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~isPartOf:"Leitfaden Online-Marketing ; [Bd. 1]"
~isPartOf:"Information systems research : ISR"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Leitfaden Online-Marketing ; [Bd. 1]
Information systems research : ISR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Brand Content : die Marke als Medienereignis
18
Arbeitsbericht des Instituts für Wirtschaftsinformatik und Neue Medien
11
HMD : Praxis der Wirtschaftsinformatik
10
SpringerLink / Bücher
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Arbeitsbericht
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Springer eBook Collection
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Institut für Wirtschaftsinformatik und Neue Medien - Working Papers
6
Information systems and e-business management : ISeB
5
Journal of management information systems : JMIS
5
Wirtschaftsinformatik & Management : Zeitschrift für Business-IT
5
Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration
5
essentials
5
mitp Business
5
Erlanger Beiträge zur Medienwirtschaft
4
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; [conference proceedings ; as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
4
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; conference proceedings ; [as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
4
JMM : the international journal on media management
4
Journal of media business studies
4
Springer eBooks / Business and Economics
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Working Paper
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Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Information systems management
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Institut für Informationswirtschaft und -management - Publikationen
3
International journal of business information systems : IJBIS
3
International journal of internet marketing and advertising : IJIMA
3
International journal of product development : IJPD
3
Quick Guide
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Springer-Lehrbuch
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Advances in information systems and management science
2
Advances in logistics, operations, and management science (ALOMS) book series
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Bochumer Beiträge zur Unternehmensführung
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ECONIS (ZBW)
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1
Using user- and marketer-generated content for box office revenue prediction : differences between microblogging and third-party platforms
Song, Tingting
;
Huang, Jinghua
;
Tan, Yong
;
Yu, Yifan
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 191-203
Persistent link: https://www.econbiz.de/10012038218
Saved in:
2
Identifying customer needs from user-generated content
Timoshenko, Artem
;
Hauser, John R.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011999542
Saved in:
3
Leveraging user-generated content for product promotion : the effects of firm-highlighted reviews
Yi, Cheng
;
Jiang, Zhenhui
;
Li, Xiuping
;
Lu, Xianghua
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 711-725
Persistent link: https://www.econbiz.de/10012118878
Saved in:
4
The IQ of the crowd : understanding and improving information quality in structured user-generated content
Lukyanenko, Roman
;
Parsons, Jeffrey
;
Wiersma, Yolanda F.
- In:
Information systems research : ISR
25
(
2014
)
4
,
pp. 669-689
Persistent link: https://www.econbiz.de/10010474927
Saved in:
5
Designing ranking systems for hotels on travel search engines by mining user-generated and crowdsourced content
Ghose, Anindya
;
Ipeirotis, Panagiotis G.
;
Li, Beibei
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 493-520
Persistent link: https://www.econbiz.de/10009562944
Saved in:
6
Content contributor management and network effects in a UGC environment
Zhang, Kaifu
;
Evgeniou, Theodoros
;
Padmanabhan, V. T.
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 433-447
Persistent link: https://www.econbiz.de/10009562952
Saved in:
7
Evaluating promotional activities in an online two-sided market of user-generated content
Albuquerque, Paulo
;
Pavlidis, Polykarpos
;
Chatow, Udi
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 406-432
Persistent link: https://www.econbiz.de/10009562955
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8
Network characteristics and the value of collaborative user-generated content
Ransbotham, Sam
;
Kane, Gerald C.
;
Lurie, Nicholas H.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 387-405
Persistent link: https://www.econbiz.de/10009562967
Saved in:
9
Content-Syndication mittels RSS
Rensmann, Jörg
-
2007
Persistent link: https://www.econbiz.de/10003551821
Saved in:
10
Worauf kommt es bei der CMS-Auswahl an?
Kampffmeyer, Ulrich
-
2007
Persistent link: https://www.econbiz.de/10003551827
Saved in:
11
Suchmaschinen : die Businesslotsen im Internet
Petersen, Christian
-
2007
Persistent link: https://www.econbiz.de/10003551850
Saved in:
12
Interne Kommunikation
Röll, Martin
-
2007
Persistent link: https://www.econbiz.de/10003552005
Saved in:
13
Social Commerce
Nitsche, Martin
-
2007
Persistent link: https://www.econbiz.de/10003552019
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