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~isPartOf:"Journal of business research : JBR"
~subject:"Online retailing"
~subject:"B-to-B-Marketing"
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Search: subject_exact:"Customer lifetime value"
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Online retailing
B-to-B-Marketing
Customer value
86
Kundenwert
86
Beziehungsmarketing
53
Relationship marketing
53
Consumer behaviour
32
Konsumentenverhalten
32
Betriebliche Wertschöpfung
28
Value creation
28
Customer integration
21
Kundenintegration
21
Customer equity
17
Brand management
15
Markenführung
15
Customer lifetime value
11
Value co-creation
11
Social Web
10
Social web
10
Lieferantenmanagement
9
Supplier relationship management
9
Brand image
8
Dienstleistungsqualität
8
Markenimage
8
Service quality
8
Internet marketing
7
Luxury goods
7
Luxusgüter
7
Marketing management
7
Marketingmanagement
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Online-Marketing
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Service-Dominant Logic
7
Service-dominant logic
7
Business-to-business marketing
6
Customer satisfaction
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Kundenzufriedenheit
6
Fashion
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Measurement
4
Messung
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Autry, Chad W.
1
Chang, En Chi
1
Chapman, Alexis
1
Chatterjee, Sharmila C.
1
Claro, Danny Pimentel
1
Confete, Ilenia
1
Dilmperi, Athina
1
Germiniano, Renato
1
Gligor, David M.
1
He, Jiaxun
1
Hellström, Daniel
1
Hinterhuber, Andreas
1
Hjort, Klas
1
Latinovic, Zoran
1
Martens, Jonas
1
Parvinen, Petri
1
Pöyry, Essi
1
Ramos, Carla
1
Russo, Ivan
1
Tseng, Ya Fen
1
Vakulenko, Yulia
1
Zhang, Shuang
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
38
The journal of business & industrial marketing
13
Journal of business-to-business marketing
7
Journal of marketing
6
Innovation in pricing : contemporary theories and best practices
4
Journal of retailing and consumer services
4
Marketing theory
4
Creating and managing superior customer value
3
Electronic commerce research
3
International journal of electronic commerce : IJEC
3
Journal of customer behaviour
3
Marketing intelligence & planning
3
The service industries journal
3
Beiträge zum Controlling
2
Information systems and e-business management : ISeB
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business economics and management
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of service research
2
Management decision : MD
2
Service business
2
Asian journal of business and accounting : AJBA
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Business relationship management and marketing
1
Business strategy and the environment
1
California management review
1
Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven
1
Direct marketing : an international journal
1
Doctoral dissertation
1
Edition scientifique
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Entrepreneurial challenges in the 21st century : creating stakeholder value co-creation
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Indian journal of economics & business : IJEB
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International business and economics research journal
1
International journal of business and emerging markets : IJBEM
1
International journal of consumer studies
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ECONIS (ZBW)
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1
The effect of inside sales and hybrid sales structures on customer value creation
Ramos, Carla
;
Claro, Danny Pimentel
;
Germiniano, Renato
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468754
Saved in:
2
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
3
Luxury brand value co-creation with online brand communities in the service encounter
Chapman, Alexis
;
Dilmperi, Athina
- In:
Journal of business research : JBR
144
(
2022
),
pp. 902-921
Persistent link: https://www.econbiz.de/10013185060
Saved in:
4
Achieving the promise of AI and ML in delivering economic and relational customer value in B2B
Latinovic, Zoran
;
Chatterjee, Sharmila C.
- In:
Journal of business research : JBR
144
(
2022
),
pp. 966-974
Persistent link: https://www.econbiz.de/10013185064
Saved in:
5
Effectiveness of value calculators in B2B sales work : challenges at the sales-call level
Pöyry, Essi
;
Parvinen, Petri
;
Martens, Jonas
- In:
Journal of business research : JBR
126
(
2021
),
pp. 350-360
Persistent link: https://www.econbiz.de/10012494256
Saved in:
6
What's in the parcel locker? : exploring customer value in e-commerce last mile delivery
Vakulenko, Yulia
;
Hellström, Daniel
;
Hjort, Klas
- In:
Journal of business research : JBR
88
(
2018
),
pp. 421-427
Persistent link: https://www.econbiz.de/10011869863
Saved in:
7
Value quantification capabilities in industrial markets
Hinterhuber, Andreas
- In:
Journal of business research : JBR
76
(
2017
),
pp. 163-178
Persistent link: https://www.econbiz.de/10011713611
Saved in:
8
To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan
;
Confete, Ilenia
;
Gligor, David M.
;
Autry, …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
Saved in:
9
Research note : e-store image, perceived value and perceived risk
Chang, En Chi
;
Tseng, Ya Fen
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 864-870
Persistent link: https://www.econbiz.de/10009756896
Saved in:
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