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~type_genre:"Glossar enthalten"
~type_genre:"Aufsatz im Buch"
~subject:"Marketingmanagement"
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Search: subject_exact:"Customer lifetime value"
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Marketingmanagement
Customer value
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Building strong brands
Chernev, Alexander
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 169-187)
.
2023
Persistent link: https://www.econbiz.de/10014283165
Saved in:
2
Management von Marketing-Effektivität und -Effizienz im Einzelhandel : ein kombiniertes Modell des wahrgenommenen Kundenwerts und des Customer Lifetime Value
Rouhi, Kaveh
;
Geiger, Ingmar
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 203-227)
.
2023
Persistent link: https://www.econbiz.de/10013555060
Saved in:
3
Driving business performance through customer value management practice : a case of digital tag channel in an emerging mobile market
Dairo, Adeolu
;
Beyioku, Adetunji
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 253-276)
.
2022
Persistent link: https://www.econbiz.de/10013282704
Saved in:
4
Customer lifetime value : what, how, and why
Kumar, V.
;
Rajan, Bharath
- In:
The Routledge companion to strategic marketing
,
(pp. 422-448)
.
2021
Persistent link: https://www.econbiz.de/10012498776
Saved in:
5
Accounting is from Mars, marketing is from Venus : establishing common ground for the concept of customer profitability
Gleaves, Robin
;
Burton, Jamie
;
Kitshoff, Jan
;
Bates, Ken
; …
- In:
The marketing : accounting interface
,
(pp. 163-181)
.
2016
Persistent link: https://www.econbiz.de/10011442636
Saved in:
6
The future of customer equity
Kumar, V.
;
Shukla, Gayatri
- In:
Handbook of research on customer equity in marketing
,
(pp. 483-492)
.
2015
Persistent link: https://www.econbiz.de/10010483412
Saved in:
7
Word-of-mouth and marketing effects on customer equity
Hanssens, Dominique M.
;
Villanueva, Julian
;
Yoo, Shijin
- In:
Handbook of research on customer equity in marketing
,
(pp. 178-198)
.
2015
Persistent link: https://www.econbiz.de/10010483487
Saved in:
8
Leveraging product returns to maximize customer equity
Petersen, J. Andrew
;
Anderson, Eric T.
- In:
Handbook of research on customer equity in marketing
,
(pp. 160-177)
.
2015
Persistent link: https://www.econbiz.de/10010483488
Saved in:
9
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10009672883
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10
Enhancing financial performance : the power of customer metrics
Kumar, V.
;
Umashankar, Nita
- In:
Handbook of marketing and finance
,
(pp. 9-42)
.
2012
Persistent link: https://www.econbiz.de/10009552536
Saved in:
11
Value in markets
Aspers, Patrik
;
Beckert, Jens
- In:
The worth of goods : valuation and pricing in the economy
,
(pp. 3-38)
.
2011
Persistent link: https://www.econbiz.de/10009229666
Saved in:
12
Werte-Innovationen als Basis für den Markterfolg : konzeptionelle Ansatzpunkte vor dem Hintergrund der Lehre von den Unternehmerfunktionen
Reckenfelderbäumer, Martin
;
Wille, Thomas
- In:
The entrepreneurship-innovation-marketing interface : …
,
(pp. 213-231)
.
2011
Persistent link: https://www.econbiz.de/10008938532
Saved in:
13
Aligning sales and marketing to enhance customer value and drive company results
Zoltners, Andris A.
;
Sinha, Prabhakant
;
Lorimer, Sally E.
- In:
Kellogg on marketing
,
(pp. 373-392)
.
2010
Persistent link: https://www.econbiz.de/10008664271
Saved in:
14
Customer Value Management : am Point of Sale - geschlechterspezifische Unterschiede
Koban-Röß, Eva
;
Eustacchio, Daniela
- In:
Österreichs Hidden Champions - Customer Value …
,
(pp. 125-150)
.
2010
Persistent link: https://www.econbiz.de/10009130326
Saved in:
15
Returns on e-branding investment : linking pre-acquisition marketing activity to customer profitability
Chatterjee, Patrali
- In:
Contemporary research in e-branding
,
(pp. 61-77)
.
2009
Persistent link: https://www.econbiz.de/10003778168
Saved in:
16
Innovationsmarketingerfolgsrechnungen im Rahmen des Berliner Balanced Scorecard Ansatzes aus der Sicht einer finanzorientierten Kundenwertanalyse
Schmeisser, Wilhelm
;
Clausen, Lydia
;
Schindler, Falko
- In:
Innovationserfolgsrechnung : Innovationsmanagement und …
,
(pp. 427-473)
.
2008
Persistent link: https://www.econbiz.de/10003734632
Saved in:
17
Kundenwert : neue Maxime für die Unternehmensentwicklung?
Bendig, Tim
;
Irion, Tobias
- In:
Wertorientiertes Marketing : Unternehmensressourcen …
,
(pp. 66-76)
.
2008
Persistent link: https://www.econbiz.de/10003618325
Saved in:
18
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 227-262)
.
2008
Persistent link: https://www.econbiz.de/10003751991
Saved in:
19
Creating customer value
Gogoi, Bikash
- In:
21st century business practices : the evolving trends …
,
(pp. 174-183)
.
2008
Persistent link: https://www.econbiz.de/10003846720
Saved in:
20
User-centered design and marketing : online customer value
Porter, Thomas W.
-
2006
Persistent link: https://www.econbiz.de/10003195453
Saved in:
21
Valuing, analyzing, and managing the marketing function using customer equity principles
Blattberg, Robert C.
;
Thomas, Jacquelyn S.
- In:
Kellogg on marketing
,
(pp. 302-319)
.
2001
Persistent link: https://www.econbiz.de/10001612991
Saved in:
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