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subject:"Marketingmanagement"
~subject:"Distribution channel"
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Handbuch Multi-Channel-Marketing
6
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
4
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
3
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
2
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
2
Exploring omnichannel retailing : common expectations and diverse realities
2
Handbook of quantitative supply chain analysis : modeling in the e-business era
2
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
2
Improving marketing strategies for private label products
2
Retailing in the 21st century : current and future trends
2
Strategic corporate communication in the digital age
2
A Research Agenda for Service Marketing
1
Advanced e-business research : international trends & issues
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advancing insights on brand management
1
Agro-food small and medium enterprises in a large integrated economy : Aristotle Univ. of Thessaloniki, Thessaloniki, Greece, 11 - 14 October 1995
1
Annals of operations research ; volume 244, number 2 (September 2016)
1
Building corporate identity, image and reputation in the digital era
1
Business transformation in China
1
Channel strategies and marketing mix in a connected world
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Consumer behavior analysis : (a) rational approach to consumer choice
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Consumerism and the co-operative movement in modern British history : taking stock
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Der Kunde im Fokus
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Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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E-Services : opportunities and threats
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Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
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Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
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Fashion branding and communication : core strategies of European luxury brands
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Global competition and integration
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Handbook of information exchange in supply chain management
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
History of marketing thought ; Volume 1
1
Integrative Management- und Logistikkonzepte : Festschrift für Professor Dr. Dr. h.c. Hans-Christian Pfohl zum 60. Geburtstag
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ECONIS (ZBW)
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Omnichannel services
Dalla Pozza, Ilaria
- In:
A Research Agenda for Service Marketing
,
(pp. 45-66)
.
2024
Persistent link: https://www.econbiz.de/10014517936
Saved in:
2
Marketing management in retail customer satisfaction : opportunity and challenges
Rosário, Albérico Travassos
- In:
Management and marketing for improved retail …
,
(pp. 1-24)
.
2023
Persistent link: https://www.econbiz.de/10014366068
Saved in:
3
Internationalization of retailing : the case of Turkish ultra-fast grocery delivery retailer Getir
Atakan, M. G. Serap
;
Ata, U. Zeynep
- In:
Origin and branding in international market entry processes
,
(pp. 233-251)
.
2023
Persistent link: https://www.econbiz.de/10014436791
Saved in:
4
Management von Marketing-Effektivität und -Effizienz im Einzelhandel : ein kombiniertes Modell des wahrgenommenen Kundenwerts und des Customer Lifetime Value
Rouhi, Kaveh
;
Geiger, Ingmar
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 203-227)
.
2023
Persistent link: https://www.econbiz.de/10013555060
Saved in:
5
Reputation : configuring the symmetrical and asymmetrical paths to architecture in a retail setting
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
;
Jin, Zhongqi
- In:
Building corporate identity, image and reputation in …
,
(pp. 113-139)
.
2022
Persistent link: https://www.econbiz.de/10012609374
Saved in:
6
The importance of online retailers' ethics for traditional, online and multichannel customers
Skippari, Mika
;
Kajalo, Sami
;
Lindblom, Arto
- In:
Contemporary issues in digital marketing
,
(pp. 119-129)
.
2022
Persistent link: https://www.econbiz.de/10012698302
Saved in:
7
The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
Saved in:
8
Roles and implications of marketing communications in retail settings : a systematic review
Girotto, Michele
;
Solé Moro, Mª Luisa
;
Argila …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 173-199)
.
2022
Persistent link: https://www.econbiz.de/10013281299
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9
Increasing competitiveness of nanostore business models for different socioeconomic levels
Rangel-Espinosa, María F.
;
Hernández-Arreola, José R.
; …
- In:
Supply chain management and logistics in emerging …
,
(pp. 273-298)
.
2021
Persistent link: https://www.econbiz.de/10012542672
Saved in:
10
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491525
Saved in:
11
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491561
Saved in:
12
Customer preferences of multichannel operations in the context of omnichannel world
Öztek, M. Yaman
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 43-54)
.
2021
Persistent link: https://www.econbiz.de/10012492086
Saved in:
13
Customer experience management in omnichannel retailing
Çakiroğlu, K. Ilgın
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 97-113)
.
2021
Persistent link: https://www.econbiz.de/10012492289
Saved in:
14
Integrating different channels : showrooming and webrooming : evolution of online channels
Türk, Elif
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 197-210)
.
2021
Persistent link: https://www.econbiz.de/10012492389
Saved in:
15
Omni-channel strategy in the framework of the search engines
Gultekin, Beyza
;
Erdem, Sabri
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 211-232)
.
2021
Persistent link: https://www.econbiz.de/10012492390
Saved in:
16
Competition between private labels and national brands in a multichannel retailer
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Advancing insights on brand management
,
(pp. 103-118)
.
2017
Persistent link: https://www.econbiz.de/10011855075
Saved in:
17
Handling private label customer complaints to improve customer satisfaction : qualitative evidence from Turkish retailers
Okan, Elif Yolbulan
;
Salman, Gulberk Gultekin
- In:
Improving marketing strategies for private label products
,
(pp. 135-156)
.
2020
Persistent link: https://www.econbiz.de/10012125528
Saved in:
18
The effects of private label brand strategies on consumer perception
Tandon, Nidhi
;
Verma, Jayender
- In:
Improving marketing strategies for private label products
,
(pp. 187-205)
.
2020
Persistent link: https://www.econbiz.de/10012125554
Saved in:
19
Price-matching strategy : implications of consumer behavior and channel structure
Nalca, Arcan
;
Ray, Saibal
;
Boyacı, Tamer
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 193-226)
.
2020
Persistent link: https://www.econbiz.de/10012146864
Saved in:
20
Multi-channel retailing : effect of service quality and image congruity on intention to recommend
Sari, Vinny Muthia
;
Balqiah, Tengku Ezni
- In:
Emerging issues in economics of development, business …
,
(pp. 175-192)
.
2020
Persistent link: https://www.econbiz.de/10012419465
Saved in:
21
Marketing strategy of electronic transaction services at an Indonesian retail company
Haikal
;
M. S. Mahrinasari
;
Hendrawaty, Ernie
- In:
The future opportunities and challenges of business in …
,
(pp. 20-23)
.
2020
Persistent link: https://www.econbiz.de/10012310675
Saved in:
22
Omni-channel retailing strategy and research agenda
Abrudan, Ioana Nicoleta
;
Dabija, Dan Cristian
;
Grant, …
- In:
Perspectives on consumer behaviour : theoretical …
,
(pp. 261-280)
.
2020
Persistent link: https://www.econbiz.de/10012250641
Saved in:
23
Digitalization and Omni Channel Retailing
Li, Xi
;
Zhao, Huazhong
- In:
The Oxford handbook of supply chain management
.
2020
Persistent link: https://www.econbiz.de/10013475602
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24
The development of digital distribution channels in poland’s retail pharmaceutical market
Pieriegud, Jana
- In:
Exploring omnichannel retailing : common expectations …
,
(pp. 139-167)
.
2019
Persistent link: https://www.econbiz.de/10011954463
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25
Drivers for channel integration and omnichannel strategy : evidence from the leading grocery retailer in Turkey
Hüseyinoğlu, Işık Özge Yumurtacı
- In:
Exploring omnichannel retailing : common expectations …
,
(pp. 99-114)
.
2019
Persistent link: https://www.econbiz.de/10011953987
Saved in:
26
Private label sourcing negotiation: premium PL from dual brander
Choi, Seung-chan
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 135-142)
.
2018
Persistent link: https://www.econbiz.de/10013277497
Saved in:
27
Bilateral information sharing and pricing incentives in a retail channel
Dukes, Anthony
;
Gal-Or, Esther
;
Geylani, Tansev
- In:
Handbook of information exchange in supply chain management
,
(pp. 343-367)
.
2017
Persistent link: https://www.econbiz.de/10011550617
Saved in:
28
Harmont & Blaine : a successful dachshund to build the values and brand identity
Colurcio, Maria
;
Melia, Monia
- In:
Fashion branding and communication : core strategies of …
,
(pp. 41-72)
.
2017
Persistent link: https://www.econbiz.de/10012498303
Saved in:
29
Multichannel retailing in the regional food industry - an explorative approach
Spitzner, Sarah
;
Ebner, Tamara
- In:
Advanced e-business research : international trends & issues
,
(pp. 107-131)
.
2017
Persistent link: https://www.econbiz.de/10011731774
Saved in:
30
A manufacturer distribution issue : how to manage an online and a traditional retailer
Amrouche, Nawel
;
Yan, Ruiliang
-
2016
Persistent link: https://www.econbiz.de/10011547153
Saved in:
31
Retail policy and strategy in Vietnam
Maruyama, Masayoshi
;
Trung, Le Viet
;
Nguyen, Thi Thanh Tan
- In:
Retailing in emerging markets : a policy and strategy …
,
(pp. 94-123)
.
2015
Persistent link: https://www.econbiz.de/10010426417
Saved in:
32
All channel commerce : reinventing the shopping experience
Bhatnagar, Ashita
;
Agrawal, Jyoti
- In:
Reinventing management strategies : the design for …
,
(pp. 114-120)
.
2014
Persistent link: https://www.econbiz.de/10010437280
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33
Strategisches Management als Instrument der Geschäftsmodellentwicklung zur Unternehmensgründung : alternative Vertriebsform für Baby- und Kinderausstattung
Kehding, Enrico
- In:
Der Kunde im Fokus
,
(pp. 181-258)
.
2014
Persistent link: https://www.econbiz.de/10010438220
Saved in:
34
Wertschöpfung durch Multi-Channel-Handel
Hudetz, Kai
;
Stüber, Eva
- In:
Wertschöpfung im Handel
,
(pp. 204-221)
.
2014
Persistent link: https://www.econbiz.de/10010257712
Saved in:
35
Kundennutzenstiftende Services im Multi Channel Handel : eine empirische Untersuchung
Rock, Stefan
- In:
Marketing in Forschung und Praxis : [Jubiläumsausgabe …
,
(pp. 739-757)
.
2013
Persistent link: https://www.econbiz.de/10009780059
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36
Integriertes Kanaldesign im Multi-Channel-Marketing des Einzelhandels
Blunck, David Elias
- In:
Handel in Theorie und Praxis : Festschrift zum 60. …
,
(pp. 513-541)
.
2013
Persistent link: https://www.econbiz.de/10009774626
Saved in:
37
No-Line-Handel als höchste Evolutionsstufe des Cross-Channel-Management
Heinemann, Gerrit
- In:
Retail Business : Perspektiven, Strategien, …
,
(pp. 279-296)
.
2013
Persistent link: https://www.econbiz.de/10009748407
Saved in:
38
Optimal selling strategy in dual-channel supply chain
He, Yong
;
Song, Houfei
;
Zhang, Peng
-
2013
Persistent link: https://www.econbiz.de/10010188732
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39
Trick or treat? : an examination of marketing relationship in a nondeceptive counterfeit market
Xiao, Sarah Hong
;
Nicholson, Michael
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 198-221)
.
2013
Persistent link: https://www.econbiz.de/10009740348
Saved in:
40
Commitment contract in dual channel drop shipping supply chain
Zhao, Jinshi
;
Duan, Yongrui
;
Wang, Shijin
;
Huo, Jiazhen
-
2013
Persistent link: https://www.econbiz.de/10010190195
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41
Social media as marketing strategy : an explorative study on adoption and use by retailers
Lorenzo-Romero, Carlota
;
Constantinides, Efthymios
; …
- In:
Social media in strategic management
,
(pp. 197-215)
.
2013
Persistent link: https://www.econbiz.de/10010226687
Saved in:
42
Multi Channel Retailing : Erscheinungsformen und Erfolgsfaktoren
Schramm-Klein, Hanna
- In:
Handbuch Handel : Strategien - Perspektiven - …
,
(pp. 419-437)
.
2012
Persistent link: https://www.econbiz.de/10009738002
Saved in:
43
Kanalspezifische Fokussierungsstrategien im Online-Handel
Wieser, Oliver
;
Schöggler, Susanne
- In:
Österreichs Hidden Champions aus Kundensicht - …
,
(pp. 103-128)
.
2011
Persistent link: https://www.econbiz.de/10009553967
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44
Informieren und Kaufen bei Multichannel-Retailern : empirische Untersuchungen zum Verhalten der Endkunden
Schröder, Hendrik
;
Bohlmann, Annette
;
Witek, Matthias
; …
- In:
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. …
,
(pp. 149-176)
.
2011
Persistent link: https://www.econbiz.de/10009010225
Saved in:
45
Product choice and channel strategy for multi-channel retailers
Yan, Ruiliang
;
Wang, John
- In:
E-business applications for product development and …
,
(pp. 310-332)
.
2011
Persistent link: https://www.econbiz.de/10008938120
Saved in:
46
Future trends in multi-channel retailing
Sonneck, Peter
;
Ott, Cirk Sören
- In:
Retailing in the 21st century : current and future trends
,
(pp. 221-238)
.
2010
Persistent link: https://www.econbiz.de/10003938745
Saved in:
47
Integrated marketing communications in retailing
Raman, Kalyan
;
Naik, Prasad A.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 429-443)
.
2010
Persistent link: https://www.econbiz.de/10003938780
Saved in:
48
Internet-Einzelhandel bei Multi-Channel-Unternehmen
Breidenbach, Petra
;
Rauh, Jürgen
- In:
Produktion - Distribution - Konsum : Auswirkungen von …
,
(pp. 51-73)
.
2010
Persistent link: https://www.econbiz.de/10003902207
Saved in:
49
CSR of large Chinese retailers : from the perspective of distribution channels
Yang, Bo
-
2010
Persistent link: https://www.econbiz.de/10003983049
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50
Umgang mit Kanalkonflikten im Multi-Channel-Handel : Herausforderungen und Lösungsansätze aus der Praxis des Fashion Retail
Peters, Matthias
- In:
Web-Exzellenz im E-Commerce : Innovation und …
,
(pp. 249-262)
.
2010
Persistent link: https://www.econbiz.de/10003955871
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