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~isPartOf:"Journal of business research : JBR"
~subject:"Social Web"
~subject:"Measurement"
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Search: subject_exact:"Customer lifetime value"
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Journal of business research : JBR
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
MSI reports : working paper series
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of retailing and consumer services
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Technological forecasting & social change : an international journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of consumer studies
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International journal of internet marketing and advertising : IJIMA
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of service management
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Journal of service research : JSR
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Journal of the Academy of Marketing Science
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Service business
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Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
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Athens journal of business & economics : AJBE
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Beiträge zum wertorientierten Kundenbeziehungsmanagement
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Benchmarking : an international journal ; BIJ
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Bridging the gap between advertising academia and practice
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Business horizons
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California management review
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
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Creating and managing superior customer value
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Direct marketing : an international journal
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Edward Elgar E-Book Archive
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Enterprise applications and services in the finance industry : 3. international workshop, FinanceCom 2007, Montreal, Canada, December 8, 2007 ; revised papers
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1
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
2
Luxury brand value co-creation with online brand communities in the service encounter
Chapman, Alexis
;
Dilmperi, Athina
- In:
Journal of business research : JBR
144
(
2022
),
pp. 902-921
Persistent link: https://www.econbiz.de/10013185060
Saved in:
3
Facilitating value : how organizations deploy resources in social media-based brand communities
Sorensen, Anne
- In:
Journal of business research : JBR
136
(
2021
),
pp. 678-694
Persistent link: https://www.econbiz.de/10012663247
Saved in:
4
A framework for variance analysis of customer equity based on a Markov chain model
Matsuoka, Kohsuke
- In:
Journal of business research : JBR
129
(
2021
),
pp. 57-69
Persistent link: https://www.econbiz.de/10012509298
Saved in:
5
A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei
;
Yuan, Chunlin
;
Kim, Juran
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
Saved in:
6
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
7
Customer comeback : empirical insights into the drivers and value of returning customers
Meire, Matthijs
- In:
Journal of business research : JBR
127
(
2021
),
pp. 193-205
Persistent link: https://www.econbiz.de/10012494367
Saved in:
8
Tourists' experiential value co-creation through online social contacts : customer-dominant logic perspective
Fan, Daisy X. F.
;
Hsu, Cathy H. C.
;
Lin, Bingna
- In:
Journal of business research : JBR
108
(
2020
),
pp. 163-173
Persistent link: https://www.econbiz.de/10012175292
Saved in:
9
Parasocial relationship effects on customer equity in the social media context
Yuan, Chun Lin
;
Kim, Juran
;
Kim, Sang Jin
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3795-3803
Persistent link: https://www.econbiz.de/10011515264
Saved in:
10
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
11
Do social media marketing activities enhance customer equity? : an empirical study of luxury fashion brand
Kim, Angella J.
;
Ko, Eunju
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1480-1486
Persistent link: https://www.econbiz.de/10009620137
Saved in:
12
Customer equity and market value : two methods, same results?
Silveira, Cleo Schmitt
;
Oliveira, Marta Olivia Rovedder de
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1752-1758
Persistent link: https://www.econbiz.de/10009683138
Saved in:
13
Modeling customer value perceptions in cross-cultural business markets
Blocker, Christopher P.
- In:
Journal of business research : JBR
64
(
2011
)
5
,
pp. 533-540
Persistent link: https://www.econbiz.de/10008901449
Saved in:
14
Customer equity management as formative second-order construct
Bruhn, Manfred
;
Georgi, Dominik
;
Hadwich, Karsten
- In:
Journal of business research : JBR
61
(
2008
)
12
,
pp. 1292-1301
Persistent link: https://www.econbiz.de/10003784943
Saved in:
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