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isPartOf:"The journal of brand management : an international journal"
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Brand management
22
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Kundenintegration
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12
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11
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9
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Ind, Nicholas
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The journal of brand management : an international journal
Journal of business research : JBR
159
Industrial marketing management : the international journal for industrial and high-tech firms
76
Journal of retailing and consumer services
75
Journal of service management
49
The journal of services marketing
49
SpringerLink / Bücher
46
International journal of innovation management
45
The journal of product innovation management : an international publication of the Product Development & Management Association
45
Technological forecasting & social change : an international journal
43
Research policy : policy, management and economic studies of science, technology and innovation
35
The journal of business & industrial marketing
35
International journal of hospitality management
34
The service industries journal
32
Journal of marketing management : MM
30
Journal of strategic marketing
28
Service business
27
Public management review
26
Marketing theory
24
Journal of service research : JSR
23
Journal of service theory and practice : JSTP
23
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
22
International journal of contemporary hospitality management
22
Kundenintegration : Forum Dienstleistungsmanagement
22
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
21
International journal of technology marketing : IJTMkt
21
Journal of marketing
21
Tourism management : research, policies, practice
21
International journal of technology management : IJTM
20
Marketing intelligence & planning
19
Journal of the Academy of Marketing Science
18
Administrative Sciences : open access journal
17
The journal of product & brand management
17
Creativity and innovation management
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Revolutionizing innovation : users, communities, and open innovation
16
European journal of marketing
15
European management journal
15
International journal of product development : IJPD
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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1
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
2
Motivating gender toward co-creation : a study on hedonic activities, social importance, and personal values
Kennedy, Eric
;
Guzman, Francisco
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 127-140
Persistent link: https://www.econbiz.de/10013170533
Saved in:
3
The brand manager as practical author : an empirical study of the co-creation of a CSR-based brand
Hansen, Heidi
;
Schleiter, Astrid Jensen
;
Maagaard, …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 584-597
Persistent link: https://www.econbiz.de/10013463725
Saved in:
4
Social media brand posts and customer engagement
Wang, Zhan
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
Saved in:
5
Cocreated brand value : theoretical model and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Hammedi, Wafa
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 413-428
Persistent link: https://www.econbiz.de/10012550331
Saved in:
6
The effects of brand page characteristics on customer brand engagement : moderating roles of community involvement and comedy production contents
Duong, Giang Huong
;
Wu, Wann-Yih
;
Long Hoang Le
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 531-545
Persistent link: https://www.econbiz.de/10012297821
Saved in:
7
Journal of Brand Management : year end review 2020
Powell, Shaun M.
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 623-628
Persistent link: https://www.econbiz.de/10012304009
Saved in:
8
Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
Saved in:
9
Co-creating polyphony or cacophony? : a case study of a public organization's brand co-creation process and the challenge of orchestrating multiple internal voices
Schmeltz, Line
;
Kjeldsen, Anna Karina
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10012060075
Saved in:
10
Special issue: Harnessing the power of brand and co-created innovation
2017
Persistent link: https://www.econbiz.de/10011753072
Saved in:
11
The co-creation continuum : from tactical market research tool to strategic collaborative innovation method
Ind, Nicholas
;
Iglesias, Oriol
;
Markovic, Stefan
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 310-321
Persistent link: https://www.econbiz.de/10011753346
Saved in:
12
Helping those who help us : co-branded and co-created Twitter promotion in CSR partnerships
Burton, Suzan
;
Soboleva, Alena
;
Daellenbach, Kate
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 322-333
Persistent link: https://www.econbiz.de/10011753352
Saved in:
13
Go with the flow : engineering flow experiences for customer engagement value creation in branded social media environments
Carlson, Jamie
;
De Vries, Natalie Jane
;
Rahman, Mohammad M.
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 334-348
Persistent link: https://www.econbiz.de/10011753359
Saved in:
14
Gamification as a platform for brand co-creation experiences
Nobre, Helena
;
Ferreira, André
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 349-361
Persistent link: https://www.econbiz.de/10011753362
Saved in:
15
Journal of brand management : year end review 2017
Powell, Shaun M.
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 509-515
Persistent link: https://www.econbiz.de/10011771414
Saved in:
16
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
17
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
18
The organic view of the brand : a brand value co-creation model
Iglesias, Oriol
;
Ind, Nicholas
;
Alfaro, Manuel
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 670-688
Persistent link: https://www.econbiz.de/10010197488
Saved in:
19
Value creation versus destruction : the relationship between consumers, marketers and financiers
Cova, Bernard
;
Paranque, Bernard
- In:
The journal of brand management : an international journal
20
(
2012/13
)
2
,
pp. 147-158
Persistent link: https://www.econbiz.de/10009688873
Saved in:
20
Exploring the role of online consumer empowerment in reputation building : research questions hypotheses
Siano, Alfonso
;
Vollero, Agostino
;
Palazzo, Maria
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 57-71
Persistent link: https://www.econbiz.de/10009373375
Saved in:
21
From brand awareness to online co-design : how a small bathroom provider turned interactive on the Web
Sasinovskaya, Olga
;
Anderson, Helén
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10009373386
Saved in:
22
A call for "user-generated branding"
Burmann, Christoph
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009524440
Saved in:
23
Toward a theory of brand co-creation with implications for brand governance
Hatch, Mary Jo
;
Schultz, Majken
- In:
The journal of brand management : an international journal
17
(
2009/10
)
8
,
pp. 590-604
Persistent link: https://www.econbiz.de/10008659260
Saved in:
24
Customer branding of commodity products : the customer-developed brand
Pennington, Julia R.
;
Ball, A. Dwayne
- In:
The journal of brand management : an international journal
16
(
2008/09
)
7
,
pp. 455-467
Persistent link: https://www.econbiz.de/10003858999
Saved in:
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