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~isPartOf:"The journal of brand management : an international journal"
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Search: subject_exact:"Country-of-origin effect"
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Designation of origin
15
Herkunftsbezeichnung
15
Brand management
10
Consumer behaviour
10
Konsumentenverhalten
10
Markenführung
10
Brand image
9
Markenimage
9
Brand
6
China
5
Markenartikel
5
Rules of origin
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Ursprungsregeln
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3
Industrie
2
Luxury goods
2
Luxusgüter
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Manufacturing industries
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USA
2
United States
2
country of origin
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"Made in ..."
1
1990-2009
1
Bekleidung
1
Beverage industry
1
Brand Mianzi
1
Brand architecture
1
Brand equity
1
Brand love
1
Brand popularity
1
Brand switching intention
1
Branding strategy
1
Chinese culture
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City marketing
1
Clothing
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Comparison
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Competitive strategy
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Corporate reputation
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Country image
1
Country image usage
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Lin, Zhibin
2
Paswan, Audhesh
2
Sun, Qin
2
Abdelwahab, Dalia
1
Agnoli, Lara
1
Aichner, Thomas
1
Begalli, Diego
1
Borini, Felipe Mendes
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Capitello, Roberta
1
Chatzopoulou, Elena
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Chen, Annie Huiling
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Crescitelli, Edson
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D'Antone, Simona
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Felix, Reto
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Filieri, Raffaele
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Gertner, David
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Giraldi, Janaina de Moura Engracia
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Guido, Gianluigi
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He, Xinming
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Jiménez, Nadia
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Johnson, Zachary S.
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Lee, Sangwon
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Maclennan, Maria Laura Ferranty
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Minor, Michael
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Peluso, Alessandro M.
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Peng, Norman
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Polo, Edison Fernandes
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Ryan, Jason
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San-Martín, Sonia
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Siew, Shir-Way
1
Spielmann, Nathalie
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Suter, Mariana Bassi
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Tian, Yichao
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The journal of brand management : an international journal
International marketing review
53
Journal of international consumer marketing
48
Journal of travel and tourism marketing
46
Journal of business research : JBR
44
Tourism management : research, policies, practice
43
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
39
Asia Pacific journal of marketing and logistics
31
Journal of global marketing
31
Journal of world trade : law, economic policy, public policy
27
Journal of retailing and consumer services
26
International business review : the official journal of the European International Business Academy
24
Food policy : economics planning and politics of food and agriculture
22
The journal of consumer marketing
22
Tourism analysis : an interdisciplinary tourism & hospitality journal
22
Journal of international marketing
19
The journal of product & brand management
18
Tourism management perspectives : TMP
17
Journal of food products marketing
16
Journal of vacation marketing : an international journal
16
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
15
Marketing intelligence & planning
14
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
13
Journal of hospitality marketing & management
13
The Estey Centre journal of international law and trade policy
13
Discussion paper series / Philippine Institute for Development Studies
12
Journal of vacation marketing
12
American journal of agricultural economics
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
11
Journal of international food & agribusiness marketing : JIFAM
11
The world economy : the leading journal on international economic relations
11
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
11
Canadian journal of agricultural economics : CJAE
10
Discussion paper / Centre for Economic Policy Research
10
European journal of marketing : EJM
10
European review of agricultural economics : ERAE
10
International journal of wine business research : IJWBR
10
Journal of agricultural & food industrial organization
10
RIETI discussion paper series
10
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ECONIS (ZBW)
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1
Does regional bias matter? : examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage...
Abdelwahab, Dalia
;
San-Martín, Sonia
;
Jiménez, Nadia
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 111-126
Persistent link: https://www.econbiz.de/10013170531
Saved in:
2
A cultural approach to brand equity : the role of brand mianzi and brand popularity in China
Filieri, Raffaele
;
Lin, Zhibin
;
D'Antone, Simona
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 376-394
Persistent link: https://www.econbiz.de/10012060139
Saved in:
3
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
Saved in:
4
In search of tools for the use of country image (CI) in the brand
Suter, Mariana Bassi
;
Giraldi, Janaina de Moura Engracia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011891234
Saved in:
5
Country-of-origin fit : when does a discrepancy between brand origin and country of manufacture reduce consumers' product evaluations?
Johnson, Zachary S.
;
Tian, Yichao
;
Lee, Sangwon
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 403-418
Persistent link: https://www.econbiz.de/10011606877
Saved in:
6
The images of foreign versus domestic retailer brands in China : a model of corporate brand image and store image
Lin, Zhibin
;
He, Xinming
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011350030
Saved in:
7
Brand equity for origin-bounded brands
Spielmann, Nathalie
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 189-201
Persistent link: https://www.econbiz.de/10010347469
Saved in:
8
Geographical brand and country-of-origin effects in the Chinese wine import market
Agnoli, Lara
;
Capitello, Roberta
;
Begalli, Diego
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 541-558
Persistent link: https://www.econbiz.de/10010462633
Saved in:
9
Country-of-origin marketing : a list of typical strategies with examples
Aichner, Thomas
- In:
The journal of brand management : an international journal
21
(
2014
)
1
,
pp. 81-93
Persistent link: https://www.econbiz.de/10010234567
Saved in:
10
Country branding through Olympic Games
Sun, Qin
;
Paswan, Audhesh
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 641-654
Persistent link: https://www.econbiz.de/10009576049
Saved in:
11
Effects of geographical university names on users' perceptions
Peluso, Alessandro M.
;
Guido, Gianluigi
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 344-357
Persistent link: https://www.econbiz.de/10009428106
Saved in:
12
Consumer perspectives of cultural branding : the case of Burberry in Taiwan
Peng, Norman
;
Chen, Annie Huiling
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 318-330
Persistent link: https://www.econbiz.de/10009428108
Saved in:
13
Country branding using product quality
Sun, Qin
;
Paswan, Audhesh
- In:
The journal of brand management : an international journal
19
(
2011/12
)
2
,
pp. 143-157
Persistent link: https://www.econbiz.de/10009380879
Saved in:
14
A (tentative) meta-analysis of the "place marketing" and "place branding" literature
Gertner, David
- In:
The journal of brand management : an international journal
19
(
2011/12
)
2
,
pp. 112-131
Persistent link: https://www.econbiz.de/10009380885
Saved in:
15
The Finnish country-of-origin effect : the quest to create a distinctive identity in a crowded and competitive international marketplace
Ryan, Jason
- In:
The journal of brand management : an international journal
16
(
2008/09
)
1/2
,
pp. 13-20
Persistent link: https://www.econbiz.de/10003763461
Saved in:
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