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person:"Lee, Michael S. W."
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8
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Lee, Michael S. W.
Hoffmann, Stefan
14
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9
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8
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1
COVID-19 vaccines and anti-consumption : understanding anti-vaxxers hesitancy
Chaney, Damien
;
Lee, Michael S. W.
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 741-754
Persistent link: https://www.econbiz.de/10013165432
Saved in:
2
Anti-consumption : exploring the opposition to consumer culture
Cherrier, Hélène
(
ed.
);
Lee, Michael S. W.
(
ed.
)
-
2023
Persistent link: https://www.econbiz.de/10014022587
Saved in:
3
Why do consumers subvert brands? : investigating the influence of subjective well-being on brand avoidance
Kuanr, Abhisek
;
Pradhan, Debasis
;
Lyngdoh, Teidorlang
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 612-633
Persistent link: https://www.econbiz.de/10012817143
Saved in:
4
Anti-consumption as the study of reasons against
Chatzidakis, Andreas
;
Lee, Michael S. W.
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
3
,
pp. 190-203
Persistent link: https://www.econbiz.de/10010126287
Saved in:
5
Taking a bite out of Apple : jailbreaking and the confluence of brand loyalty, consumer resistance and the co-creation of value
Lee, Michael S. W.
;
Soon, Ian
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 351-364
Persistent link: https://www.econbiz.de/10011777356
Saved in:
6
Journal of Macromarketing special issue : anti-consumption research and society
Lee, Michael S. W.
;
Cherrier, Hélène
;
Belk, Russell W.
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
3
,
pp. 187-189
Persistent link: https://www.econbiz.de/10010126293
Saved in:
7
Against medical advice : the anti-consumption of vaccines
Lee, Michael S. W.
;
Males, Mike A.
- In:
The journal of consumer marketing
28
(
2011
)
7
,
pp. 484-490
Persistent link: https://www.econbiz.de/10009407519
Saved in:
8
Anti-consumption and brand avoidance
Lee, Michael S. W.
;
Motion, Judith
;
Conroy, Denise
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 169-180
Persistent link: https://www.econbiz.de/10003810538
Saved in:
9
Special issue : Anti-consumption
Lee, Michael S. W.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003810577
Saved in:
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