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isPartOf:"The journal of brand management : an international journal"
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Customer integration
21
Kundenintegration
21
Brand management
19
Markenführung
19
Social Web
11
Social web
11
Brand
10
Markenartikel
10
Beziehungsmarketing
8
Relationship marketing
8
Brand image
7
Markenimage
7
Consumer behaviour
6
Internet marketing
6
Konsumentenverhalten
6
Online-Marketing
6
Betriebliche Wertschöpfung
4
Co-creation
4
Innovation
4
Value creation
4
Corporate Social Responsibility
3
Corporate social responsibility
3
Social media
3
Stakeholder
3
Brands
2
Innovation management
2
Innovationsmanagement
2
Viral marketing
2
Virales Marketing
2
Brand activism
1
Brand architecture
1
Brand co-creation
1
Brand experience
1
Brand page interactivity
1
Brand pages
1
Brand purpose
1
Brand value co-creation
1
Branding in public organizations
1
Business ethics
1
CSR
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English
21
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Ind, Nicholas
3
Carlson, Jamie
2
De Vries, Natalie Jane
2
Iglesias, Oriol
2
Anderson, Helén
1
Arvola, René
1
Ball, A. Dwayne
1
Basil, Debra Z.
1
Beckman, Terry
1
Burmann, Christoph
1
Burton, Suzan
1
Clark, Moira K.
1
Cova, Bernard
1
Daellenbach, Kate
1
Deshpande, Sameer
1
Duong, Giang Huong
1
Ferreira, André
1
France, Cassandra
1
Guha, Mithila
1
Guzman, Francisco
1
Hammedi, Wafa
1
Hansen, Heidi
1
Hatch, Mary Jo
1
Hollebeek, Linda D.
1
Kennedy, Eric
1
Kjeldsen, Anna Karina
1
Korschun, Daniel
1
Long Hoang Le
1
Maagaard, Cindie Aaen
1
Markovic, Stefan
1
Merrilees, Bill
1
Miller, Dale
1
Nobre, Helena
1
Palazzo, Maria
1
Paranque, Bernard
1
Pennington, Julia R.
1
Rahman, Mohammad M.
1
Sasinovskaya, Olga
1
Schleiter, Astrid Jensen
1
Schmeltz, Line
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The journal of brand management : an international journal
Journal of business research : JBR
150
Industrial marketing management : the international journal for industrial and high-tech firms
73
Journal of retailing and consumer services
73
Journal of service management
46
SpringerLink / Bücher
46
International journal of innovation management
45
The journal of product innovation management : an international publication of the Product Development & Management Association
45
The journal of services marketing
44
Technological forecasting & social change : an international journal
38
Research policy : policy, management and economic studies of science, technology and innovation
35
The journal of business & industrial marketing
34
International journal of hospitality management
33
The service industries journal
31
Journal of marketing management : MM
29
Journal of strategic marketing
26
Service business
26
Marketing theory
24
Journal of service research : JSR
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
22
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
22
Kundenintegration : Forum Dienstleistungsmanagement
22
Public management review
22
International journal of technology marketing : IJTMkt
21
Journal of marketing
21
International journal of technology management : IJTM
20
Journal of service theory and practice : JSTP
20
Tourism management : research, policies, practice
20
International journal of contemporary hospitality management
19
Journal of the Academy of Marketing Science
17
The journal of product & brand management
17
Creativity and innovation management
16
European management journal
16
International journal of product development : IJPD
16
Marketing intelligence & planning
16
Revolutionizing innovation : users, communities, and open innovation
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Customer engagement : contemporary issues and challenges
14
International journal of quality and service sciences
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
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ECONIS (ZBW)
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1
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
2
Motivating gender toward co-creation : a study on hedonic activities, social importance, and personal values
Kennedy, Eric
;
Guzman, Francisco
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 127-140
Persistent link: https://www.econbiz.de/10013170533
Saved in:
3
The brand manager as practical author : an empirical study of the co-creation of a CSR-based brand
Hansen, Heidi
;
Schleiter, Astrid Jensen
;
Maagaard, …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 584-597
Persistent link: https://www.econbiz.de/10013463725
Saved in:
4
Social media brand posts and customer engagement
Wang, Zhan
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
Saved in:
5
Cocreated brand value : theoretical model and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Hammedi, Wafa
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 413-428
Persistent link: https://www.econbiz.de/10012550331
Saved in:
6
The effects of brand page characteristics on customer brand engagement : moderating roles of community involvement and comedy production contents
Duong, Giang Huong
;
Wu, Wann-Yih
;
Long Hoang Le
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 531-545
Persistent link: https://www.econbiz.de/10012297821
Saved in:
7
Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
Saved in:
8
Co-creating polyphony or cacophony? : a case study of a public organization's brand co-creation process and the challenge of orchestrating multiple internal voices
Schmeltz, Line
;
Kjeldsen, Anna Karina
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10012060075
Saved in:
9
Special issue: Harnessing the power of brand and co-created innovation
2017
Persistent link: https://www.econbiz.de/10011753072
Saved in:
10
The co-creation continuum : from tactical market research tool to strategic collaborative innovation method
Ind, Nicholas
;
Iglesias, Oriol
;
Markovic, Stefan
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 310-321
Persistent link: https://www.econbiz.de/10011753346
Saved in:
11
Helping those who help us : co-branded and co-created Twitter promotion in CSR partnerships
Burton, Suzan
;
Soboleva, Alena
;
Daellenbach, Kate
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 322-333
Persistent link: https://www.econbiz.de/10011753352
Saved in:
12
Go with the flow : engineering flow experiences for customer engagement value creation in branded social media environments
Carlson, Jamie
;
De Vries, Natalie Jane
;
Rahman, Mohammad M.
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 334-348
Persistent link: https://www.econbiz.de/10011753359
Saved in:
13
Gamification as a platform for brand co-creation experiences
Nobre, Helena
;
Ferreira, André
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 349-361
Persistent link: https://www.econbiz.de/10011753362
Saved in:
14
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
15
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
16
Value creation versus destruction : the relationship between consumers, marketers and financiers
Cova, Bernard
;
Paranque, Bernard
- In:
The journal of brand management : an international journal
20
(
2012/13
)
2
,
pp. 147-158
Persistent link: https://www.econbiz.de/10009688873
Saved in:
17
Exploring the role of online consumer empowerment in reputation building : research questions hypotheses
Siano, Alfonso
;
Vollero, Agostino
;
Palazzo, Maria
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 57-71
Persistent link: https://www.econbiz.de/10009373375
Saved in:
18
From brand awareness to online co-design : how a small bathroom provider turned interactive on the Web
Sasinovskaya, Olga
;
Anderson, Helén
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10009373386
Saved in:
19
A call for "user-generated branding"
Burmann, Christoph
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009524440
Saved in:
20
Toward a theory of brand co-creation with implications for brand governance
Hatch, Mary Jo
;
Schultz, Majken
- In:
The journal of brand management : an international journal
17
(
2009/10
)
8
,
pp. 590-604
Persistent link: https://www.econbiz.de/10008659260
Saved in:
21
Customer branding of commodity products : the customer-developed brand
Pennington, Julia R.
;
Ball, A. Dwayne
- In:
The journal of brand management : an international journal
16
(
2008/09
)
7
,
pp. 455-467
Persistent link: https://www.econbiz.de/10003858999
Saved in:
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