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Search: subject_exact:"Consumer behaviour"
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Consumer behaviour
82,546
Konsumentenverhalten
79,416
Relationship marketing
8,908
Theorie
8,900
Theory
8,884
Beziehungsmarketing
8,868
Brand management
7,485
Markenführung
7,443
Brand image
6,659
Markenimage
6,617
Customer satisfaction
5,601
Online retailing
5,489
Online-Handel
5,486
Kundenzufriedenheit
5,438
Social Web
4,688
Social web
4,688
USA
4,600
Online-Marketing
4,446
Internet marketing
4,438
United States
4,433
Service quality
4,339
Dienstleistungsqualität
4,292
Brand
4,281
Markenartikel
4,262
Einzelhandel
4,113
Retail trade
4,085
Deutschland
3,789
Germany
3,651
Werbewirkung
3,591
Verbraucherverhalten
3,583
Advertising effects
3,568
Electronic Commerce
3,560
E-commerce
3,455
Experiment
3,334
Emotion
3,183
Advertising
2,997
Werbung
2,918
Private consumption
2,859
Privater Konsum
2,859
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2,740
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5,923
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4,920
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2,667
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2,386
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1,846
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1,106
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708
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522
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522
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311
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Han, Heesup
119
Belk, Russell W.
114
Mattila, Anna S.
105
Grunert, Klaus G.
101
Phau, Ian
101
Huber, Frank
89
Lusk, Jayson L.
85
Foxall, Gordon R.
82
Herrmann, Andreas
81
Bauer, Hans H.
80
Gierl, Heribert
79
Khare, Arpita
78
Wiedmann, Klaus-Peter
78
Sheth, Jagdish N.
77
Usman, Osly
76
Grewal, Dhruv
70
Nayga, Rodolfo M.
70
Dwivedi, Yogesh Kumar
68
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Bagozzi, Richard P.
67
Agarwal, Sumit
65
Laroche, Michel
65
Wansink, Brian
63
Stavins, Joanna
62
Bruwer, Johan
61
Paul, Justin
61
Jang, Soocheong
57
Verhoef, Peter C.
56
Walsh, Gianfranco
56
Janssen, Maarten C. W.
55
Ko, Eunju
55
Thøgersen, John
55
Pelsmacker, Patrick de
54
Rajagopal
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Hollebeek, Linda D.
52
Diamantopoulos, Adamantios
51
Rock, Bram de
51
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National Bureau of Economic Research
520
Springer Fachmedien Wiesbaden
127
OECD
47
American Marketing Association
36
Verlag Dr. Kovač
31
International Energy Agency
30
IGI Global
28
European Association of Agricultural Economists - EAAE
26
Institut für Demoskopie Allensbach
26
Information Resources Management Association
20
Books on Demand GmbH <Norderstedt>
19
Edward Elgar Publishing
19
Friedrich-Schiller-Universität Jena
16
Nordic Council of Ministers
16
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
16
INSEAD
14
Nomos Verlagsgesellschaft
12
Universität Mannheim
12
RWTH Aachen
11
Österreichisches Institut für Wirtschaftsforschung
11
Christian-Albrechts-Universität zu Kiel
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Deutscher Dialogmarketing Verband
9
Europäische Kommission / Gemeinsame Forschungsstelle
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Gesellschaft für Ökologische Kommunikation mbH
9
Haufe-Lexware GmbH & Co. KG
9
Axel-Springer-Verlag
8
Centro studi investimenti sociali
8
European University Institute / Department of Economics
8
Robert Schuman Centre for Advanced Studies
8
Springer International Publishing
8
Technische Universität Braunschweig
8
Center for Economic Research <Tilburg>
7
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7
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7
Fachgebiet für Marketing und management Nachwachsender Rohstoffe, Hochschule Weihenstephan-Triesdorf
7
Helmut-Schmidt-Universität
7
Institut for Marketing og Organisation, Aarhus Universitet
7
Organisation for Economic Co-operation and Development
7
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Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,931
International journal of consumer studies
765
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
517
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European Journal of Marketing
374
Journal of Consumer Marketing
365
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
SpringerLink / Bücher
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
321
Journal of travel and tourism marketing
320
Journal of marketing management : MM
307
Journal of retailing
303
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Journal of marketing communications
301
Tourism management : research, policies, practice
301
Cogent business & management
297
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Journal of marketing
290
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
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ECONIS (ZBW)
80,356
Other ZBW resources
2,949
USB Cologne (EcoSocSci)
1,129
RePEc
495
EconStor
108
BASE
82
ArchiDok
3
USB Cologne (business full texts)
1
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40,201
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40201
"Retweet for a chance to…" : an analysis of what triggers consumers to engage in seeded eWOM on Twitter
Soboleva, Alena
;
Burton, Suzan
;
Mallik, Girijasankar
; …
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1120-1148
Persistent link: https://www.econbiz.de/10011850317
Saved in:
40202
Quantitative and qualitative insights into consumers' sustainable purchasing behaviour : a segmentation approach based on motives and heuristic cues
Eberhart, Andrea K.
;
Naderer, Gabriele
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1149-1169
Persistent link: https://www.econbiz.de/10011850327
Saved in:
40203
"At the desire of several persons of quality and lovers of Musick" : pervasive and persuasive advertising for public commercial concerts in London 1672-1749
Harbor, Catherine
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1170-1203
Persistent link: https://www.econbiz.de/10011850329
Saved in:
40204
Would you forgive Kristen Stewart or Tiger Woods or maybe Lance Armstrong? : exploring consumers' forgiveness of celebrities' transgressions
Finsterwalder, Jörg
;
Yee, Thomas
;
Tombs, Alastair
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1204-1229
Persistent link: https://www.econbiz.de/10011850331
Saved in:
40205
When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.
;
O'Connor, Peter
;
Martin, Brett A. S.
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
Saved in:
40206
The dark side of consumer life in the age of virtual and mobile technology
Zolfagharian, Mohammadali
;
Yazdanparast, Atefeh
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1304-1335
Persistent link: https://www.econbiz.de/10011850386
Saved in:
40207
Don't feed the trolling : rethinking how online trolling is being defined and combated
Golf-Papez, Maja
;
Veer, Ekant
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1336-1354
Persistent link: https://www.econbiz.de/10011850400
Saved in:
40208
Deterring deviant consumer behaviour : when "it's wrong, don't do it" doesn't work
Dootson, Paula
;
Lings, Ian
;
Beatson, Amanda
;
Johnston, …
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1355-1383
Persistent link: https://www.econbiz.de/10011850416
Saved in:
40209
Research frontiers on the dark side of consumer behaviour : the case of materialism and compulsive buying
Moschis, George P.
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1384-1401
Persistent link: https://www.econbiz.de/10011850420
Saved in:
40210
Consumer intentions to falsify personal information online : unethical or justifiable?
Punj, Girish
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1402-1412
Persistent link: https://www.econbiz.de/10011850421
Saved in:
40211
There is no dark side of customer aggression : it's all dark
Yagil, Dana
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1413-1420
Persistent link: https://www.econbiz.de/10011850424
Saved in:
40212
The drowning-refugee effect : media salience and xenophobic attitudes
De Poli, Silvia
;
Jakobsson, Niklas
;
Schüller, Simone
- In:
Applied economics letters
24
(
2017
)
16
,
pp. 1167-1172
Persistent link: https://www.econbiz.de/10011852372
Saved in:
40213
A note on modelling household food waste behaviour
Lusk, Jayson L.
;
Ellison, Brenna
- In:
Applied economics letters
24
(
2017
)
16
,
pp. 1199-1202
Persistent link: https://www.econbiz.de/10011852387
Saved in:
40214
The impact of customer reviews and advertisement efforts on the performance of experience goods in electronic markets
Frick, Bernd
;
Kaimann, Daniel
- In:
Applied economics letters
24
(
2017
)
17
,
pp. 1237-1240
Persistent link: https://www.econbiz.de/10011852434
Saved in:
40215
Modelling movie attendance with seasonality : evidence from China
Zhang, Xu
;
Hou, Guang Ming
;
Dong, Weijia
- In:
Applied economics letters
24
(
2017
)
19
,
pp. 1351-1357
Persistent link: https://www.econbiz.de/10011852589
Saved in:
40216
Modifier words in the financial press and investor expectations
Bosman, Ronald
;
Kräussl, Roman
;
Mirgorodskaya, Elizaveta
- In:
Journal of economic behavior & organization : JEBO
138
(
2017
),
pp. 85-98
Persistent link: https://www.econbiz.de/10011852786
Saved in:
40217
Hedonic and utilitarian use of user-generated content on online shopping websites
Hazari, Sunil
;
Bergiel, Blaise
;
Sethna, Beheruz N.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 572-591
Persistent link: https://www.econbiz.de/10011852894
Saved in:
40218
Psychological ownership as a crisis management advertising appeal : antecedents, outcomes, and moderators
Hartley, Phillip
;
Sun, Jie
;
Raggio, Randle D.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 632-646
Persistent link: https://www.econbiz.de/10011852905
Saved in:
40219
Social responsibility in the food sector : consumer approach
Šimanskienė, Ligita
;
Župerkienė, Erika
;
Župerka, …
- In:
International journal of globalisation and small …
9
(
2017
)
2/3
,
pp. 168-184
Persistent link: https://www.econbiz.de/10011853020
Saved in:
40220
Does online perceived risk depend on culture? : individualistic versus collectivistic culture
Zheng, Lili
- In:
Journal of decision systems
26
(
2017
)
3
,
pp. 256-274
Persistent link: https://www.econbiz.de/10011853446
Saved in:
40221
Casting light on energy efficiency : evidence on consumer inattention and imperfect information
Rodemeier, Matthias
;
Löschel, Andreas
;
Kube, Roland
- In:
Applied economics letters
24
(
2017
)
21
,
pp. 1575-1587
Persistent link: https://www.econbiz.de/10011853489
Saved in:
40222
Risk, privacy and security concerns in digital retail
Marriott, Hannah R.
;
Williams, Michael D.
;
Dwivedi, …
- In:
The marketing review
17
(
2017
)
3
,
pp. 337-365
Persistent link: https://www.econbiz.de/10011853834
Saved in:
40223
Linking and anticipating impulse buying in services : a review
Kalita, Kalyani
;
Sarma, Mrinmoy K.
- In:
The marketing review
17
(
2017
)
3
,
pp. 385-406
Persistent link: https://www.econbiz.de/10011853847
Saved in:
40224
The effects of multi-channel assortment integration on customer confusion
Bertrandie, Laura
;
Zielke, Stephan
- In:
The international review of retail, distribution and …
27
(
2017
)
5
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011853896
Saved in:
40225
The impact of consumer local engagement on local store patronage and customer satisfaction
Skippari, Mika
;
Nyrhinen, Jussi
;
Karjaluoto, Heikki
- In:
The international review of retail, distribution and …
27
(
2017
)
5
,
pp. 485-501
Persistent link: https://www.econbiz.de/10011853922
Saved in:
40226
Hear what I appreciate : activation of consumption motives for healthier food choices across different value segments
Sihvonen, Jenniina
;
Luomala, Harri T.
- In:
The international review of retail, distribution and …
27
(
2017
)
5
,
pp. 502-514
Persistent link: https://www.econbiz.de/10011853924
Saved in:
40227
Parental style and television socialization of children and adolescents : a perceptual study in the Indian context
Kushwaha, Tarun
- In:
South Asian journal of management : SAJM
24
(
2017
)
3
,
pp. 88-105
Persistent link: https://www.econbiz.de/10011853985
Saved in:
40228
Service quality management in retail banking with reference to satisfaction and switching intentions of the customers
Goplani, Rashi
- In:
The IUP journal of marketing management : IJMM
16
(
2017
)
4
,
pp. 7-19
Persistent link: https://www.econbiz.de/10011854034
Saved in:
40229
Determinants of brand equity from the consumer's perspective : a literature review
Brahmbhatt, Dhruv
;
Shah, Juhi
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
4
,
pp. 33-46
Persistent link: https://www.econbiz.de/10011854090
Saved in:
40230
Growth of Patanjali brand from local to global market : a study
Masheswari, Namrata
;
Sharma, R. P.
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
4
,
pp. 59-67
Persistent link: https://www.econbiz.de/10011854105
Saved in:
40231
Determinants of Pinterest affinity for marketers using antecedents of user-platform fit, design, technology, and media content
Hazari, Sunil
;
Sethna, Beheruz N.
;
Brown, Cheryl O.
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
3
,
pp. 230-251
Persistent link: https://www.econbiz.de/10011854165
Saved in:
40232
Constructing bundled offers for airline customer
Madireddy, Manini
;
Sundararajan, Ramasubramanian
; …
- In:
Journal of revenue and pricing management
16
(
2017
)
6
,
pp. 532-552
Persistent link: https://www.econbiz.de/10011854170
Saved in:
40233
Consumers' adoption of wearable technologies : literature review, synthesis, and future research agenda
Kalantari, Mahdokht
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
3
,
pp. 274-307
Persistent link: https://www.econbiz.de/10011854171
Saved in:
40234
Exploring the drivers of customer engagement behaviours in social network brand communities : towards a customer-learning model
Chiang, Chang-Tang
;
Wei, Chiou-Fong
;
Parker, Kevin R.
; …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1443-1464
Persistent link: https://www.econbiz.de/10011854279
Saved in:
40235
Privacy concerns on social networking sites : a longitudinal study
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1465-1489
Persistent link: https://www.econbiz.de/10011854283
Saved in:
40236
The process of de-iconisation of an iconic brand : a genealogical approach
Testa, Pierpaolo
;
Cova, Bernard
;
Cantone, Luigi
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1490-1521
Persistent link: https://www.econbiz.de/10011854309
Saved in:
40237
What the subsistence marketplaces stream is really about : beginning with micro-level understanding and being bottom-up
Viswanathan, Madhu
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1570-1584
Persistent link: https://www.econbiz.de/10011854359
Saved in:
40238
Predictive and explanatory modeling regarding adoption of mobile payment systems
Liébana-Cabanillas, Francisco
;
Lara-Rubio, Juan
- In:
Technological forecasting & social change : an …
120
(
2017
),
pp. 32-40
Persistent link: https://www.econbiz.de/10011886440
Saved in:
40239
Consumer resistance to innovations : essays on antecedents, manifestations and ways of overcoming it
Hietschold, Nadine
-
2017
Persistent link: https://www.econbiz.de/10011886542
Saved in:
40240
The impact of advertising media strategy on consumer buying behaviour with special reference to FMCG products
Kaushik, Tanuja
;
Baliyan, Rashi
- In:
GITAM journal of management : a quarterly publication …
15
(
2017
)
4
,
pp. 128-143
Persistent link: https://www.econbiz.de/10011886855
Saved in:
40241
A study of consumer preference for popular Patanjali products : in reference to indore city
Katiyal, Deepa
- In:
GITAM journal of management : a quarterly publication …
15
(
2017
)
4
,
pp. 144-152
Persistent link: https://www.econbiz.de/10011886857
Saved in:
40242
Essays on discrete choice and Bayesian modeling in marketing
Kosyakova, Tetyana
-
2017
Persistent link: https://www.econbiz.de/10011886897
Saved in:
40243
Inspirational appeals are more effective : the influence of strength emotions on persuasion and donation
Liang, Jianping
;
Chen, Zengxiang
;
Lei, Jing
- In:
Rutgers business review
2
(
2017
)
2
,
pp. 212-216
Persistent link: https://www.econbiz.de/10011886995
Saved in:
40244
Why luxury brand managers should pay attention to social class : not all counterfeit users are equal
Amaral, Nelson Borges
;
Loken, Barbara
- In:
Rutgers business review
2
(
2017
)
3
,
pp. 350-356
Persistent link: https://www.econbiz.de/10011887088
Saved in:
40245
Ordered consumer search
Armstrong, Mark
- In:
Journal of the European Economic Association
15
(
2017
)
5
,
pp. 989-1024
Persistent link: https://www.econbiz.de/10011887978
Saved in:
40246
A demographic study of online buying behavior among college students in Mumbai, India
Jadhav, Vilasini
;
Khanna, Monica
- In:
South Asian journal of management : SAJM
24
(
2017
)
4
,
pp. 11-34
Persistent link: https://www.econbiz.de/10011888092
Saved in:
40247
The impact of emotional intelligence on customer satisfaction and repeat buying behavior among young consumers : an assessment of the moderating role of dental health consciousness
Bhalerao, Hemangi
;
Sharma, Kiran
- In:
South Asian journal of management : SAJM
24
(
2017
)
4
,
pp. 88-108
Persistent link: https://www.econbiz.de/10011888104
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Value marketing strategy for after sales service of select white goods using the value gap model : an assessment of consumers in Delhi and Mumbai, India
Rao, Mohan B.
;
Sivakumar, S. N. V.
- In:
South Asian journal of management : SAJM
24
(
2017
)
4
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011888107
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Consumption of material and experiential goods, social comparison and subjective well-being in cosmopolitan Bangkok
Prapaipanich, Nattaya
;
Herberholz, Chantal
- In:
Southeast Asian journal of economics
5
(
2017
)
2
,
pp. 1-26
Persistent link: https://www.econbiz.de/10011888232
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40250
Does the brand affect the quality perception of news articles? : an experimental study on news media brands in Switzerland
Krebs, Isabelle
- In:
Journal of media business studies
14
(
2017
)
4
,
pp. 235-256
Persistent link: https://www.econbiz.de/10011888991
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