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~type_genre:"Aufsatz in Zeitschrift"
~person:"Wiedmann, Klaus-Peter"
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Consumer behaviour
37
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37
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12
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12
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9
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9
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7
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Wiedmann, Klaus-Peter
Han, Heesup
113
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95
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74
Gierl, Heribert
70
Phau, Ian
70
Khare, Arpita
68
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62
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60
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59
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57
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55
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53
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52
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50
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49
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48
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48
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47
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45
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44
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42
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42
Sharma, Piyush
41
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40
Das, Gopal
39
Thaichon, Park
39
Rajagopal
38
Ko, Yong Jae
37
Vrontis, Demetris
37
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36
Park, Jungkun
36
Verhoef, Peter C.
36
Hyun, Sunghyup Sean
35
Wong, IpKin Anthony
35
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34
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34
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33
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33
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Journal of business research : JBR
6
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4
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4
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3
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2
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2
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2
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2
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1
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1
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1
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ECONIS (ZBW)
37
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1
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
2
The sources of the many faces of consumer smartphone attachment : a value-in-use perspective
Sohn, Stefanie
;
Karampournioti, Evmorfia
;
Wiedmann, …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1399-1412
Persistent link: https://www.econbiz.de/10013329335
Saved in:
3
Special issue: luxury marketing and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
4
Brand hate, rage, anger & co. : exploring the relevance and characteristics of negative consumer emotions toward brands
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Labenz, Franziska
- In:
Journal of business research : JBR
152
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013493952
Saved in:
5
Social influencers and healthy nutrition : the challenge of overshadowing effects and uninvolved consumers
Mettenheim, Walter von
;
Wiedmann, Klaus-Peter
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
8/9
,
pp. 365-383
Persistent link: https://www.econbiz.de/10012821526
Saved in:
6
When more information means less consumer acceptance of innovative food technologies
Walten, Levke
;
Wiedmann, Klaus-Peter
;
Schmidt, Steffen
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
38
(
2021
)
3
,
pp. 14-22
Persistent link: https://www.econbiz.de/10012542242
Saved in:
7
The implicit sensory association test (ISAT) : a measurement approach for sensory perception
Haase, Janina
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
109
(
2020
),
pp. 236-245
Persistent link: https://www.econbiz.de/10012238054
Saved in:
8
Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele
;
Aiello, Gaetano
;
Grazzini, Laura
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
Saved in:
9
Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Bettels, Jannick
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
Saved in:
10
Brand logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
11
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
12
The many faces of sustainability-conscious consumers : a category-independent typology
Balderjahn, Ingo
;
Peyer, Mathias
;
Seegebarth, Barbara
; …
- In:
Journal of business research : JBR
91
(
2018
),
pp. 83-93
Persistent link: https://www.econbiz.de/10011902831
Saved in:
13
Multisensory product design : an eye-tracking experiment on driving safety and product evaluation
Wiedmann, Klaus-Peter
;
Haase, Janina
;
Bettels, Jannick
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
4
,
pp. 6-13
Persistent link: https://www.econbiz.de/10011961755
Saved in:
14
The sensory perception item set (SPI) : an exploratory effort to develop a holistic scale for sensory marketing
Haase, Janina
;
Wiedmann, Klaus-Peter
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 727-739
Persistent link: https://www.econbiz.de/10011970121
Saved in:
15
The legends of tomorrow : a semiotic approach towards a brand myth of luxury heritage
König, Jan C. L.
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
; …
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10011572149
Saved in:
16
The complexity of value in the luxury industry : from consumers' individual value perception to luxury consumption
Hennings, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, …
- In:
International journal of retail & distribution management
43
(
2015
)
10/11
,
pp. 922-939
Persistent link: https://www.econbiz.de/10011505887
Saved in:
17
A cross-cultural exploratory content analysis of the perception of luxury from six countries
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 229-237
Persistent link: https://www.econbiz.de/10009769828
Saved in:
18
Unleashing the power of luxury : antecedents of luxury brand perception and effects on luxury brand strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 705-715
Persistent link: https://www.econbiz.de/10010197484
Saved in:
19
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
20
Creating multi-sensory experiences in luxury marketing
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
30
(
2013
)
6
,
pp. 60-68
Persistent link: https://www.econbiz.de/10010256431
Saved in:
21
Social persuasion : targeting social identities through social influencers
Langner, Sascha
;
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
- In:
The journal of consumer marketing
30
(
2013
)
1
,
pp. 31-49
Persistent link: https://www.econbiz.de/10009722351
Saved in:
22
What is the value of luxury? : a cross-cultural consumer perspective
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, Christiane
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 1018-1034
Persistent link: https://www.econbiz.de/10009691188
Saved in:
23
Luxury consumption in the trade-off between genuine and counterfeit goods : what are the consumers' underlying motives and value-based drivers?
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 544-566
Persistent link: https://www.econbiz.de/10009568323
Saved in:
24
Adoption barriers and resistance to sustainable solutions in the automotive sector
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Pankalla, Lars
; …
- In:
Journal of business research : JBR
64
(
2011
)
11
,
pp. 1201-1206
Persistent link: https://www.econbiz.de/10009380532
Saved in:
25
Drivers and outcomes of brand heritage : consumers' perception of heritage brands in the automotive industry
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Journal of marketing theory and practice
19
(
2011
)
2
,
pp. 205-220
Persistent link: https://www.econbiz.de/10008989393
Saved in:
26
Online distribution of pharmaceuticals: investigating relations of consumers' value perception, online shopping attitudes and behaviour in an e-pharmacy context
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Pankalla, Lars
; …
- In:
Journal of customer behaviour
9
(
2010
)
2
,
pp. 175-199
Persistent link: https://www.econbiz.de/10003989259
Saved in:
27
Value-based segmentation of luxury consumption behavior
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Siebels, Astrid
- In:
Psychology & marketing
26
(
2009
)
7
,
pp. 625-651
Persistent link: https://www.econbiz.de/10003874129
Saved in:
28
An international perspective on luxury brand and country-of-origin effect
Aiello, Gaetano
;
Donvito, Raffaele
;
Godey, Bruno
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 323-337
Persistent link: https://www.econbiz.de/10003847251
Saved in:
29
How risky are brand licensing strategies in view of customer perceptions and reactions?
Wiedmann, Klaus-Peter
;
Ludewig, Dirk
- In:
Journal of general management
33
(
2007/08
)
3
,
pp. 31-52
Persistent link: https://www.econbiz.de/10003717472
Saved in:
30
Die Identifizierung von eMavens auf Internet-Musik-Sites : Ergebnisse einer empirischen Untersuchung zur Online-Mundwerbung
Walsh, Gianfranco
;
Wiedmann, Klaus-Peter
;
Frenzel, Tobias
; …
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
1
,
pp. 41-54
Persistent link: https://www.econbiz.de/10002571412
Saved in:
31
Reiseverkaufsfernsehen als neuer Distributionskanal im Tourismus : Analyse des Zuschauerverhaltens und Marketingimplikationen
Wiedmann, Klaus-Peter
;
Walsh, Gianfranco
;
Adam, David L.
; …
- In:
Marketing : ZFP ; journal of research and management
26
(
2004
)
2
,
pp. 109-119
Persistent link: https://www.econbiz.de/10002043744
Saved in:
32
Die Akzeptanz von Smartphones : eine empirische Analyse
Walsh, Gianfranco
;
Wiedmann, Klaus-Peter
;
Kilian, Thomas
; …
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
50
(
2004
)
4
,
pp. 385-410
Persistent link: https://www.econbiz.de/10002565982
Saved in:
33
Der Einfluss von Unternehmensreputation und Kundenzufriedenheit auf die Wechselbereitschaft : Ergebnisse einer empirischen Untersuchung am Beispiel eines Energieversorgers
Walsh, Gianfranco
;
Wiedmann, Klaus-Peter
;
Buxel, Holger
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
49
(
2003
)
4
,
pp. 407-423
Persistent link: https://www.econbiz.de/10001949530
Saved in:
34
Die Beobachtung in der Online-Marktforschung
Wiedmann, Klaus-Peter
;
Buxel, Holger
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
32
(
2003
)
9
,
pp. 528-534
Persistent link: https://www.econbiz.de/10001784093
Saved in:
35
Der Einfluss der Zufriedenheit auf die Wechselbereitschaft von privaten Gaskunden : empirische Analyse und Implikationen
Wiedmann, Klaus-Peter
;
Walsh, Gianfranco
- In:
Zeitschrift für Energiewirtschaft : ZfE
27
(
2003
)
3
,
pp. 225-233
Persistent link: https://www.econbiz.de/10001793050
Saved in:
36
E-commerce-relevante Verhaltensmuster als Herausforderung für das Marketing : dargestellt am Beispiel der Musikwirtschaft
Walsh, Gianfranco
;
Frenzel, Tobias
;
Wiedmann, Klaus-Peter
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
3
,
pp. 207-223
Persistent link: https://www.econbiz.de/10001696520
Saved in:
37
Konsumentenverwirrtheit: Konstrukt und marketingpolitische Implikationen
Wiedmann, Klaus-Peter
;
Walsh, Gianfranco
;
Klee, Alexander
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
2
,
pp. 83-99
Persistent link: https://www.econbiz.de/10001635676
Saved in:
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