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~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Marktforschung"
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Marktforschung
Consumer behaviour
162
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162
Brand management
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22
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Marketing : ZFP ; journal of research and management
Journal of marketing research : JMR
63
Journal of business research : JBR
32
Qualitative market research : an international journal
28
International journal of market research : JMRS ; the journal of the Market Research Society
19
Journal of marketing management : MM
19
Marketing letters : a journal of research in marketing
16
Gabler Edition Wissenschaft
15
Journal of retailing and consumer services
15
International journal of market research
14
SpringerLink / Bücher
14
International journal of wine business research : IJWBR
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Journal of consumer behaviour : an international research review
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Jahrbuch der Absatz- und Verbrauchsforschung
11
Journal of the Academy of Marketing Science
11
Psychology & marketing
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Consumer goods Europe
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
The marketing review
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International journal of consumer studies
9
Journal of economic psychology : research in economic psychology and behavioral economics
9
Marketing theory
8
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
8
European journal of marketing : EJM
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
7
Schriften zum Marketing
7
The journal of brand management : an international journal
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Amfiteatru economic : an economic and business research periodical
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European journal of operational research : EJOR
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Europäische Hochschulschriften / 5
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Journal of fashion marketing and management
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The international review of retail, distribution and consumer research
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Cogent business & management
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Discussion paper / Tinbergen Institute
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European journal of marketing
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Handbook of consumer psychology
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Handbuch der Marktforschung
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ECONIS (ZBW)
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1
Latent class conjoint choice models : a guide for model selection, estimation, validation, and interpretation of results
Paetz, Friederike
;
Hein, Maren
;
Kurz, Peter
;
Steiner, …
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
4
,
pp. 3-20
Persistent link: https://www.econbiz.de/10012149198
Saved in:
2
A user's guide to the galaxy of conjoint analysis and compositional preference measurement
Steiner, Michael
;
Meißner, Martin
- In:
Marketing : ZFP ; journal of research and management
40
(
2018
)
2
,
pp. 3-25
Persistent link: https://www.econbiz.de/10011873924
Saved in:
3
Linking multi-category purchases to latent activities of shoppers : analysing market baskets by topic models
Hruschka, Harald
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
4
,
pp. 267-273
Persistent link: https://www.econbiz.de/10010438083
Saved in:
4
The importance of assortment, pricing, and retail site location for competition in food retailing : results from marketing research
Toporowski, Waldemar
;
Lademann, Rainer
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 131-140
Persistent link: https://www.econbiz.de/10010385219
Saved in:
5
Ein empirischer Vergleich der Prozessaufzeichungsmethoden : Mouselab und Eyetracking bei Präferenzmessungen mittels Choice-based Conjoint Analyse
Meißner, Martin
;
Decker, Reinhold
;
Pfeiffer, Jella
- In:
Marketing : ZFP ; journal of research and management
32
(
2010
)
3
,
pp. 135-145
Persistent link: https://www.econbiz.de/10008649963
Saved in:
6
Empirische Untersuchung zur Messung der Preiswahrnehmung mittels Pricesensitivity-Meter
Müller, Holger
- In:
Marketing : ZFP ; journal of research and management
31
(
2009
)
3
,
pp. 171-181
Persistent link: https://www.econbiz.de/10003875530
Saved in:
7
Transaktionskosten als Einflussfaktoren auf die Einkaufsstättenwahl von Konsumenten
Klein, Andreas
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
3
,
pp. 147-160
Persistent link: https://www.econbiz.de/10003743091
Saved in:
8
Der Kaufentscheidungsstil von Konsumenten als Grundlage der Marktsegmentierung
Walsh, Gianfranco
;
Hennig-Thurau, Thorsten
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
4
,
pp. 223-235
Persistent link: https://www.econbiz.de/10001655213
Saved in:
9
Konsumentenverwirrtheit: Konstrukt und marketingpolitische Implikationen
Wiedmann, Klaus-Peter
;
Walsh, Gianfranco
;
Klee, Alexander
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
2
,
pp. 83-99
Persistent link: https://www.econbiz.de/10001635676
Saved in:
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