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Beziehungsmarketing
24,564
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24,564
Consumer behaviour
8,445
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8,445
Customer satisfaction
5,152
Kundenzufriedenheit
5,152
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3,731
Service quality
3,731
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2,219
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2,206
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2,108
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1,933
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1,933
Marketingmanagement
1,803
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1,789
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1,787
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1,785
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1,626
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1,578
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1,491
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1,476
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1,423
Customer value
1,399
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1,372
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1,372
Vertrauen
1,304
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1,301
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1,287
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1,279
Brand
1,216
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1,200
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1,169
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Bruhn, Manfred
113
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108
Kumar, V.
80
Huber, Frank
55
Verhoef, Peter C.
55
Han, Heesup
52
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Hollebeek, Linda D.
45
Stauss, Bernd
44
Krafft, Manfred
42
Palmatier, Robert W.
40
Mattila, Anna S.
37
Gil Saura, Irene
36
Hippner, Hajo
33
Smith, Alan D.
33
Stock-Homburg, Ruth
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Thaichon, Park
31
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Loureiro, Sandra Maria Correia
28
Matzler, Kurt
28
Reinartz, Werner J.
28
Svensson, Göran
28
Eggert, Andreas
27
Grewal, Dhruv
27
Sheth, Jagdish N.
27
Walsh, Gianfranco
27
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
Agnihotri, Raj
25
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Springer Fachmedien Wiesbaden
60
IGI Global
17
National Bureau of Economic Research
10
American Marketing Association
9
Books on Demand GmbH <Norderstedt>
8
Verlag Dr. Kovač
7
Fördergesellschaft Marketing an der Universität Augsburg
6
Harvard Graduate School of Business Administration
6
Haufe-Lexware GmbH & Co. KG
6
Universität St. Gallen
6
AMACOM
5
Information Resources Management Association
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Springer-Verlag GmbH
5
Universität Mannheim
5
Verlag Franz Vahlen
5
Erich-Schmidt-Verlag <Berlin>
4
Fachhochschule Reutlingen / European School of Business
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Technische Universität Dresden
4
Wiley-VCH
4
Edward Elgar Publishing
3
Erasmus Research Institute of Management
3
Eric Cuvillier <Firma>
3
Friedrich-Schiller-Universität Jena
3
Institut für Marktorientierte Unternehmensführung Mannheim
3
Logos Verlag Berlin
3
Nomos Verlagsgesellschaft
3
RWTH Aachen
3
Shaker Verlag
3
Svenska Handelshögskolan <Helsinki>
3
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3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
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2
Bundesverband des Deutschen Textil-Einzelhandels
2
Bundesvereinigung Logistik
2
Deutsche Verkehrswissenschaftliche Gesellschaft
2
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Journal of business research : JBR
625
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
395
International journal of hospitality management
280
SpringerLink / Bücher
256
The journal of services marketing
224
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
113
Journal of hospitality marketing & management
111
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Gabler Edition Wissenschaft
102
Journal of retailing
102
The journal of brand management : an international journal
101
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
Psychology & marketing
96
European journal of marketing : EJM
95
Services marketing quarterly
88
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Service business
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
International Journal of Research in Business and Social Science : IJRBS
67
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
67
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ECONIS (ZBW)
24,566
RePEc
16
EconStor
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1
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10351
A systems approach for forward and reverse logistics design : maximising value from customer involvement
Jaaron, Ayham A. M.
;
Backhouse, Chris J.
- In:
The international journal of logistics management
27
(
2016
)
3
,
pp. 947-971
Persistent link: https://www.econbiz.de/10011579470
Saved in:
10352
Factors enhancing the posting of negative behavior in social media and its impact on venting negative emotions
Yen, Yung-Shen
- In:
Management decision : MD
54
(
2016
)
10
,
pp. 2462-2484
Persistent link: https://www.econbiz.de/10011579626
Saved in:
10353
A customer-dominant logic on service recovery and customer satisfaction
Cheung, Fung Yi Millissa
;
To, Wai Ming
- In:
Management decision : MD
54
(
2016
)
10
,
pp. 2524-2543
Persistent link: https://www.econbiz.de/10011579689
Saved in:
10354
The critical success factors for implementation of electric customer relationship management in the commercial bank of Viet Nam
Thuy Van Nguyen
;
Cuong Hung Pham
- In:
International journal of financial research
7
(
2016
)
5
,
pp. 124-139
Persistent link: https://www.econbiz.de/10011579807
Saved in:
10355
Study on customer relationship management activities in Taiwan tourism factories
Chung, Yi-Chan
;
Chen, Szu-Ju
- In:
Total quality management & business excellence : an …
27
(
2016
)
5/6
,
pp. 581-594
Persistent link: https://www.econbiz.de/10011579852
Saved in:
10356
Information customization and food choice
Balcombe, Kelvin G.
;
Fraser, Iain M.
;
Lowe, Ben
; …
- In:
American journal of agricultural economics
98
(
2016
)
1
,
pp. 54-73
Persistent link: https://www.econbiz.de/10011580334
Saved in:
10357
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
10358
Facebook, self-disclosure, and brand-mediated intimacy : identifying value creating behaviors
Hassan, Mahmud
;
Mydock, Suni <III>
;
Pervan, Simon J.
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 493-502
Persistent link: https://www.econbiz.de/10011580767
Saved in:
10359
Here's one for the next show : the influence of four marketing tactics on consumer relationships in the performing arts
Hegner, Sabrina
;
Beldad, Ardion D.
;
Langenhorst, Nienke …
- In:
Arts and the market
6
(
2016
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10011580966
Saved in:
10360
E-commerce busing behavior in India : the role of website features in e-loyalty
Joshi, Deepal
;
Achuthan, Sarla
- In:
South Asian journal of management : SAJM
23
(
2016
)
1
,
pp. 56-88
Persistent link: https://www.econbiz.de/10011581071
Saved in:
10361
Are customers willing to pay for corporate social responsibility? : a study of individual-specific mediators
Yuen, Kum Fai
;
Thai, Vinh V.
;
Wong, Yiik Diew
- In:
Total quality management & business excellence : an …
27
(
2016
)
7/8
,
pp. 912-926
Persistent link: https://www.econbiz.de/10011581248
Saved in:
10362
Non-complementary behavior and guest service management
Pizam, Abraham
- In:
International journal of hospitality management
58
(
2016
),
pp. 117-118
Persistent link: https://www.econbiz.de/10011581406
Saved in:
10363
The effect of brand equity and perceived value on customer revisit intention : a study in quick-service restaurants in Vietnam
Ly Thi Minh Pham
;
Hong Nga Do
;
Tuan Minh Phung
- In:
Acta oeconomica Pragensia : vědecký časopis Vysoke …
24
(
2016
)
5
,
pp. 14-30
Persistent link: https://www.econbiz.de/10011581410
Saved in:
10364
Exploring the role of brand identification and brand love in generating higher levels of brand loyalty
Alnawas, Ibrahim
;
Altarifi, Shadi
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
2
,
pp. 111-128
Persistent link: https://www.econbiz.de/10011581861
Saved in:
10365
Managing consumer loyalty through acquisition, retention and experience efforts : an empirical study on service consumers in India
Singh, Jagwinder
;
Saini, Shivani
- In:
Vision : the journal of business perspective
20
(
2016
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10011582220
Saved in:
10366
Branding : at the heart of the relationship between product marketing and design
Hemonnet-Goujot, Aurélie
;
Manceau, Delphine
- In:
Multi-channel marketing, branding and retail design : …
,
(pp. 3-30)
.
2016
Persistent link: https://www.econbiz.de/10011582558
Saved in:
10367
Emotional stakeholders as "crisis communicators" in social media : the case of the Telenor customer complaints crisis
Johansen, Britt Foget
;
Johansen, Winni
;
Weckesser, Nina M.
- In:
Corporate communications : an international journal
21
(
2016
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011582904
Saved in:
10368
Antecedents of green purchase behaviour : an examination of moderating role of green wash fear
Rejikumar, G.
- In:
Global business review
17
(
2016
)
2
,
pp. 332-350
Persistent link: https://www.econbiz.de/10011583081
Saved in:
10369
Structuring technology applications for enhanced customer experience : evidence form India air trevellers
Majra, Hufrish
;
Saxena, Rajan
;
Jha, Sumi
;
Jagannathan, …
- In:
Global business review
17
(
2016
)
2
,
pp. 351-374
Persistent link: https://www.econbiz.de/10011583104
Saved in:
10370
Customer participation : mandatory or voluntary behaviour?
Ercsey, Ida
- In:
Theory, methodology, practice
12
(
2016
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10011583285
Saved in:
10371
The effects of service quality on internet service provider customers' behaviour : a mixed methods study
Quach, Sara
;
Jebarajakirthy, Charles
;
Thaichon, Park
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 435-463
Persistent link: https://www.econbiz.de/10011583360
Saved in:
10372
The effect of dynamic relationship capabilities on B2B lolyalty
Vilmányi, Márton
;
Hetesi, Erzsébet
- In:
Theory, methodology, practice
12
(
2016
)
1
,
pp. 79-88
Persistent link: https://www.econbiz.de/10011583364
Saved in:
10373
The effects of corporate brand symbolism on consumer satisfaction and loyalty : evidence from Australia
Anisimova, Tatiana
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 481-498
Persistent link: https://www.econbiz.de/10011583382
Saved in:
10374
Customer participation management : developing a comprehensive framework and a research agenda
Mustak, Mekhail
;
Jaakkola, Elina
;
Halinen, Aino
; …
- In:
Journal of service management
27
(
2016
)
3
,
pp. 250-275
Persistent link: https://www.econbiz.de/10011583407
Saved in:
10375
Why did they do it? : how customers’ self-service technology introduction attributions affect the customer-provider relationship
Nijssen, E. J.
;
Schepers, Jeroen J. L.
;
Belanche, Daniel
- In:
Journal of service management
27
(
2016
)
3
,
pp. 276-298
Persistent link: https://www.econbiz.de/10011583413
Saved in:
10376
Extending the four-stage brand loyalty framework in African Telecoms
Hinson, Ebo
;
Nimako, Simon Gyasi
;
Zyl, Helena van
; …
- In:
African journal of business and economic research : AJBER
11
(
2016
)
2/3
,
pp. 53-82
Persistent link: https://www.econbiz.de/10011656232
Saved in:
10377
An assessment of loyalty of bank customers
Aggarwal, Rashmi
- In:
GITAM journal of management : a quarterly publication …
14
(
2016
)
2
,
pp. 79-87
Persistent link: https://www.econbiz.de/10011656294
Saved in:
10378
Critical factors under pinning the customer service quotient of retail business
Krishna, P. Vamsi
- In:
GITAM journal of management : a quarterly publication …
14
(
2016
)
2
,
pp. 88-97
Persistent link: https://www.econbiz.de/10011656303
Saved in:
10379
Customer satisfaction as mediating role in Telecom sector : with special reference to DSL service
Rajeswari, S.
;
Srinivasulu, Yarlagadda
;
Thiyagarajan, S.
- In:
GITAM journal of management : a quarterly publication …
14
(
2016
)
2
,
pp. 181-194
Persistent link: https://www.econbiz.de/10011656371
Saved in:
10380
Influence of customer experience on memories and loyalty in tourism and hospitality industry
Rather, Raouf Ahmad
;
Sharma, Jyoti
- In:
GITAM journal of management : a quarterly publication …
14
(
2016
)
3
,
pp. 13-33
Persistent link: https://www.econbiz.de/10011656385
Saved in:
10381
A study on consumer based brand equity of two wheelers in South Coimbatore
Lakshmi, D. Vijaya
;
Priya, D.
;
Kumari, M. Shantha
- In:
GITAM journal of management : a quarterly publication …
14
(
2016
)
3
,
pp. 128-144
Persistent link: https://www.econbiz.de/10011656470
Saved in:
10382
How context shapes value co-creation : spectator experience of sport events
Horbel, Chris
;
Popp, Bastian
;
Woratschek, Herbert
; …
- In:
The service industries journal
36
(
2016
)
11/12
,
pp. 510-531
Persistent link: https://www.econbiz.de/10011657363
Saved in:
10383
Research on collaborative design method for apparel mass customization in the Internet Plus era
Ying, Zhang
;
Li, Li
;
Xue, Xing
- In:
International journal of economics, finance and …
4
(
2016
)
6
,
pp. 369-377
Persistent link: https://www.econbiz.de/10011658006
Saved in:
10384
An empirical study on customer risk management in banking industry : applying k-means and RFM methods (evidence form two Iranian private banks)
Farughi, Hiwa
;
Alaniazar, Seiran
;
Mousavipour, Seyedhamed
- In:
International journal of risk assessment and management …
19
(
2016
)
4
,
pp. 315-330
Persistent link: https://www.econbiz.de/10011658565
Saved in:
10385
The relationship between risk aversion, brand trust, brand affect and loyalty : evidence from the FMCG industry
Mishra, Mukesh Kumar
;
Kesharwani, Ankit
;
Das, Dolly
- In:
Journal of Indian business research
8
(
2016
)
2
,
pp. 78-97
Persistent link: https://www.econbiz.de/10011659857
Saved in:
10386
Domestic tourists' loyalty to a local natural tourist setting : examining predictors from relational and transactional perspectives using a Zambian context
Kwenye, Jane M.
;
Freimund, Wayne
- In:
Tourism management perspectives : TMP
20
(
2016
),
pp. 161-173
Persistent link: https://www.econbiz.de/10011619570
Saved in:
10387
Examining the role of destination personality and self-congruity in predicting tourist behavior
Kumar, Vikas
- In:
Tourism management perspectives : TMP
20
(
2016
),
pp. 217-227
Persistent link: https://www.econbiz.de/10011619582
Saved in:
10388
Consumer trust and physician prescription of branded medicines : an exploratory study
Mahmoud, Mahmoud Abdulai
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 285-301
Persistent link: https://www.econbiz.de/10011620452
Saved in:
10389
Effects of standardization and innovation on mass customization : an empirical investigation
Wang, Zhiqiang
;
Zhang, Min
;
Sun, Hongyi
;
Zhu, Guilong
- In:
Technovation : the international journal of …
48/49
(
2016
),
pp. 79-86
Persistent link: https://www.econbiz.de/10011620539
Saved in:
10390
The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina
;
Brexendorf, Tim Oliver
;
Faßnacht, Martin
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
Saved in:
10391
An experiential model of consumer engagement in social media
Tafesse, Wondwesen
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 424-434
Persistent link: https://www.econbiz.de/10011620587
Saved in:
10392
Customer experience quality and demographic variables (age, gender, education level, and family income) in retail stores
Deshwal, Pankaj
- In:
International journal of retail & distribution management
44
(
2016
)
9
,
pp. 940-955
Persistent link: https://www.econbiz.de/10011621222
Saved in:
10393
Managing customer retention in private clubs using churn analysis : some empirical findings
Maier, Thomas A.
;
Prusty, Sagarika
- In:
Journal of hospitality marketing & management
25
(
2016
)
7/8
,
pp. 797-819
Persistent link: https://www.econbiz.de/10011621353
Saved in:
10394
Rectifying failure of service : how customer perceptions of justice affect their emotional reponse and social media testimonial
Kim, Eojina
;
Tang, Liang
- In:
Journal of hospitality marketing & management
25
(
2016
)
7/8
,
pp. 897-924
Persistent link: https://www.econbiz.de/10011621365
Saved in:
10395
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
10396
Understanding customer experience throughout the customer journey
Lemon, Katherine N.
;
Verhoef, Peter C.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 69-96
Persistent link: https://www.econbiz.de/10011621578
Saved in:
10397
Consumer complaint behaviour in telecommunications : the case of mobile phone users in Spain
Garín-Muñoz, Teresa
;
Pérez Amaral, Teodosio
;
Gijón, …
- In:
Telecommunications policy : the international journal …
40
(
2016
)
8
,
pp. 804-820
Persistent link: https://www.econbiz.de/10011621585
Saved in:
10398
A fresh look at the role of switching cost in influencing customer loyalty : empirical investigation using structural equation modelling analysis
Ram, Jiwat
;
Wu, Ming-Lu
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 616-633
Persistent link: https://www.econbiz.de/10011622557
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10399
A grounded theory of value dissonance in strategic relationships
Pinnington, Bruce D.
;
Meehan, Joanne
;
Scanlon, Tom
- In:
Journal of purchasing and supply management
22
(
2016
)
4
,
pp. 278-288
Persistent link: https://www.econbiz.de/10011622667
Saved in:
10400
Can I read your mind? Perception gaps in supply chain relationships
Chen, Yi-Su
;
Su, Hung-Chung
;
Ro, Young Kyun
- In:
Journal of purchasing and supply management
22
(
2016
)
4
,
pp. 311-324
Persistent link: https://www.econbiz.de/10011622679
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