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~subject:"Konsumentenverhalten"
~isPartOf:"Customer engagement marketing"
~isPartOf:"Service business"
~isPartOf:"The journal of consumer marketing"
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Konsumentenverhalten
Customer integration
43
Kundenintegration
43
Beziehungsmarketing
23
Relationship marketing
23
Betriebliche Wertschöpfung
17
Value creation
17
Consumer behaviour
14
Customer satisfaction
12
Kundenzufriedenheit
12
Dienstleistungsqualität
11
Service quality
11
Value co-creation
10
Co-creation
9
Customer participation
8
Customer value
7
Kundenwert
7
Dienstleistungssektor
6
Service industry
6
Service-Dominant Logic
5
Service-dominant logic
5
Social Web
5
Social web
5
Brand image
4
Brand management
4
Gesundheitsversorgung
4
Gesundheitswesen
4
Health care
4
Health care system
4
Markenführung
4
Markenimage
4
Marketing theory
4
Marketingtheorie
4
Services
4
Viral marketing
4
Virales Marketing
4
Customer engagement
3
Dienstleistung
3
Firm performance
3
Holiday behaviour
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English
14
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Ahn, Jinwoo
1
Albinsson, Pia A.
1
Batt, Verena
1
Braun, Corina
1
Bruhn, Manfred
1
Calder, Bobby J.
1
Cambra-Fierro, Jesús
1
Chen, Yu Hsin
1
Choi, Laee
1
Guzman, Francisco
1
Hadwich, Karsten
1
Hollebeek, Linda D.
1
Joo, Jaehun
1
Keng, Ching-Jui
1
Kennedy, Eric
1
Kim, Insin
1
Kumar, V.
1
Lee, Yuan
1
Lotz, Sherry
1
Malthouse, Edward C.
1
Marakhimov, Azizbek
1
Mathwick, Charla
1
Melero-Polo, Iguácel
1
Menezes, João Carlos Rosmaninho
1
Mosteller, Jill
1
Nguyen Bac Nguyen
1
Pansari, Anita
1
Rho, Taeseok
1
Sesé, F. Javier
1
Shamim, Amjad
1
Solem, Birgit Andrine Apenes
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Zulkipli Ghazali
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Customer engagement marketing
Service business
The journal of consumer marketing
Journal of retailing and consumer services
55
Journal of business research : JBR
49
International journal of hospitality management
17
The journal of services marketing
14
Journal of service management
13
The journal of product & brand management
13
Journal of marketing management : MM
12
The service industries journal
12
Journal of strategic marketing
10
Technological forecasting & social change : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of the Academy of Marketing Science
9
Marketing intelligence & planning
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of technology marketing : IJTMkt
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing
8
Handbook of research on customer engagement
7
International journal of consumer studies
7
International journal of innovation management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of internet commerce
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Research policy : policy, management and economic studies of science, technology and innovation
7
Services marketing quarterly
7
Cogent business & management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of service research : JSR
6
The journal of brand management : an international journal
6
European journal of marketing : EJM
5
International journal of contemporary hospitality management
5
Journal of customer behaviour
5
Journal of marketing communications
5
Journal of travel and tourism marketing
5
The journal of business & industrial marketing
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ECONIS (ZBW)
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1
The effect of subscription relational bond on customer engagement and stickiness in podcast : the moderating role of social connectedness
Chen, Yu Hsin
;
Keng, Ching-Jui
- In:
Service business
17
(
2023
)
3
,
pp. 723-745
Persistent link: https://www.econbiz.de/10014333856
Saved in:
2
The thirty-year evolution of customer-to-customer interaction research : a systematic literature review and research implications
Nguyen Bac Nguyen
;
Menezes, João Carlos Rosmaninho
- In:
Service business
15
(
2021
)
3
,
pp. 391-444
Persistent link: https://www.econbiz.de/10012620087
Saved in:
3
A value co-creation model in brand tribes : the effect of luxury cruise consumers' power perception
Lee, Yuan
;
Kim, Insin
- In:
Service business
13
(
2019
)
1
,
pp. 129-152
Persistent link: https://www.econbiz.de/10011965878
Saved in:
4
Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
5
Creating stronger brands through consumer experience and engagement
Calder, Bobby J.
;
Hollebeek, Linda D.
;
Malthouse, Edward C.
- In:
Customer engagement marketing
,
(pp. 221-242)
.
2018
Persistent link: https://www.econbiz.de/10011739863
Saved in:
6
Antecedents of customer participation in business ecosystems : evidence of customers' psychological ownership in Facebook
Joo, Jaehun
;
Marakhimov, Azizbek
- In:
Service business
12
(
2018
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011915021
Saved in:
7
Construction and validation of customer value co-creation attitude scale
Shamim, Amjad
;
Zulkipli Ghazali
;
Albinsson, Pia A.
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 591-602
Persistent link: https://www.econbiz.de/10011808329
Saved in:
8
Differentiating customer engaging behavior by targeted benefits : an empirical study
Braun, Corina
;
Batt, Verena
;
Bruhn, Manfred
;
Hadwich, …
- In:
The journal of consumer marketing
33
(
2016
)
7
,
pp. 528-538
Persistent link: https://www.econbiz.de/10011642245
Saved in:
9
Motivations leading to customer citizenship behavior in services : scale development and validation
Choi, Laee
;
Lotz, Sherry
- In:
The journal of consumer marketing
33
(
2016
)
7
,
pp. 539-551
Persistent link: https://www.econbiz.de/10011642294
Saved in:
10
Co-creation of brand identities : consumer and industry influence and motivations
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 313-323
Persistent link: https://www.econbiz.de/10011553699
Saved in:
11
Influences of customer participation and customer brand engagement on brand loyalty
Solem, Birgit Andrine Apenes
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 332-342
Persistent link: https://www.econbiz.de/10011553708
Saved in:
12
Influence of customer–firm relationships on customer participation in the service industry
Ahn, Jinwoo
;
Rho, Taeseok
- In:
Service business
10
(
2016
)
1
,
pp. 113-133
Persistent link: https://www.econbiz.de/10011722192
Saved in:
13
Can complaint-handling efforts promote customer engagement?
Cambra-Fierro, Jesús
;
Melero-Polo, Iguácel
;
Sesé, F. …
- In:
Service business
10
(
2016
)
4
,
pp. 847-866
Persistent link: https://www.econbiz.de/10011722441
Saved in:
14
Reviewer online engagement : the role of rank, well-being, and market helping behavior
Mosteller, Jill
;
Mathwick, Charla
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 464-474
Persistent link: https://www.econbiz.de/10010459760
Saved in:
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