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person:"Nash, Edward L."
~person:"Park, Jin Seong"
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Search: subject_exact:"Dialogmarketing"
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Direktmarketing
12
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7
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4
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risk disclosure
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Nash, Edward L.
Park, Jin Seong
Holland, Heinrich
26
Mann, Andreas
21
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18
Krafft, Manfred
18
Kreutzer, Ralf T.
18
Kleinaltenkamp, Michael
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11
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10
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9
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9
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Hesse, Jürgen
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Karlan, Dean
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Meffert, Heribert
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Verhoef, Peter C.
8
Wirthgen, Bernd
8
Ahrens, Michael
7
Diepen, Merel van
7
Schneider, Helmut
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Stone, Bob
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Tapp, Alan
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Fredebeul-Krein, Tobias
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Health marketing quarterly
3
Journal of business ethics : JOBE
1
Journal of promotion management : JPM
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
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5
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1
Effects of risk disclosure prominence in direct-to-consumer advertising (DTCA) of prescription drugs : an integrative cognitive process model
Ju, Ilwoo
;
Park, Jin Seong
- In:
Health marketing quarterly
35
(
2018
)
1
,
pp. 32-46
Persistent link: https://www.econbiz.de/10011865627
Saved in:
2
Optimistic bias, advertising skepticism, and consumer intentions for seeking information about the health risks of prescription medicine
Park, Jin Seong
;
Ahn, Ho-Young Anthony
;
Haley, Eric John
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 81-96
Persistent link: https://www.econbiz.de/10011706876
Saved in:
3
Principles in action : an examination of food and drug administration letters involving violative Internet promotions from 1997 to 2012
Hoy, Mariea Grubbs
;
Park, Jin Seong
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
2
,
pp. 127-142
Persistent link: https://www.econbiz.de/10010439144
Saved in:
4
When numbers count : framing, subjective numeracy, and the effects of message quantification in direct-to-consumer prescription drug advertisements
Ju, Ilwoo
;
Park, Jin Seong
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 488-506
Persistent link: https://www.econbiz.de/10010198644
Saved in:
5
Direct-to-consumer (DTC) antidepressant advertising and consumer misperceptions about the chemical imbalance theory of depression : the moderating role of skepticism
Park, Jin Seong
;
Ahn, Ho-young
- In:
Health marketing quarterly
30
(
2013
)
4
,
pp. 362-378
Persistent link: https://www.econbiz.de/10010244729
Saved in:
6
The social reality of depression : DTC advertising of antidepressants and perceptions of the prevalence and lifetime risk of depression
Park, Jin Seong
;
Grow, Jean M.
- In:
Journal of business ethics : JOBE
79
(
2008
)
4
,
pp. 379-393
Persistent link: https://www.econbiz.de/10003717540
Saved in:
7
Direct marketing : strategy, planning, execution
Nash, Edward L.
-
2000
-
4. ed.
Persistent link: https://www.econbiz.de/10001408600
Saved in:
8
Direct marketing : strategy, planning, execution
Nash, Edward L.
-
2000
-
4. ed.
Persistent link: https://www.econbiz.de/10004600098
Saved in:
9
Direct marketing : strategy, planning, execution
Nash, Edward L.
-
1995
-
3. ed.
Persistent link: https://www.econbiz.de/10004243827
Saved in:
10
The direct marketing handbook
Nash, Edward L.
(
contributor
)
-
1992
-
2. ed.
Persistent link: https://www.econbiz.de/10004130552
Saved in:
11
Direct marketing : strategy, planning, execution
Nash, Edward L.
-
1986
-
2. ed.
Persistent link: https://www.econbiz.de/10004783766
Saved in:
12
The direct marketing handbook
Nash, Edward L.
(
contributor
)
-
1984
Persistent link: https://www.econbiz.de/10004139006
Saved in:
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