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isPartOf:"Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen"
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Public relations
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Corporate reputation
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Interne Kommunikation
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Reputation
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Strategic management
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
Journal of business strategy
Corporate communications : an international journal
192
Journal of communication management : an international journal
143
SpringerLink / Bücher
88
Journal of business ethics : JOBE
87
Journal of business research : JBR
77
The accounting review : a publication of the American Accounting Association
59
Public Relations : ein Handbuch
52
Journal of accounting & economics
44
Corporate reputation review : an international journal
43
Corporate social responsibility and environmental management
43
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
41
Handbuch Unternehmenskommunikation
40
International journal of business communication : IJBC ; a publication of the Association of Business Communication
38
The global public relations handbook : theory, research, and practice
38
Journal of communication management
36
Journal of promotion management : JPM
33
Routledge new directions in public relations and communication research
33
Journal of marketing communications
32
Exploring public relations
30
Research
30
Management communication quarterly : an international journal
29
Europäische Hochschulschriften / 5
28
Journal of accounting and public policy
28
Business strategy and the environment
27
Springer eBook Collection
25
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
25
International journal of business communication : IJBC : a publication of the Association for Business Communication
24
Accounting, auditing & accountability journal
23
New media and public relations
23
Organisationskommunikation
23
PR-Praxis
23
The handbook of crisis communication
23
Accounting forum : advancing the interdisciplinary and global connection of accounting research
22
European journal of marketing : EJM
20
Nonprofit-PR
20
Public Relations
20
Journal of public relations research : a quarterly publication of the Public Relations Division of the Association for Education in Journalism and Mass Communication
19
Business horizons
18
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1
Managing brand identity strategy : how professional football wins the game
Blumrodt, Jens
;
Huang-Horowitz, Nell C.
- In:
Journal of business strategy
38
(
2017
)
6
,
pp. 31-37
Persistent link: https://www.econbiz.de/10011757467
Saved in:
2
Stakeholder dialogue : strategic tool or wasted words?
Guibert, Laetitia
;
Roloff, Julia
- In:
Journal of business strategy
38
(
2017
)
5
,
pp. 3-11
Persistent link: https://www.econbiz.de/10011814462
Saved in:
3
Reputation on the line : the Starbucks cases
Hutt, Roger W.
- In:
Journal of business strategy
37
(
2016
)
1
,
pp. 19-26
Persistent link: https://www.econbiz.de/10011518284
Saved in:
4
Middle market companies : reaching stakeholders through strategic communication
Hutt, Roger W.
- In:
Journal of business strategy
36
(
2015
)
5
,
pp. 25-33
Persistent link: https://www.econbiz.de/10011504049
Saved in:
5
The Tour de France : corporate sponsorships and doping accusations
Blumrodt, Jens
;
Kitchen, Philip J.
- In:
Journal of business strategy
36
(
2015
)
2
,
pp. 41-48
Persistent link: https://www.econbiz.de/10011309569
Saved in:
6
The CEO branding mix
Fetscherin, Marc
- In:
Journal of business strategy
36
(
2015
)
6
,
pp. 22-28
Persistent link: https://www.econbiz.de/10011594972
Saved in:
7
The new face of corporate patriotism : does being "local" matter to stakeholders?
Puncheva-Michelotti, Petya
;
Michelotti, Marco
- In:
Journal of business strategy
35
(
2014
)
4
,
pp. 3-10
Persistent link: https://www.econbiz.de/10010417452
Saved in:
8
Paying attention and getting attentio : two sides of the communication coin
Martin, Dick
- In:
Journal of business strategy
35
(
2014
)
1
,
pp. 56-58
Persistent link: https://www.econbiz.de/10010245957
Saved in:
9
Taming the amygdala : new tools for crisis management
Hirsch, Peter B.
- In:
Journal of business strategy
35
(
2014
)
1
,
pp. 52-55
Persistent link: https://www.econbiz.de/10010245958
Saved in:
10
Never apologize and never explain
Hirsch, Peter B.
- In:
Journal of business strategy
35
(
2014
)
2
,
pp. 49-52
Persistent link: https://www.econbiz.de/10010385659
Saved in:
11
The value of thinking inside out
Martin, Dick
- In:
Journal of business strategy
35
(
2014
)
2
,
pp. 46-48
Persistent link: https://www.econbiz.de/10010385660
Saved in:
12
A third dimension to understanding voluntary disclosures
Prince, John Ben
;
Dwivedi, Neeraj
- In:
Journal of business strategy
34
(
2013
)
4
,
pp. 48-54
Persistent link: https://www.econbiz.de/10009790124
Saved in:
13
Put it in writing : business strategy in brief
Martin, Dick
- In:
Journal of business strategy
34
(
2013
)
6
,
pp. 40-41
Persistent link: https://www.econbiz.de/10010231594
Saved in:
14
Corporations and social responsibility : NGOs in the ascendancy
Burgos Cáceres, Sigfrido
- In:
Journal of business strategy
34
(
2013
)
1
,
pp. 21-29
Persistent link: https://www.econbiz.de/10009718469
Saved in:
15
Corporate Facebook pages : when "fans" attack
Champoux, Valerie
;
Durgee, Julia
;
McGlynn, Lauren
- In:
Journal of business strategy
33
(
2012
)
2
,
pp. 22-30
Persistent link: https://www.econbiz.de/10009537297
Saved in:
16
Media analysis : what is it worth?
Dowling, Grahame R.
;
Weeks, Warren
- In:
Journal of business strategy
32
(
2011
)
1
,
pp. 26-33
Persistent link: https://www.econbiz.de/10008857558
Saved in:
17
The power of vision : statements that resonate
Kantabutra, Sooksan
;
Avery, Gayle C.
- In:
Journal of business strategy
31
(
2010
)
1
,
pp. 37-45
Persistent link: https://www.econbiz.de/10003940142
Saved in:
18
Herausforderungen und Ansätze eines systematischen Kommunikationsmanagements
Bruhn, Manfred
;
Esch, Franz-Rudolf
;
Langner, Tobias
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 3-19)
.
2009
Persistent link: https://www.econbiz.de/10003765973
Saved in:
19
Blogs and the corporation : managing the risk, reaping the benefits
Cox, Joshua L.
;
Martinez, Eric R.
;
Quinlan, Kevin B.
- In:
Journal of business strategy
29
(
2008
)
3
,
pp. 4-12
Persistent link: https://www.econbiz.de/10003772784
Saved in:
20
Das Kommunikationspolitische Instrumentarium
Bruhn, Manfred
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 23-43)
.
2009
Persistent link: https://www.econbiz.de/10003765974
Saved in:
21
Mediawerbung
Bruhn, Manfred
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 45-66)
.
2009
Persistent link: https://www.econbiz.de/10003765977
Saved in:
22
Durchbrechen des Gewohnten durch Below-the-line-Kommunikation
Esch, Franz-Rudolf
;
Krieger, Kai Harald
;
Strödter, Kristina
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 85-106)
.
2009
Persistent link: https://www.econbiz.de/10003765980
Saved in:
23
Internetkommunikation
Esch, Franz-Rudolf
;
Langner, Tobias
;
Ullrich, Sebastian
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 127-156)
.
2009
Persistent link: https://www.econbiz.de/10003765999
Saved in:
24
Eventmarketing
Zanger, Cornelia
;
Drengner, Jan
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 195-213)
.
2009
Persistent link: https://www.econbiz.de/10003766048
Saved in:
25
Messen und Ausstellungen
Kirchgeorg, Manfred
;
Springer, Christiane
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 215-230)
.
2009
Persistent link: https://www.econbiz.de/10003766049
Saved in:
26
Word-of-Mouth Kommunikation
Radić, Dubravko
;
Posselt, Thorsten
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 249-266)
.
2009
Persistent link: https://www.econbiz.de/10003766060
Saved in:
27
Corporate Identity und Corporate Design
Wiedmann, Klaus-Peter
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 337-355)
.
2009
Persistent link: https://www.econbiz.de/10003766072
Saved in:
28
Ableitung von Kommunikationszielen
Steffenhagen, Hartwig
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 359-377)
.
2009
Persistent link: https://www.econbiz.de/10003766073
Saved in:
29
Markenidentität als Basis für die Gestaltung der internen und externen Kommunikation
Escher, Franz-Rudolf
;
Fischer, Alexander
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 379-396)
.
2009
Persistent link: https://www.econbiz.de/10003766075
Saved in:
30
Entwicklung von Kommunikationsstrategien
Esch, Franz-Rudolf
;
Winter, Kai
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 413-433)
.
2009
Persistent link: https://www.econbiz.de/10003766086
Saved in:
31
Planung einer integrierten Kommunikation
Bruhn, Manfred
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 435-457)
.
2009
Persistent link: https://www.econbiz.de/10003766089
Saved in:
32
Umsetzung der integrierten Kommunikation
Esch, Franz-Rudolf
;
Brunner, Christian Boris
;
Ullrich, …
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 459-483)
.
2009
Persistent link: https://www.econbiz.de/10003766093
Saved in:
33
Kommunikationspolitik im Relationship Marketing
Bruhn, Manfred
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 485-510)
.
2009
Persistent link: https://www.econbiz.de/10003766111
Saved in:
34
Sozialtechniken zur Beeinflussung durch Kommunikation
Esch, Hans-Rudolf
;
Honal, Andrea
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 513-536)
.
2009
Persistent link: https://www.econbiz.de/10003766113
Saved in:
35
Aufbau von Erlebniswelten durch Kommunikation
Diehl, Sandra
;
Terlutter, Ralf
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 591-611)
.
2009
Persistent link: https://www.econbiz.de/10003766129
Saved in:
36
Kommunikation im internationalen Kontext
Berndt, Ralph
;
Sander, Matthias
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 669-695)
.
2009
Persistent link: https://www.econbiz.de/10003766151
Saved in:
37
Unternehmenskultur als Voraussetzung erfolgreicher Kommunikation
Stein, Volker
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 1217-1240)
.
2009
Persistent link: https://www.econbiz.de/10003766279
Saved in:
38
Google in China: government censorship and corporate reputation
O'Rourke, James S.
;
Harris, Brynn
;
Ogilvy, Allison
- In:
Journal of business strategy
28
(
2007
)
3
,
pp. 12-22
Persistent link: https://www.econbiz.de/10003487023
Saved in:
39
Tradition and innovation: the China business communication study
Goodman, Michael B.
;
Wang, Jay
- In:
Journal of business strategy
28
(
2007
)
3
,
pp. 34-41
Persistent link: https://www.econbiz.de/10003487034
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