//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Marketingmanagement"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Innovation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Detailhandel"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Innovation
Einzelhandel
20
Retail trade
20
Consumer behaviour
10
Konsumentenverhalten
10
Distribution channel
8
E-commerce
8
Electronic Commerce
8
Online retailing
8
Online-Handel
8
Vertriebsweg
8
Beziehungsmarketing
5
Internet marketing
5
Online-Marketing
5
Relationship marketing
5
Customer satisfaction
3
Internet
3
Kundenzufriedenheit
3
Marketing management
3
Retailing
3
Cross-channel integration
2
Interactive media
2
Interaktive Medien
2
Multichannel retailing
2
Multimedia
2
Preismanagement
2
Pricing strategy
2
Synergie
2
Synergy
2
Technischer Fortschritt
2
Technological change
2
USA
2
United States
2
Viral marketing
2
Virales Marketing
2
Website
2
Advertising
1
Advertising effects
1
Benefits and cost of shopping
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Verhoef, Peter C.
2
Berry, Leonard L.
1
Bolton, Ruth N.
1
Bridges, Cheryl H.
1
Cao, Lanlan
1
Farris, Paul W.
1
Gensler, Sonja
1
Irvin, John W.
1
Krafft, Manfred
1
Kushwaha, Tarun
1
Li, Li
1
Malthouse, Edward C.
1
McAlister, Leigh
1
Meyer, Jeffrey
1
Neslin, Scott A.
1
Parasuraman, A.
1
Steenburgh, Thomas J.
1
Venkatesan, Rajkumar
1
Zhang, Jie
1
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing and consumer services
33
Journal of retailing
24
International journal of retail & distribution management
18
Journal of business research : JBR
12
The international review of retail, distribution and consumer research
12
Handelsforschung
6
Technological forecasting & social change : an international journal
6
Amfiteatru economic : an economic and business research periodical
5
International journal of production economics
5
SpringerLink / Bücher
5
Asia Pacific journal of marketing and logistics
4
Cogent business & management
4
European journal of operational research : EJOR
4
European retail research
4
International journal of retail and distribution management
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Retailing in the 21st century : current and future trends
4
Business horizons
3
DUV : Wirtschaftswissenschaft
3
European journal of marketing : EJM
3
Europäische Hochschulschriften / 5
3
Gabler Edition Wissenschaft
3
International journal of business and globalisation : IJBG
3
International journal of business information systems : IJBIS
3
Journal of historical research in marketing
3
Journal of the Academy of Marketing Science
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Schriften zu Distribution und Handel
3
The journal of product & brand management
3
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
3
Zeszyty naukowe
3
Akzente
2
Building corporate identity, image and reputation in the digital era
2
Business history
2
Discussion paper / Tinbergen Institute
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
Entrepreneurial business and economics review : EBER
2
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Determinants of retailers' cross-channel integration : an innovation diffusion perspective on omni-channel retailing
Cao, Lanlan
;
Li, Li
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 1-16
Persistent link: https://www.econbiz.de/10011949460
Saved in:
2
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
3
CRM in data-rich multichannel retailing environments : a review and future research directions
Verhoef, Peter C.
;
Venkatesan, Rajkumar
;
McAlister, Leigh
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003987337
Saved in:
4
Opportunities for innovation in the delivery of interactive retail services
Berry, Leonard L.
;
Bolton, Ruth N.
;
Bridges, Cheryl H.
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10003987342
Saved in:
5
Crafting integrated multichannel retailing strategies
Zhang, Jie
;
Farris, Paul W.
;
Irvin, John W.
;
Kushwaha, Tarun
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 168-180
Persistent link: https://www.econbiz.de/10003987346
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->