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~isPartOf:"Journal of marketing theory and practice"
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New product development
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Journal of marketing theory and practice
The journal of product innovation management : an international publication of the Product Development & Management Association
358
Journal of business research : JBR
189
International journal of innovation management
155
International journal of product development : IJPD
142
Industrial marketing management : the international journal for industrial and high-tech firms
140
International journal of production research
120
IEEE transactions on engineering management : EM
112
International journal of production economics
105
Technovation : the international journal of technological innovation, entrepreneurship and technology management
91
SpringerLink / Bücher
84
Technological forecasting & social change : an international journal
80
Research policy : policy, management and economic studies of science, technology and innovation
77
R & D management
71
International journal of innovation and technology management
64
International journal of technology management : IJTM
61
Journal of engineering and technology management : JET-M
61
Management science : journal of the Institute for Operations Research and the Management Sciences
55
The journal of business & industrial marketing
55
Creativity and innovation management
50
International journal of product lifecycle management : IJPLM
50
Research technology management : RTM
50
Technology analysis & strategic management
47
European journal of operational research : EJOR
43
European journal of innovation management : EJIM
38
Journal of open innovation : technology, market, and complexity
38
Journal of marketing
37
International journal of project management : the journal of The International Project Management Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
International journal of technology marketing : IJTMkt
36
European journal of innovation management
35
Journal of the Academy of Marketing Science
35
Faculty & research / Insead : working paper series
34
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
34
International journal of business innovation and research
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
Production and operations management : an international journal of the Production and Operations Management Society
32
Harvard-Business-Manager : das Wissen der Besten
29
Research
28
Harvard business review : HBR
27
Innovation: organization & management : IOM
27
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ECONIS (ZBW)
13
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1
How social community and social publishing influence new product launch : the case of Twitter during the Playstation 4 and Xbox One launches
Kim, Yuna
;
Chandler, Jennifer D.
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 144-157
Persistent link: https://www.econbiz.de/10011884513
Saved in:
2
Edited platforms : anticipating future consumption
Adams, Russell
;
Downey, Clara
- In:
Journal of marketing theory and practice
24
(
2016
)
2
,
pp. 224-235
Persistent link: https://www.econbiz.de/10011489670
Saved in:
3
Influentials and influence mechanisms in new product diffusion : an integrative review
Nejad, Mohammad G.
;
Sherrell, Daniel L.
;
Babakus, Emin
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010357866
Saved in:
4
Buying centers and the role of supply chain orientation on new information technology satisfaction in the automotive industry
Forman, Howard
- In:
Journal of marketing theory and practice
22
(
2014
)
1
,
pp. 41-52
Persistent link: https://www.econbiz.de/10010346482
Saved in:
5
The moderating effect of perceived product innovativeness and product knowledge on new product adoption : an integrated model
Fu, Frank Q.
;
Elliott, Michael T.
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 257-272
Persistent link: https://www.econbiz.de/10009787447
Saved in:
6
Evaluating the relationship of firm strategic orientations and new product development program performance
Srivastava, Prashant
;
Yoo, Jaewon
;
Frankwick, Gary L.
; …
- In:
Journal of marketing theory and practice
21
(
2013
)
4
,
pp. 429-440
Persistent link: https://www.econbiz.de/10010231843
Saved in:
7
Understanding common attribute devaluation in multifunctional products
Ozcan, Timucin
;
Sheinin, Daniel A.
- In:
Journal of marketing theory and practice
21
(
2013
)
4
,
pp. 389-403
Persistent link: https://www.econbiz.de/10010231857
Saved in:
8
Design and delivery of new product preannouncement messages
Chen, Chien-wei
;
Wong, Veronica
- In:
Journal of marketing theory and practice
20
(
2012
)
2
,
pp. 203-221
Persistent link: https://www.econbiz.de/10009551718
Saved in:
9
Order and quality effects in sequential monadic concept testing : methodological details matter in concept-testing practice
Friedman, Mike
;
Schillewaert, Niels
- In:
Journal of marketing theory and practice
20
(
2012
)
4
,
pp. 377-389
Persistent link: https://www.econbiz.de/10009688907
Saved in:
10
A study of perceived innovation characteristics across cultures and stages of diffusion
Flight, Richard L.
;
Allaway, Arthur W.
;
Kim, Wan-min
; …
- In:
Journal of marketing theory and practice
19
(
2011
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10008900885
Saved in:
11
An empirical study of declining lead times : potential ramifications on the performance of early market entrants
Poletti, Michael J.
;
Engelland, Brian T.
;
Ling, Howard G.
- In:
Journal of marketing theory and practice
19
(
2011
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10008900890
Saved in:
12
A framework for understanding new product alliance success
Carlson, Brad D.
;
Frankwick, Gary L.
;
Cumiskey, Kevin J.
- In:
Journal of marketing theory and practice
19
(
2011
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10008900891
Saved in:
13
Emotional responses on initial exposure to a hedonic or utilitarian description of a radical innovation
Chaudhuri, Arjun
;
Aboulnasr, Khaled
;
Ligas, Mark
- In:
Journal of marketing theory and practice
18
(
2010
)
4
,
pp. 339-359
Persistent link: https://www.econbiz.de/10008666972
Saved in:
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