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~isPartOf:"Journal of the Academy of Marketing Science"
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New product development
37
Produktentwicklung
37
Innovation
20
Innovation management
10
Innovationsmanagement
10
Brand management
6
Consumer behaviour
6
Konsumentenverhalten
6
Markenführung
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37
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Bohlmann, Jonathan D.
2
Calantone, Roger J.
2
Giannetti, Verdiana
2
Harmancioglu, Nukhet
2
Homburg, Christian
2
Houston, Mark B.
2
Hoyer, Wayne D.
2
Rubera, Gaia
2
Slotegraaf, Rebecca J.
2
Stock-Homburg, Ruth
2
Talay, M. Berk
2
Achrol, Ravi S.
1
Ahearne, Michael
1
Akdeniz, M. Billur
1
Albers, Sönke
1
Arunachalam, S.
1
Aspara, Jaakko
1
Bahadir, S. Cem
1
Beverland, Michael B.
1
Bharadwaj, Sundar G.
1
Borgh, Michel van der
1
Bornemann, Torsten
1
Carson, Stephen J.
1
Chandrasekaran, Deepa
1
Chandrashekaran, Murali
1
Clement, Michel
1
Cui, Anna Shaojie
1
Di Benedetto, C. Anthony
1
Droge, Cornelia
1
Ernst, Holger
1
Falk, Tomas
1
Fürst, Andreas
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Grewal, Rajdeep
1
Griffith, David A.
1
Gruner, Richard L.
1
Guesalaga, Rodrigo
1
Gupta, Shaphali
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Handrich, Matthias
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Hayati, Babak
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Journal of the Academy of Marketing Science
The journal of product innovation management : an international publication of the Product Development & Management Association
362
Journal of business research : JBR
192
International journal of innovation management
155
Industrial marketing management : the international journal for industrial and high-tech firms
145
International journal of product development : IJPD
142
International journal of production research
120
IEEE transactions on engineering management : EM
112
International journal of production economics
107
Technovation : the international journal of technological innovation, entrepreneurship and technology management
91
SpringerLink / Bücher
86
Technological forecasting & social change : an international journal
80
Research policy : policy, management and economic studies of science, technology and innovation
77
R & D management
72
International journal of technology management : IJTM
67
International journal of innovation and technology management
64
Journal of engineering and technology management : JET-M
61
Management science : journal of the Institute for Operations Research and the Management Sciences
55
The journal of business & industrial marketing
55
Creativity and innovation management
50
International journal of product lifecycle management : IJPLM
50
Research technology management : RTM
50
Technology analysis & strategic management
50
European journal of operational research : EJOR
43
Journal of open innovation : technology, market, and complexity
41
Journal of marketing
40
European journal of innovation management : EJIM
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
International journal of project management : the journal of The International Project Management Association
36
International journal of technology marketing : IJTMkt
36
European journal of innovation management
35
Faculty & research / Insead : working paper series
34
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
34
International journal of business innovation and research
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
Production and operations management : an international journal of the Production and Operations Management Society
32
Harvard-Business-Manager : das Wissen der Besten
29
Research
28
Harvard business review : HBR
27
Innovation: organization & management : IOM
27
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ECONIS (ZBW)
37
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1
How product complexity affects consumer adoption of new products : the role of feature heterogeneity and interrelatedness
Fürst, Andreas
;
Pečornik, Nina
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 329-348
Persistent link: https://www.econbiz.de/10015047772
Saved in:
2
Exclusivity strategies for digital products across digital and physical markets
Seifert, Rouven
;
Otten, Cord
;
Clement, Michel
;
Albers, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
3
Corporate lobbying and product recalls : an investigation in the U.S. medical device industry
Giannetti, Verdiana
;
Srinivasan, Raji
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 941-960
Persistent link: https://www.econbiz.de/10013389487
Saved in:
4
Why and when to launch new products during a recession : an empirical investigation of the U.K. FMCG industry and the U.S. automobile industry
Talay, M. Berk
;
Pauwels, Koen
;
Seggie, Steven H.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 576-598
Persistent link: https://www.econbiz.de/10015047905
Saved in:
5
What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
6
Using product development information to spur the adoption of continuous improvement products
Ho-Dac, Nga N.
;
Kumar, Minu
;
Slotegraaf, Rebecca J.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1156-1173
Persistent link: https://www.econbiz.de/10012386883
Saved in:
7
When less is more : the downside of customer knowledge sharing in new product development teams
Tang, Yihui
;
Marinova, Detelina
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 288-307
Persistent link: https://www.econbiz.de/10012290963
Saved in:
8
New product introductions for low-income consumers in emerging markets
Arunachalam, S.
;
Bahadir, S. Cem
;
Bharadwaj, Sundar G.
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 914-940
Persistent link: https://www.econbiz.de/10012301286
Saved in:
9
Innovation for and from emerging countries : a closer look at the antecedents of trickle-down and reverse innovation
Giannetti, Verdiana
;
Rubera, Gaia
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 987-1008
Persistent link: https://www.econbiz.de/10012301297
Saved in:
10
Reverse innovation : a conceptual framework
Malodia, Suresh
;
Gupta, Shaphali
;
Jaiswal, Anand Kumar
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 1009-1029
Persistent link: https://www.econbiz.de/10012301300
Saved in:
11
Emerging market innovations : unique and differential drivers, practitioner implications, and research agenda
Shankar, Venkatesh
;
Narang, Unnati
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 1030-1052
Persistent link: https://www.econbiz.de/10012301301
Saved in:
12
Short- and long-term market returns of international codevelopment alliances of new products
Harmancioglu, Nukhet
;
Griffith, David A.
;
Yılmaz, Tuba
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 939-959
Persistent link: https://www.econbiz.de/10012107383
Saved in:
13
Pre-release consumer buzz
Houston, Mark B.
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 338-360
Persistent link: https://www.econbiz.de/10011844820
Saved in:
14
Are conservative approaches to new product selling a blessing in disguise?
Borgh, Michel van der
;
Schepers, Jeroen
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 857-878
Persistent link: https://www.econbiz.de/10011924773
Saved in:
15
When do the stock market returns to new product preannouncements predict product performance? : empirical evidence from the U.S. automotive industry
Talay, M. Berk
;
Akdeniz, M. Billur
;
Kirca, Ahmet H.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 513-533
Persistent link: https://www.econbiz.de/10011737461
Saved in:
16
Open innovation, product portfolio innovativeness and firm performance : the dual role of new product development capabilities
Rubera, Gaia
;
Chandrasekaran, Deepa
;
Ordanini, Andrea
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 166-184
Persistent link: https://www.econbiz.de/10011453184
Saved in:
17
Frontline employees' collaboration in industrial service innovation : routes of co-creation's effects on new service performance
Santos Vijande, María Leticia
;
López Sánchez, José …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
3
,
pp. 350-375
Persistent link: https://www.econbiz.de/10011489078
Saved in:
18
Utilizing customer knowledge in innovation : antecedents and impact of customer involvement on new product performance
Cui, Anna Shaojie
;
Wu, Fang
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 516-538
Persistent link: https://www.econbiz.de/10011563229
Saved in:
19
Eco-friendly product development strategy : antecedents, outcomes, and contingent effects
Katsikeas, Constantine S.
;
Leonidou, Constantinos N.
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
6
,
pp. 660-684
Persistent link: https://www.econbiz.de/10011614076
Saved in:
20
The dark side of customer co-creation : exploring the consequences of failed co-created services
Heidenreich, Sven
;
Wittkowski, Kristina
;
Handrich, Matthias
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 279-296
Persistent link: https://www.econbiz.de/10011287133
Saved in:
21
Sleeping with competitors : the impact of NPD phases on stock market reactions to horizontal collaboration
Wu, Qingsheng
;
Luo, Xueming
;
Slotegraaf, Rebecca J.
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
4
,
pp. 490-511
Persistent link: https://www.econbiz.de/10011306302
Saved in:
22
Reconciling the tension between consistency and relevance : design thinking as a mechanism for brand ambidexterity
Beverland, Michael B.
;
Wilner, Sarah J. S.
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
Saved in:
23
The interplay of innovation, brand, and marketing mix variables in line extensions
Sinapuelas, Ian Clark S.
;
Wang, Hui-Ming Deanna
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 558-573
Persistent link: https://www.econbiz.de/10011340284
Saved in:
24
Firm-hosted online brand communities and new product success
Gruner, Richard L.
;
Homburg, Christian
;
Lukas, Bryan A.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 29-48
Persistent link: https://www.econbiz.de/10010256716
Saved in:
25
A longitudinal analysis of supplier involvement in buyers' new product development : working relations, inter-dependence, co-innovation, and performance outcomes
Yeniyurt, Sengun
;
Henke, John W.
;
Yalcinkaya, Goksel
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 291-308
Persistent link: https://www.econbiz.de/10010363997
Saved in:
26
Demand-side inertia factors and their benefits for innovativeness
Stanko, Michael A.
;
Bohlmann, Jonathan D.
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
6
,
pp. 649-668
Persistent link: https://www.econbiz.de/10010209588
Saved in:
27
Exploring the dynamics of antecedents to consumer-brand identification with a new brand
Lam, Son K.
;
Ahearne, Michael
;
Mullins, Ryan
;
Hayati, Babak
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
2
,
pp. 234-252
Persistent link: https://www.econbiz.de/10009736677
Saved in:
28
Environments, unobserved heterogeneity, and the effect of market orientation on outcomes for high-tech firms
Grewal, Rajdeep
;
Chandrashekaran, Murali
;
Johnson, Jean L.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
2
,
pp. 206-233
Persistent link: https://www.econbiz.de/10009736678
Saved in:
29
Slotting allowances : a time series analysis of aggregate effects over three decades
Achrol, Ravi S.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 673-694
Persistent link: https://www.econbiz.de/10009621882
Saved in:
30
The role of lean launch execution and launch timing on new product performance
Calantone, Roger J.
;
Di Benedetto, C. Anthony
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
4
,
pp. 526-538
Persistent link: https://www.econbiz.de/10009566397
Saved in:
31
Assessing multifunctional innovation adoption via an integrative model
Sääksjärvi, Maria
;
Samiee, Saeed
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
5
,
pp. 717-735
Persistent link: https://www.econbiz.de/10009381726
Saved in:
32
How does product program innovativeness affect customer satisfaction? : a comparison of goods and services
Stock-Homburg, Ruth
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
6
,
pp. 813-827
Persistent link: https://www.econbiz.de/10010217999
Saved in:
33
Patterns and performance outcomes of innovation orientation
Stock-Homburg, Ruth
;
Zacharias, Nicolas Andy
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
6
,
pp. 870-888
Persistent link: https://www.econbiz.de/10010218002
Saved in:
34
Customer relationship management and company performance : the mediating role of new product performance
Ernst, Holger
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
2
,
pp. 290-306
Persistent link: https://www.econbiz.de/10009124106
Saved in:
35
Strategic fit to resources versus NPD execution proficiencies : what are their roles in determining success?
Harmancioglu, Nukhet
;
Droge, Cornelia
;
Calantone, Roger J.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 266-282
Persistent link: https://www.econbiz.de/10003900697
Saved in:
36
Preannouncing pioneering versus follower products : what should the message be?
Homburg, Christian
;
Bornemann, Torsten
;
Totzek, Dirk
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10003900702
Saved in:
37
Prototypicality advantages for pioneers over me-too brands: the role of evolving product designs
Carson, Stephen J.
;
Jewell, Robert D.
;
Joiner, Christopher
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 172-183
Persistent link: https://www.econbiz.de/10003507854
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