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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Marketingmanagement"
~subject:"Customer engagement"
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Marketingmanagement
Customer engagement
Customer integration
73
Kundenintegration
73
Betriebliche Wertschöpfung
39
Value creation
39
Beziehungsmarketing
37
Relationship marketing
37
Value co-creation
29
Lieferantenmanagement
28
Supplier relationship management
28
B-to-B-Marketing
20
Business-to-business marketing
20
Customer value
17
Innovation
17
Kundenwert
17
Business network
13
Co-creation
13
Innovation management
13
Innovationsmanagement
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Unternehmensnetzwerk
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New product development
11
Produktentwicklung
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Service-Dominant Logic
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Service-dominant logic
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Consumer behaviour
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Konsumentenverhalten
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Social Web
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Social web
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Inter-firm cooperation
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Marketing management
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Unternehmenskooperation
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Bundling strategy
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Leistungsbündel
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Resource-based view
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Ressourcenorientierter Ansatz
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Brand management
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Hollebeek, Linda D.
2
Aarikka-Stenroos, Leena
1
Agnihotri, Raj
1
Anastasiadou, Elena
1
Benson-Rea, Maureen
1
Campbell, Colin L.
1
Davey, Janet
1
Du, Mingfei
1
Dubinsky, Alan J.
1
Ekman, Peter
1
Falk, Tomas
1
Ferraro, Carla
1
Fisher, Gregory J.
1
Friend, Scott B.
1
Gopalakrishna, Srinath
1
Jaakkola, Elina
1
Jiang, Yanxin
1
Keeling, Debbie I.
1
Kowalkowski, Christian
1
Lawrence, Justin M.
1
Li, Shuyang
1
Luoma, Jukka
1
Malshe, Avinash
1
Malthouse, Edward C.
1
Nguyen, Thuy D.
1
O'Brien, Ingrid M.
1
Odlin, Denis
1
Ouschan, Robyn
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Parkinson, Joy
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Paswan, Audhesh
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Peng, Guochao
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Plangger, Kirk
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Raggio, Randle D.
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Ruyter, Ko de
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Röndell, Jimmie G.
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Sands, Sean
1
Shabbir, Rizwan
1
Sihvonen, Antti
1
Thompson, Steven M.
1
Xing, Fei
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of retailing and consumer services
29
Journal of business research : JBR
19
International journal of hospitality management
8
The journal of business & industrial marketing
7
The journal of services marketing
7
Journal of the Academy of Marketing Science
6
Marketing intelligence & planning
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing management : MM
4
Journal of service management
4
The service industries journal
4
Tourism management : research, policies, practice
4
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
Asia Pacific journal of marketing and logistics
3
Business horizons
3
European journal of marketing
3
European journal of marketing : EJM
3
Handbook of research on customer engagement
3
International journal of contemporary hospitality management
3
International journal of innovation management
3
International journal of retail & distribution management
3
Journal of hospitality marketing & management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing
3
Journal of service theory and practice : JSTP
3
Management decision : MD
3
Service business
3
Springer eBook Collection
3
Strategic market creation : a new perspective on marketing and innovation management
3
Electronic commerce research
2
Journal of Islamic marketing
2
Journal of business-to-business marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing analytics : JMA
2
Journal of service theory and practice
2
Journal of strategic marketing
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ECONIS (ZBW)
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1
Buffering B2B service failure : the role of customer engagement
Sands, Sean
;
Campbell, Colin L.
;
Ferraro, Carla
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 47-60
Persistent link: https://www.econbiz.de/10013255667
Saved in:
2
Customer engagement design in industrial innovation
Hollebeek, Linda D.
;
Keeling, Debbie I.
;
Ruyter, Ko de
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 83-89
Persistent link: https://www.econbiz.de/10014226241
Saved in:
3
Rethinking customer engagement design : using customer-mobilized engagement (CME) to grow business networks
Davey, Janet
;
O'Brien, Ingrid M.
;
Ouschan, Robyn
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 453-466
Persistent link: https://www.econbiz.de/10013494030
Saved in:
4
How customer knowledge affects exploration : generating, guiding, and gatekeeping
Sihvonen, Antti
;
Luoma, Jukka
;
Falk, Tomas
- In:
Industrial marketing management : the international …
94
(
2021
),
pp. 90-105
Persistent link: https://www.econbiz.de/10012513123
Saved in:
5
Market niches as dynamic, co-created resource domains
Odlin, Denis
;
Benson-Rea, Maureen
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 29-40
Persistent link: https://www.econbiz.de/10012588295
Saved in:
6
Business actor engagement : exploring its antecedents and types
Ekman, Peter
;
Röndell, Jimmie G.
;
Anastasiadou, Elena
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 179-192
Persistent link: https://www.econbiz.de/10013206353
Saved in:
7
Value co-creation in industrial AI : the interactive role of B2B supplier, customer and technology provider
Li, Shuyang
;
Peng, Guochao
;
Xing, Fei
;
Zhang, Jun
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 105-114
Persistent link: https://www.econbiz.de/10013206360
Saved in:
8
What drives customer re-engagement? : the foundational role of the sales-service interplay in episodic value co-creation
Friend, Scott B.
;
Malshe, Avinash
;
Fisher, Gregory J.
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 271-286
Persistent link: https://www.econbiz.de/10012162589
Saved in:
9
Social media, customer engagement, and sales organizations : a research agenda
Agnihotri, Raj
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 291-299
Persistent link: https://www.econbiz.de/10012322075
Saved in:
10
Customer referencing as business actor engagement behavior : creating value in and beyond triadic settings
Jaakkola, Elina
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 27-42
Persistent link: https://www.econbiz.de/10012064323
Saved in:
11
Developing business customer engagement through social media engagement-platforms : an integrative S-D logic/RBV-informed model
Hollebeek, Linda D.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 89-98
Persistent link: https://www.econbiz.de/10012107697
Saved in:
12
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
13
Allocation of salespeople's resources for generating new sales opportunities across four types of customers
Nguyen, Thuy D.
;
Paswan, Audhesh
;
Dubinsky, Alan J.
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 114-131
Persistent link: https://www.econbiz.de/10011822140
Saved in:
14
Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Du, Mingfei
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
Saved in:
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