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~isPartOf:"Schriften zu Dialogmarketing 'revisited'"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Schriften zu Dialogmarketing 'revisited'
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
SpringerLink / Bücher
43
Health marketing quarterly
34
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Direct marketing : an international journal
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Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
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Journal of business research : JBR
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Leitfaden Online-Marketing ; [Bd. 1]
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Direct store delivery : concepts, applications and instruments
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Springer eBook Collection / Business and Economics
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ERIM report series research in management
10
Journal of marketing research : JMR
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
Europäische Hochschulschriften / 5
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Research
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European journal of operational research : EJOR
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International direct marketing : principles, best practices, marketing facts
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Management science : journal of the Institute for Operations Research and the Management Sciences
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NBER working paper series
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Journal of advertising research
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
6
Die Bank
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Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
6
Journal of marketing
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Journal of marketing communications
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Journal of retailing and consumer services
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Journal of targeting, measurement and analysis for marketing
6
Kundenmanagement & Electronic Commerce
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NBER Working Paper
6
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
5
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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ECONIS (ZBW)
29
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1
The effectiveness of triggered email marketing in addressing browse abandonments
Goic, Marcel
;
Rojas, Andrea
;
Saavedra, Ignacio
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 118-145
Persistent link: https://www.econbiz.de/10013041326
Saved in:
2
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
3
LSTM response models for direct marketing analytics : replacing feature engineering with deep learning
Sarkar, Mainak
;
De Bruyn, Arnaud
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 80-95
Persistent link: https://www.econbiz.de/10012502848
Saved in:
4
Catalogue as a tool for reinforcing habits : empirical evidence from a multichannel retailer
Mark, Tanya
;
Bulla, Jan
;
Niraj, Rakesh
;
Bulla, Ingo
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 528-541
Persistent link: https://www.econbiz.de/10012152461
Saved in:
5
Calling customers to take action : the impact of incentive and customer characteristics on direct mailing effectiveness
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 62-80
Persistent link: https://www.econbiz.de/10011997998
Saved in:
6
Basket composition and choice among direct channels : a latent state model of shopping costs
Kalyanam, Kirthi
;
Lenk, Peter J.
;
Rhee, Eddie
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 69-88
Persistent link: https://www.econbiz.de/10011743777
Saved in:
7
Assimilation-contrast theory in action : operationalization and managerial impact in a fundraising context
De Bruyn, Arnaud
;
Prokopec, Sonja
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 367-381
Persistent link: https://www.econbiz.de/10011734865
Saved in:
8
The effect of firms' structural designs on advertising and personal selling returns
Lee, Ju-Yeon
;
Sridhar, Shrihari
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 173-193
Persistent link: https://www.econbiz.de/10011671962
Saved in:
9
The effects of channel experiences and direct marketing on customer retention in multichannel settings
Chang, Chun-Wei
;
Zhang, Jonathan Z.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 70-90
Persistent link: https://www.econbiz.de/10011615980
Saved in:
10
Special issue: Mobile marketing
Shankar, Venkatesh
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011489400
Saved in:
11
Managing customer acquisition risk using co-operative databases
Liu, Hongju
;
Pancras, Joseph
;
Houtz, Malcolm
- In:
Journal of interactive marketing : a quarterly …
29
(
2015
),
pp. 39-56
Persistent link: https://www.econbiz.de/10010509548
Saved in:
12
Targeting high value customers while under resource constraint : partial order constrained optimization with genetic algorithm
Cui, Geng
;
Wong, Man Leung
;
Wan, Xiang
- In:
Journal of interactive marketing : a quarterly …
29
(
2015
),
pp. 27-37
Persistent link: https://www.econbiz.de/10010509552
Saved in:
13
To retain? To upgrade? : the effects of direct mail on regular donation behavior
Thomas, Suman Ann
;
Feng, Shanfei
;
Krishnan, Trichy V.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 48-63
Persistent link: https://www.econbiz.de/10010517012
Saved in:
14
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
Saved in:
15
Donor segmentation : when summary statistics don't tell the whole story
Durango-Cohen, Elizabeth J.
;
Torres, Ramón L.
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 172-184
Persistent link: https://www.econbiz.de/10010128378
Saved in:
16
The effects of mailing design characteristics on direct mail campaign performance
Feld, Sebastian
;
Frenzen, Heiko
;
Krafft, Manfred
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 143-159
Persistent link: https://www.econbiz.de/10009746288
Saved in:
17
Improving campaign success rate by tailoring donation requests along the donor lifecycle
Verhaert, Griet Alice
;
Van den Poel, Dirk
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
1
,
pp. 51-63
Persistent link: https://www.econbiz.de/10008909979
Saved in:
18
The impact of direct-to-consumer advertising of prescription drugs on physician visits and drug requests : empirical findings and public policy implications
Liu, Qiang
;
Gupta, Sachin
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 205-217
Persistent link: https://www.econbiz.de/10009376047
Saved in:
19
Does irritation induced by charitable direct mailings reduce donations?
Diepen, Merel van
;
Donkers, Bas
;
Franses, Philip Hans
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 180-188
Persistent link: https://www.econbiz.de/10003885199
Saved in:
20
Interactivity's unanticipated consequences for marketers and marketing
Deighton, John
;
Kornfeld, Leora
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
1
,
pp. 4-10
Persistent link: https://www.econbiz.de/10003833022
Saved in:
21
The results from the lifetime value and customer equity modeling competition
Malthouse, Edward C.
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
3
,
pp. 272-275
Persistent link: https://www.econbiz.de/10003873451
Saved in:
22
Information privacy research : framework for integrating multiple publics, information channels, and responses
Peltier, James
;
Milne, George R.
;
Phelps, Joseph E.
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 191-205
Persistent link: https://www.econbiz.de/10003847138
Saved in:
23
Einzelhandel : Optionen des neuen Dialogs für den Einzelhandel ; Dritter Weg, Cross Media und Kooperation
Rutschmann, Marc
-
2008
Persistent link: https://www.econbiz.de/10003635018
Saved in:
24
Medien : Einstein für erfolgreiche Medienanbieter ; Glaubenssätze, Veränderungen und Stellhebel in den Medienmärkten von morgen
Künzler, Hans-Peter
;
Häusler, Eduard
;
Bächle, Marc
-
2008
Persistent link: https://www.econbiz.de/10003635023
Saved in:
25
Nonprofit-Organisationen : echtes Engagement ist der Gewinn ; wie Nonprofit-Organisationen ihren Dialog effektiver gestalten
Peter, Thomas
-
2008
Persistent link: https://www.econbiz.de/10003635025
Saved in:
26
Konsumgüter : Evolutionsprozesse im Marketing für Hersteller von Konsumgütern
Künzler, Hans-Peter
-
2008
Persistent link: https://www.econbiz.de/10003635026
Saved in:
27
Business-to-Business-Marketing : Erfolg mit kleinen Geschäften ; Smart Account Management im Business-to-Business-Marketing
Belz, Christian
;
Schmitz, Christian
-
2008
Persistent link: https://www.econbiz.de/10003635027
Saved in:
28
Versandhandel : Kampf der Kanäle ; Herausforderungen und Chancen für den Versandhandel in den Märkten von morgen
Künzler, Hans-Peter
;
Barringer, Jochen
;
Masso, Marius
-
2008
Persistent link: https://www.econbiz.de/10003635028
Saved in:
29
Financial Services : das Yin und Yang des Dialogmarketings
Oggenfuss, Christoph W.
;
Studer, René
-
2008
Persistent link: https://www.econbiz.de/10003635029
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