Arbeitspapier
1
Aufsatz im Buch
1
Book section
1
Graue Literatur
1
Non-commercial literature
1
Reprint
1
Working Paper
1
more ...
less ...
Language
All
English
9
Author
All
Ko, Wai Wai
2
Liu, Gordon
2
Aldridge, Nick
1
Amato, Christie H.
1
Amato, Louis
1
Bingham, Tim
1
Bodkin, Charles D.
1
Doster, Leigh
1
Fowles, Joe
1
Hagtvedt, Henrik
1
Liston-Heyes, Catherine
1
Patrick, Vanessa M.
1
Royd-Taylor, Lyvia
1
Tyrrell, Julia M.
1
more ...
less ...
Published in...
All
Journal of business ethics : JOBE
2
Corporate brand and corporate reputation
1
Corporate communications : an international journal
1
International journal of nonprofit & voluntary sector marketing
1
Journal of marketing communications
1
Journal of retailing
1
Research papers / Birkbeck Sport Business Centre
1
Strategic change : SC ; briefings in entrepreneurial finance
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Gilt and guilt : should luxury and charity partner at the point of sale?
Hagtvedt, Henrik
;
Patrick, Vanessa M.
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 56-64
Persistent link: https://www.econbiz.de/10011484048
Saved in:
2
The influence of green advertising during a corporate disaster
Bodkin, Charles D.
;
Amato, Louis
;
Amato, Christie H.
- In:
Corporate communications : an international journal
20
(
2015
)
3
,
pp. 256-275
Persistent link: https://www.econbiz.de/10011401363
Saved in:
3
Cause-related marketing and customer donations in an online marketplace
Aldridge, Nick
;
Fowles, Joe
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10010212300
Saved in:
4
Football community trusts in a new operating landscape : reducing the reliance on grant funding through sponsorship
Bingham, Tim
-
2012
Persistent link: https://www.econbiz.de/10009564821
Saved in:
5
Marketing communications in the classroom : the parents' view
Doster, Leigh
;
Tyrrell, Julia M.
- In:
Journal of marketing communications
17
(
2011
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10008907782
Saved in:
6
An analysis of cause-related marketing implementation strategies through social alliance : partnership conditions and strategic objectives
Liu, Gordon
;
Ko, Wai Wai
- In:
Journal of business ethics : JOBE
100
(
2011
)
2
,
pp. 253-281
Persistent link: https://www.econbiz.de/10009162102
Saved in:
7
Employee participation in cause-related marketing strategies : a study of management perceptions from British consumer service industries
Liu, Gordon
;
Liston-Heyes, Catherine
;
Ko, Wai Wai
- In:
Journal of business ethics : JOBE
92
(
2010
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10003959439
Saved in:
8
Brand benefits : how cause related marketing impacts on brand equity, consumer behaviour and the bottom line
2009
Persistent link: https://www.econbiz.de/10003785225
Saved in:
9
Cause-related marketing: a new perspective on achieving campaign objectives amongst fast moving consumer goods
Royd-Taylor, Lyvia
- In:
Strategic change : SC ; briefings in entrepreneurial finance
16
(
2007
)
1/2
,
pp. 79-86
Persistent link: https://www.econbiz.de/10003461038
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->