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~isPartOf:"Journal of business research : JBR"
~subject:"Social Web"
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Search: subject_exact:"Customer lifetime value"
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Customer value
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Journal of business research : JBR
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Technological forecasting & social change : an international journal
3
International journal of consumer studies
2
International journal of internet marketing and advertising : IJIMA
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
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Bridging the gap between advertising academia and practice
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California management review
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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Handbook of social media management : value chain and business models in changing media markets
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Industrial marketing management : the international journal for industrial and high-tech firms
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of e-business research : an official publication of the Information Resources Management Association
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of food products marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of management research
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Journal of marketing analytics : JMA
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ECONIS (ZBW)
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1
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
2
Luxury brand value co-creation with online brand communities in the service encounter
Chapman, Alexis
;
Dilmperi, Athina
- In:
Journal of business research : JBR
144
(
2022
),
pp. 902-921
Persistent link: https://www.econbiz.de/10013185060
Saved in:
3
Facilitating value : how organizations deploy resources in social media-based brand communities
Sorensen, Anne
- In:
Journal of business research : JBR
136
(
2021
),
pp. 678-694
Persistent link: https://www.econbiz.de/10012663247
Saved in:
4
A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei
;
Yuan, Chunlin
;
Kim, Juran
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
Saved in:
5
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
6
Customer comeback : empirical insights into the drivers and value of returning customers
Meire, Matthijs
- In:
Journal of business research : JBR
127
(
2021
),
pp. 193-205
Persistent link: https://www.econbiz.de/10012494367
Saved in:
7
Tourists' experiential value co-creation through online social contacts : customer-dominant logic perspective
Fan, Daisy X. F.
;
Hsu, Cathy H. C.
;
Lin, Bingna
- In:
Journal of business research : JBR
108
(
2020
),
pp. 163-173
Persistent link: https://www.econbiz.de/10012175292
Saved in:
8
Parasocial relationship effects on customer equity in the social media context
Yuan, Chun Lin
;
Kim, Juran
;
Kim, Sang Jin
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3795-3803
Persistent link: https://www.econbiz.de/10011515264
Saved in:
9
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
10
Do social media marketing activities enhance customer equity? : an empirical study of luxury fashion brand
Kim, Angella J.
;
Ko, Eunju
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1480-1486
Persistent link: https://www.econbiz.de/10009620137
Saved in:
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