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Search: subject_exact:"Computer-assisted marketing"
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Computer-assisted marketing
737
IT-gestütztes Marketing
737
Beziehungsmarketing
282
Relationship marketing
282
Theorie
157
Theory
157
Deutschland
124
Germany
118
Marketinginformationssystem
97
Marketingmanagement
95
Marketing management
94
Marketing
92
Data Mining
76
Kundenmanagement
76
Data mining
73
Electronic Commerce
70
Marktforschung
65
E-commerce
62
Consumer behaviour
61
Konsumentenverhalten
61
Market research
59
Vertrieb
47
Lieferantenmanagement
42
Supplier relationship management
42
Physical distribution
40
Direktmarketing
39
Direct marketing
33
Kundenanalyse
33
Betriebliches Informationssystem
31
USA
31
United States
31
Customer analysis
30
Einzelhandel
29
Online-Marketing
29
Informationsmanagement
28
Management information system
28
Management-Informationssystem
28
Customer value
27
Kundenwert
27
Retail trade
27
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Undetermined
75
Free
36
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Article
413
Book / Working Paper
399
Journal
8
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All
Article in journal
212
Aufsatz in Zeitschrift
212
Aufsatz im Buch
202
Book section
202
Hochschulschrift
109
Thesis
92
Graue Literatur
59
Non-commercial literature
59
Collection of articles of several authors
46
Sammelwerk
46
Arbeitspapier
37
Working Paper
37
Case study
33
Fallstudie
33
Aufsatzsammlung
28
Bibliografie enthalten
21
Bibliography included
21
Dissertation u.a. Prüfungsschriften
16
Guidebook
14
Ratgeber
14
Handbook
12
Handbuch
12
Lehrbuch
9
Textbook
8
Glossar enthalten
7
Glossary included
7
Konferenzschrift
5
Reprint
5
Forschungsbericht
4
Conference paper
3
Conference proceedings
3
Fallstudiensammlung
3
Konferenzbeitrag
3
Elektronischer Datenträger
2
Festschrift
2
Interview
2
Mehrbändiges Werk
2
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2
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1
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English
405
German
398
Undetermined
16
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3
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1
French
1
Dutch
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Hippner, Hajo
19
Wilde, Klaus D.
18
Muther, Andreas
12
Link, Jörg
11
Becker, Jörg
6
Felden, Carsten
6
Van den Poel, Dirk
6
Belz, Christian
5
Castillo, David
5
Diller, Hermann
5
Knackstedt, Ralf
5
Kridel, Donald J.
5
Baker, Stephen
4
Casillas, Jorge
4
Decker, Reinhold
4
Fisher, Marshall L.
4
Hanssens, Dominique M.
4
Leußer, Wolfgang
4
Merzenich, Melanie
4
Meyer, Jörn-Axel
4
Oehler, Karsten
4
Peppers, Don
4
Rogers, Martha
4
Sander, Stefan
4
Siskos, Yannis
4
Temme, Thorsten
4
Weiber, Rolf
4
Wölfel, Julia
4
Backhaus, Klaus
3
Biesel, Hartmut H.
3
Blattberg, Robert C.
3
Büttgen, Marion
3
Chen, Qimei
3
Coussement, Kristof
3
Dastani, Parsis
3
Drake, Perry D.
3
Drozdenko, Ronald G.
3
Eid, Riyad
3
Fassott, Georg
3
Grigoroudis, Evangelos
3
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Institution
All
IGI Global
3
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
2
Friedrich-Schiller-Universität Jena
2
Nürnberg Institut für Marktentscheidungen
2
Springer Fachmedien Wiesbaden
2
AMACOM
1
American Marketing Association
1
Books on Demand GmbH <Norderstedt>
1
Deutsche Gesellschaft für Operations-Research / Arbeitsgruppe Prognoseverfahren im Marketing
1
Deutsche Verkehrswissenschaftliche Gesellschaft
1
Econometrisch Instituut <Rotterdam>
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
European Society for Opinion and Marketing Research
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
Fachhochschule Stralsund / Fachbereich Wirtschaft
1
GfK-Nürnberg e.V.
1
Karlsruher Institut für Technologie
1
Katholische Universität Eichstätt-Ingolstadt
1
Mediengruppe Oberfranken - Fachverlage GmbH & Co. KG
1
National Bureau of Economic Research
1
Otto-Friedrich-Universität Bamberg
1
Rheinische Friedrich-Wilhelms-Universität Bonn / Institut für Landwirtschaftliche Betriebslehre
1
Seminar on MMIS - Useful for the User <1987, Luxembourg>
1
Steria Mummert Consulting AG
1
Stuttgarter E-Business-Tage <2009, Stuttgart>
1
Taylor and Francis
1
Universität Freiburg <Schweiz> / Internationales Institut für Management in Telekommunikation
1
Verlag Dr. Kovač
1
Wiley-VCH
1
Workshop über Statistik und Verkehr <10, 2000, Heilbronn>
1
marketing-Börse GmbH
1
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Published in...
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SpringerLink / Bücher
13
Harvard business review : HBR
12
Industrial marketing management : the international journal for industrial and high-tech firms
12
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
10
Journal of retailing and consumer services
10
The journal of personal selling & sales management : JPSSM
9
Harvard-Business-Manager : das Wissen der Besten
7
Springer eBook Collection / Business and Economics
7
Der gläserne Konsument : Potentiale und Probleme beim Management von Kundendaten
6
Gabler Edition Wissenschaft
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
4
Direct store delivery : concepts, applications and instruments
4
ERIM report series research in management
4
Journal of marketing analytics : JMA
4
Journal of the Academy of Marketing Science
4
Mit 60 Tabellen
4
Premier reference source
4
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
4
Vertriebsinformationssysteme : Standardisierung, Individualisierung, Hybridisierung und Internetisierung
4
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
3
Berichte aus der Betriebswirtschaft
3
Berichte aus der Wirtschaftsinformatik
3
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
3
Data mining for design and marketing
3
Diskussionsarbeit
3
Diskussionsbeiträge der Fakultät Wirtschaftswissenschaft der Universität Duisburg-Essen, Campus Duisburg
3
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
3
European journal of marketing : EJM
3
Fundamentals of marketing research ; Vol. 1
3
HMD : Praxis der Wirtschaftsinformatik
3
Interactive and multi-channel marketing
3
International journal of business innovation and research
3
International journal of electronic commerce : IJEC
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of service research : JSR
3
Schriftenreihe Unternehmensführung und Marketing
3
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
3
Wettbewerbsorientierter Vertrieb in der Energiewirtschaft : Kundenverlustprävention, neue Geschäftsfelder und Produkte, optimierte Vertriebsprozesse
3
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ECONIS (ZBW)
770
USB Cologne (EcoSocSci)
50
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401
A structurational analysis of CRM systems' cultural aspects : a comparative case study
Ali, Maged
;
Brooks, Laurence
;
Alshawi, Sarmad
- In:
International journal of value chain management : IJVCM
2
(
2008
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10003744712
Saved in:
402
Impact of data quality on customer relationship management systems
Sharma, Sarika
;
Goyal, D. P.
;
Mittal, Ravi Kant
- In:
Enterprise information systems and technology
,
(pp. 3-9)
.
2008
Persistent link: https://www.econbiz.de/10003764702
Saved in:
403
Business intelligence in Internet industry : a study
Singh, Chanpreet
- In:
Enterprise information systems and technology
,
(pp. 237-249)
.
2008
Persistent link: https://www.econbiz.de/10003764930
Saved in:
404
Data mining research for customer relationship management systems : a framework and analysis
Sharma, Sarika
;
Goyal, D. P.
;
Mittal, Ravi Kant
- In:
International journal of business information systems : …
3
(
2008
)
5
,
pp. 549-565
Persistent link: https://www.econbiz.de/10003765119
Saved in:
405
eCRM system adoption by hospitality organizations : a technology-organization-environment (TOE) framework
Racherla, Pradeep
;
Hu, Clark
- In:
Journal of hospitality & leisure marketing : the …
17
(
2008
)
1/2
,
pp. 30-58
Persistent link: https://www.econbiz.de/10003766542
Saved in:
406
The role of inter-organizational relationships in tourism operators' participation in destination marketing systems
Hornby, Glen
;
Brunetto, Yvonne
;
Jennings, Gayle
- In:
Journal of hospitality & leisure marketing : the …
17
(
2008
)
1/2
,
pp. 184-215
Persistent link: https://www.econbiz.de/10003766555
Saved in:
407
Principles of direct and database marketing : a digital orientation
Tapp, Alan
-
2008
-
4. ed.
Persistent link: https://www.econbiz.de/10003767866
Saved in:
408
Split questionnaire design for massive surveys
Adigüzel, Feray
;
Wedel, Michel
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 608-617
Persistent link: https://www.econbiz.de/10003770587
Saved in:
409
Value opportunity webs : a new concept for anticipating potential marketplace breakthroughs
Fahey, Liam
;
Narayanan, V. K.
- In:
Strategy & leadership : a publication of Strategic …
36
(
2008
)
6
,
pp. 5-10
Persistent link: https://www.econbiz.de/10003789927
Saved in:
410
Rocket science retailing is almost here : are you ready?
Fisher, Marshall L.
;
Raman, Ananth
;
McClelland, Anna Sheen
- In:
Harvard business review on retailing and merchandising
,
(pp. 39-63)
.
2008
Persistent link: https://www.econbiz.de/10003778428
Saved in:
411
Welcome to the new world of merchandising
Friend, Scott C.
;
Walker, Patricia H.
- In:
Harvard business review on retailing and merchandising
,
(pp. 65-83)
.
2008
Persistent link: https://www.econbiz.de/10003778430
Saved in:
412
Identifying hidden structures in marketing's structural models through Universal Structure Modeling : an explorative Bayesian neural network complement to LISREL and PLS
Buckler, Frank
;
Hennig-Thurau, Thorsten
- In:
Marketing : journal of research and management
4
(
2008
)
2
,
pp. 47-66
Persistent link: https://www.econbiz.de/10003779042
Saved in:
413
Decisions, decisions, decisions : multiple pathways to choice
Shao, Wei
;
Lye, Ashley
;
Rundle-Thiele, Sharyn
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
6
,
pp. 797-816
Persistent link: https://www.econbiz.de/10003781954
Saved in:
414
The incumbent's advantage
MacMillan, Ian C.
;
Selden, Larry
- In:
Harvard business review : HBR
86
(
2008
)
10
,
pp. 111-121
Persistent link: https://www.econbiz.de/10003772277
Saved in:
415
The sales force technology-performance chain : the role of adaptive selling and effort
Rapp, Adam
;
Agnihotri, Raj
;
Forbes, Lukas P.
- In:
The journal of personal selling & sales management : JPSSM
28
(
2008
)
4
,
pp. 335-350
Persistent link: https://www.econbiz.de/10003774596
Saved in:
416
Enterprise information system project selection with regard to BOCR
Liang, Chao
;
Li, Qing
- In:
International journal of project management : the …
26
(
2008
)
8
,
pp. 810-820
Persistent link: https://www.econbiz.de/10003790857
Saved in:
417
Memory-based store price judgments : the role of knowledge and shopping experience
Ofir, Chezy
;
Raghubir, Priya
;
Brosh, Gili
;
Monroe, Kent B.
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 414-423
Persistent link: https://www.econbiz.de/10003794932
Saved in:
418
Order Effect and vendor inspection in online comparison shopping
Xu, Yunjie
;
Kim, Hee-woong
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 477-486
Persistent link: https://www.econbiz.de/10003794957
Saved in:
419
An environmental marketing system : a proposed model based on Indian experience
Nair, Sumesh Ramachandran
;
Menon, C. Ganesh
- In:
Business strategy and the environment
17
(
2008
)
8
,
pp. 467-479
Persistent link: https://www.econbiz.de/10003795060
Saved in:
420
An empirical investigation of the relationship between market orientation and MrklS effectiveness in upscale hotels in Greece
Chatzipanagiotou, Kalliopi C.
;
Vassilikopoulou, Aikaterini
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
4
,
pp. 285-297
Persistent link: https://www.econbiz.de/10003798086
Saved in:
421
An exploration on the development of the IT management system in Taiwan's banking industry : from the marketing perspectives
Lin, Cho-pu
;
Huang, Yann-haur
;
Chen, Chien-ting
;
Chang, …
- In:
Review of business information systems
13
(
2009
)
1
,
pp. 71-79
Persistent link: https://www.econbiz.de/10003808819
Saved in:
422
Anbieter
Wölfel, Julia
;
Weiler, Tobias
-
2008
Persistent link: https://www.econbiz.de/10003882664
Saved in:
423
Nachfrager
Wölfel, Julia
;
Weiler, Tobias
-
2008
Persistent link: https://www.econbiz.de/10003882667
Saved in:
424
Impact of the introduction of an e-CRM solution in the feed industry : the case of Progeo ; Mangimi
Zanasi, Cesare
;
Marconi, Gianni
- In:
System dynamics and innovation in food networks 2008 : …
,
(pp. 379-387)
.
2008
Persistent link: https://www.econbiz.de/10003905818
Saved in:
425
Radio frequency identification for customer relationship management
Bose, Indranil
;
Leung, Alvin Chung Man
- In:
RFID in operations and supply chain management : …
,
(pp. 273-285)
.
2008
Persistent link: https://www.econbiz.de/10003605203
Saved in:
426
From methods and projects to systems and process : the evolution of marketing research techniques
Stewart, David W.
-
2008
Persistent link: https://www.econbiz.de/10003609461
Saved in:
427
Marketing when customer equity matters
Hanssens, Dominique M.
;
Thorpe, Daniel
;
Finkbeiner, Carl
- In:
Harvard business review : HBR
86
(
2008
)
5
,
pp. 117-123
Persistent link: https://www.econbiz.de/10003692142
Saved in:
428
Aus Daten lernen : intelligente Kundenanalyse als Schlüssel für effizientes Direkt-Marketing
Schmidberger, Martin
;
Duhme, Moritz
- In:
Vertriebssteuerung in der Finanzdienstleistungsindustrie
,
(pp. 447-462)
.
2008
Persistent link: https://www.econbiz.de/10003699390
Saved in:
429
The next generation of customer relationship management (CRM) metrics
Shea, Timothy
;
Brown, Ahern
;
White, D. Steven
;
Curran, …
- In:
Techniques and tools for the design and implementation …
,
(pp. 258-270)
.
2008
Persistent link: https://www.econbiz.de/10003701071
Saved in:
430
Toward data compliance in vaccine industry : interoperability to align business and information systems
Moalla, Néjib
;
Bouras, Abdelaziz
;
Neubert, Gilles
; …
- In:
Enterprise information systems : 8th International …
,
(pp. 98-111)
.
2008
Persistent link: https://www.econbiz.de/10003673936
Saved in:
431
Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing
Azevedo, Abaete de
;
Pomeranz, Ricardo
-
2008
Persistent link: https://www.econbiz.de/10003681766
Saved in:
432
Erfolgsfaktoren, Stolpersteine und Entwicklungsstufen des CRM
Töpfer, Armin
- In:
Handbuch Kundenmanagement : Anforderungen, Prozesse, …
,
(pp. 627-650)
.
2008
Persistent link: https://www.econbiz.de/10003708650
Saved in:
433
Developing a global CRM strategy
Shumanov, M.
;
Ewing, Michael
- In:
Strategic knowledge management in multinational …
,
(pp. 342-355)
.
2008
Persistent link: https://www.econbiz.de/10003545760
Saved in:
434
Integrating service and design : the influences of organizational and communication factors on relative product and service characteristics
Antioco, Michael
;
Moenaert, Rudy K.
;
Feinberg, Richard A.
; …
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
4
,
pp. 501-521
Persistent link: https://www.econbiz.de/10003800583
Saved in:
435
Including the effects of prior and recent contact effort in a customer scoring model for database marketing
Rhee, Subom
;
MacIntyre, Shelby H.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
4
,
pp. 538-551
Persistent link: https://www.econbiz.de/10003800592
Saved in:
436
Understanding success and failure in customer relationship management
King, Stephen F.
;
Burgess, Thomas F.
- In:
Industrial marketing management : the international …
37
(
2008
)
4
,
pp. 421-431
Persistent link: https://www.econbiz.de/10003733195
Saved in:
437
Integriertes Customer Relationship Management : Organisationsentwicklung für eine Modellfabrik am Beispiel eines mittelständischen Unternehmens der Fertigungsindustrie
Groenhagen, Lars
-
2008
Persistent link: https://www.econbiz.de/10003734039
Saved in:
438
Digitales Marketing : One-to-one-Vermarktung braucht effiziente It
Faecks, Wolf Ingomar
- In:
Consulting-Kompendium : Jahrbuch ... ; das Jahrbuch …
(
2008
),
pp. 138-139
Persistent link: https://www.econbiz.de/10003735109
Saved in:
439
Effects of sales force automation use on sales force activities and customer relationship management processes
Moutot, Jean-Michel
;
Bascoul, Ganae͏̈l
- In:
The journal of personal selling & sales management : JPSSM
28
(
2008
)
2
,
pp. 167-184
Persistent link: https://www.econbiz.de/10003735699
Saved in:
440
Automatisierung erobert die Marktbearbeitung
Boos, Hans-Christian
- In:
Outsourcing in Banken : mit zahlreichen aktuellen Beispielen
,
(pp. 93-117)
.
2008
Persistent link: https://www.econbiz.de/10003662130
Saved in:
441
Employee behavioral intentions toward adoption of information and communication technology
Lam, Terry
;
Cho, Vincent
;
Baum, Tom
- In:
Global cases on hospitality industry
,
(pp. 477-486)
.
2008
Persistent link: https://www.econbiz.de/10003762029
Saved in:
442
Information communication technology and the marketing of airline services in Malaysia : a survey of market participants in the airline industry
Oyewole, Philemon
;
Sankaran, Muthulakshmi
;
Choudhury, Pravat
- In:
Services marketing quarterly
29
(
2007/08
)
4
,
pp. 85-103
Persistent link: https://www.econbiz.de/10003762375
Saved in:
443
Der Umgang mit Kundendaten im Marketing aus Sicht des Datenschutzes : eine Metaanalyse empirischer Studien
Wölfel, Julia
;
Denzler, Michaela
-
2008
Persistent link: https://www.econbiz.de/10003750367
Saved in:
444
Intermediation in downstream automotive supply chains : a review of the role of internet technology
Adebanjo, Dotun
- In:
International journal of automotive technology and …
8
(
2008
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10003750864
Saved in:
445
Understanding service retention within and across cohorts using limited information
Schweidel, David A.
;
Fader, Peter
;
Bradlow, Eric T.
- In:
Journal of marketing
72
(
2008
)
1
,
pp. 82-94
Persistent link: https://www.econbiz.de/10003643026
Saved in:
446
Contemporary business and competitive intelligence
Mack, Theresa B.
;
Martin, James P.
- In:
Private equity : history, governance, and operations
,
(pp. 255-274)
.
2008
Persistent link: https://www.econbiz.de/10003724727
Saved in:
447
Mobile Multilieferanten-Vertriebsinformationssysteme für Handelsvertretungen und -vermittlungen : Ausgangssituation, Potenziale und Anforderungen
Kett, Holger
;
Höß, Oliver
;
Kokemüller, Jochen
-
2008
Persistent link: https://www.econbiz.de/10003724052
Saved in:
448
Statistical modeling for management
Hutcheson, Graeme D.
;
Moutinho, Luiz
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003362207
Saved in:
449
Statistical modeling for management
Hutcheson, Graeme D.
-
2008
-
Online-Ausg.
Persistent link: https://www.econbiz.de/10013208157
Saved in:
450
Programming support and governance for process-oriented software autonomy
Taleb-Bendiab, Azzelarabe
;
Miseldine, P.
;
Randles, M.
; …
- In:
Web information systems and technologies : third …
,
(pp. 3-18)
.
2008
Persistent link: https://www.econbiz.de/10003752084
Saved in:
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