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isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of business research : JBR"
~subject:"Mobile Marketing"
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Mobile Marketing
Mobile phone
21
Mobiltelefon
21
Consumer behaviour
14
Konsumentenverhalten
14
Mobile Business
7
Mobile business
7
Mobile communications
7
Mobilkommunikation
7
Mobile marketing
5
Innovation adoption
4
Innovationsakzeptanz
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Internet marketing
4
Mobile Anwendung
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Mobile application
4
Online-Marketing
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Advertising
3
Advertising effects
3
Innovation diffusion
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Innovationsdiffusion
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Werbewirkung
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Werbung
3
Attitude
2
Brand management
2
Empirical method
2
Empirische Methode
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Markenführung
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Motivation
2
SMS
2
Structural equation model
2
Strukturgleichungsmodell
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Switching behaviour
2
Text
2
Wechselverhalten
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Advertising effectiveness
1
Advertising value
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America
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Ashaduzzaman, Md.
1
Chung, Christina
1
Dinsmore, John
1
Drossos, Dimitris A.
1
Gao, Tao
1
Giaglis, George M.
1
Goodrich, Kendall
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Griffith, Denni Arli
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Jebarajakirthy, Charles
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Lekakos, George
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Maseeh, Haroon Iqbal
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Muk, Alexander
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Sultan, Fareena
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Swani, Kunal
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Vlachos, Pavlos A.
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International journal of electronic commerce : IJEC
Journal of business research : JBR
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
International journal of internet marketing and advertising : IJIMA
4
BestMasters
2
Business horizons
2
Electronic commerce research and applications
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
International journal of business information systems : IJBIS
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of marketing communications
2
Journal of marketing research
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
SpringerLink / Bücher
2
The marketing review
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Acta Universitatis Danubius / Oeconomica
1
Advances in e-business research series (AEBR)
1
Advertising, promotion, and new media
1
Always learning
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Business applications and computational intelligence
1
Business education & accreditation : BEA
1
CES working papers
1
Direct marketing : an international journal
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
Handbook of research on mobile marketing management
1
Information systems research : ISR
1
International journal of business and systems research
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of information technology and management : IJITM
1
International journal of technology marketing : IJTMkt
1
Inventi impact: retailing & consumer services
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ECONIS (ZBW)
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1
A meta-analytic review of mobile advertising research
Maseeh, Haroon Iqbal
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 33-51
Persistent link: https://www.econbiz.de/10012663194
Saved in:
2
Introduction : advancing understanding of mobile applications in marketing
Dinsmore, John
;
Swani, Kunal
;
Goodrich, Kendall
;
Konus, Umut
- In:
Journal of business research : JBR
126
(
2021
),
pp. 361-362
Persistent link: https://www.econbiz.de/10012494323
Saved in:
3
Applying the technology acceptance model in a two-country study of SMS advertising
Muk, Alexander
;
Chung, Christina
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10010433173
Saved in:
4
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
5
Consumer responses to SMS advertising : antecedents and consequences
Drossos, Dimitris A.
;
Giaglis, George M.
;
Vlachos, Pavlos A.
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
1
,
pp. 105-136
Persistent link: https://www.econbiz.de/10010247649
Saved in:
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