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person:"Carroll, Craig E."
~subject:"Unternehmenskultur"
~person:"Melewar, T. C."
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Search: subject_exact:"Company reputation"
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Unternehmenskultur
Corporate reputation
62
Firmenimage
62
Public relations
28
Öffentlichkeitsarbeit
28
Corporate culture
22
Brand management
19
Markenführung
19
Reputation
12
Brand architecture
11
Markenarchitektur
11
Brand image
9
Consumer behaviour
9
Konsumentenverhalten
9
Markenimage
9
Communication media
7
Corporate Social Responsibility
7
Corporate image
7
Corporate social responsibility
7
Kommunikationsmedien
7
Communication
6
Corporate identity
6
Marketing management
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Marketingmanagement
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Image
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Celebrity endorsement
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3
Confidence
3
Corporate communication
3
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3
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3
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Carroll, Craig E.
Melewar, T. C.
Balmer, John M. T.
25
Balmer, John M.T.
6
Burghausen, Mario
5
Greyser, Stephen A.
5
Lerpold, Lin
5
Ravasi, Davide
5
Amore, Mario Daniele
4
Bang, Nguyen
4
Epure, Mircea
4
Foroudi, Pantea
4
Garofalo, Orsola
4
Illia, Laura
4
Niederhäuser, Markus
4
Podnar, Klement
4
Rekom, Johan van
4
Rosenberger, Nicole
4
Schultz, Majken
4
Soenen, Guillaume
4
Abratt, Russell
3
Albert, Stuart
3
Bartholmé, Roland H.
3
Beach, Lee Roy
3
Bravo, Rafael
3
Brunninge, Olof
3
Chen, Jianqing
3
Christensen, Lars Thøger
3
Frandsen, Sanne
3
Gioia, Dennis A.
3
Harvey, William S.
3
Hatch, Mary Jo
3
Ind, Nicholas
3
Kitchen, Philip J.
3
Kleyn, Nicola
3
Morsing, Mette
3
Schmidt, Holger J.
3
Sharifah Faridah Syed Alwi
3
Stuart, Helen
3
Tourky, Marwa
3
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International studies of management and organization
3
Journal of marketing communications
3
Corporate reputation review : an international journal
2
Journal of business research : JBR
2
Journal of world business : JWB
2
The marketing review
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Facets of corporate identity, communication, and reputation
1
Journal of communication management : an international journal
1
Journal of general management
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ECONIS (ZBW)
23
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1
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
2
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
3
An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
Saved in:
4
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
5
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
6
Defining and delimiting the scope of the Corporate Identity construct
Melewar, T. C.
;
Skinner, Heather
- In:
The marketing review
18
(
2018
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10011961531
Saved in:
7
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
8
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
9
Corporate identity and social media : existence and extension of the organization
Devereux, Luke
;
Melewar, T. C.
;
Foroudi, Pantea
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 110-134
Persistent link: https://www.econbiz.de/10011675651
Saved in:
10
Corporate reputation and the news media : the origin story
Carroll, Craig E.
- In:
Corporate reputation review : an international journal
20
(
2017
)
3/4
,
pp. 165-170
Persistent link: https://www.econbiz.de/10011794883
Saved in:
11
Ethical management of intangible assets in contemporary organizations
Gambetti, Rossella C.
;
Melewar, T. C.
;
Martin, Kelly D.
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011735306
Saved in:
12
The end of silence? : qualitative findings on corporate auditory identity form the UK
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 419-436
Persistent link: https://www.econbiz.de/10011612608
Saved in:
13
Key messages and message integrity as concepts and metrics in communication evaluation
Carroll, Craig E.
;
Huang-Horowitz, Nell C.
;
McKeever, …
- In:
Journal of communication management : an international …
18
(
2014
)
4
,
pp. 386-401
Persistent link: https://www.econbiz.de/10010461460
Saved in:
14
Global business management for sustainability and competitiveness : the role of corporate branding, corporate identity and corporate reputation
Melewar, T. C.
(
contributor
)
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 285-359
Persistent link: https://www.econbiz.de/10009771808
Saved in:
15
Introduction: Global business management for sustainability and competitiveness : the role of corporate branding, corporate identity and corporate reputation
Melewar, T. C.
;
Gupta, Suraksha
;
Czinkota, Michael R.
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 285-286
Persistent link: https://www.econbiz.de/10009771809
Saved in:
16
The OTRI-I audit and the detection and expression of hidden and blind organizational identities : implications for managing reputational intelligence, authenticity and alignment
Carroll, Craig E.
- In:
Corporate reputation review : an international journal
15
(
2012
)
3
,
pp. 179-197
Persistent link: https://www.econbiz.de/10009582147
Saved in:
17
Exploring the auditory dimension of corporate identity management
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009156917
Saved in:
18
Adding new dimensions to corporate identity management and corporate communication : exploring the sensory perspective
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
The marketing review
9
(
2009
)
2
,
pp. 155-169
Persistent link: https://www.econbiz.de/10003849716
Saved in:
19
Corporate reputation building : an Asian perspective
Srivoravilai, Nopporn
;
Melewar, T. C.
- In:
Facets of corporate identity, communication, and reputation
,
(pp. 211-227)
.
2008
Persistent link: https://www.econbiz.de/10003690705
Saved in:
20
Facets of corporate identity, communication, and reputation
Melewar, T. C.
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003517706
Saved in:
21
Contemporary thoughts on corporate branding and corporate identity management
Melewar, T. C.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003586598
Saved in:
22
Facets of corporate identity, communication, and reputation
Melewar, T. C.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10014499518
Saved in:
23
Special issue: corporate branding, identity and communications
Melewar, T. C.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003458847
Saved in:
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