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~isPartOf:"Schriften zu Dialogmarketing 'revisited'"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Schriften zu Dialogmarketing 'revisited'
Journal of targeting, measurement and analysis for marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
SpringerLink / Bücher
43
Health marketing quarterly
34
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Journal of business research : JBR
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct store delivery : concepts, applications and instruments
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Springer eBook Collection / Business and Economics
11
ERIM report series research in management
10
Journal of marketing research : JMR
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
Europäische Hochschulschriften / 5
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Research
9
European journal of operational research : EJOR
8
International direct marketing : principles, best practices, marketing facts
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
NBER working paper series
8
Springer eBook Collection
8
Journal of advertising research
7
Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
6
Die Bank
6
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
6
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Kundenmanagement & Electronic Commerce
6
NBER Working Paper
6
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
5
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
5
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ECONIS (ZBW)
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1
Do sympathy biases induce charitable giving? The effects of advertising content
Sudhir, K.
;
Roy, Subroto
;
Cherian, Mathew
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 849-869
Persistent link: https://www.econbiz.de/10011617432
Saved in:
2
Valuing customer portfolios with endogenous mass and direct marketing interventions using a stochastic dynamic programming decomposition
Esteban-Bravo, Mercedes
;
Vidal-Sanz, Jose M.
;
Yildirim, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
5
,
pp. 621-640
Persistent link: https://www.econbiz.de/10010468418
Saved in:
3
Incorporating direct marketing activity into latent attrition models
Schweidel, David A.
;
Knox, George
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
3
,
pp. 471-487
Persistent link: https://www.econbiz.de/10009759889
Saved in:
4
The relationship between DTCA, drug requests, and prescriptions : uncovering variation in speciality and space
Stremersch, Stefan
;
Landsman, Vardit
;
Venkataraman, Sriram
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 89-110
Persistent link: https://www.econbiz.de/10009725699
Saved in:
5
Identifying causal marketing mix effects using a regression discontinuity design
Hartmann, Wesley
;
Nair, Harikesh
;
Narayanan, Sridhar
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 1079-1097
Persistent link: https://www.econbiz.de/10009427799
Saved in:
6
Role of demographics, social connectedness and prior internet experience in adoption of online shopping : applications for direct marketing
Naseri, Mohammad Bakher
;
Elliott, Greg
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
2
,
pp. 69-84
Persistent link: https://www.econbiz.de/10009270782
Saved in:
7
Direct-to-consumer advertising of prescription drugs : a strategic analysis
Amaldoss, Wilfred
;
He, Chuan
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 472-487
Persistent link: https://www.econbiz.de/10003868039
Saved in:
8
Dynamic customer management and the value of one-to-one marketing
Khan, Romana
;
Lewis, Michael
;
Singh, Vishal
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
6
,
pp. 1063-1079
Persistent link: https://www.econbiz.de/10003909105
Saved in:
9
Einzelhandel : Optionen des neuen Dialogs für den Einzelhandel ; Dritter Weg, Cross Media und Kooperation
Rutschmann, Marc
-
2008
Persistent link: https://www.econbiz.de/10003635018
Saved in:
10
Medien : Einstein für erfolgreiche Medienanbieter ; Glaubenssätze, Veränderungen und Stellhebel in den Medienmärkten von morgen
Künzler, Hans-Peter
;
Häusler, Eduard
;
Bächle, Marc
-
2008
Persistent link: https://www.econbiz.de/10003635023
Saved in:
11
Nonprofit-Organisationen : echtes Engagement ist der Gewinn ; wie Nonprofit-Organisationen ihren Dialog effektiver gestalten
Peter, Thomas
-
2008
Persistent link: https://www.econbiz.de/10003635025
Saved in:
12
Konsumgüter : Evolutionsprozesse im Marketing für Hersteller von Konsumgütern
Künzler, Hans-Peter
-
2008
Persistent link: https://www.econbiz.de/10003635026
Saved in:
13
Business-to-Business-Marketing : Erfolg mit kleinen Geschäften ; Smart Account Management im Business-to-Business-Marketing
Belz, Christian
;
Schmitz, Christian
-
2008
Persistent link: https://www.econbiz.de/10003635027
Saved in:
14
Versandhandel : Kampf der Kanäle ; Herausforderungen und Chancen für den Versandhandel in den Märkten von morgen
Künzler, Hans-Peter
;
Barringer, Jochen
;
Masso, Marius
-
2008
Persistent link: https://www.econbiz.de/10003635028
Saved in:
15
Financial Services : das Yin und Yang des Dialogmarketings
Oggenfuss, Christoph W.
;
Studer, René
-
2008
Persistent link: https://www.econbiz.de/10003635029
Saved in:
16
Special issue: mobile marketing
Reynolds, Jonathan
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003698610
Saved in:
17
Attitudes towards mobile marketing tools : a study of Turkish consumers
Barutçu, Süleyman
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10003698724
Saved in:
18
M-politics : credibility and effectiveness of mobile political communications
Prete, Maria Irene
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 48-56
Persistent link: https://www.econbiz.de/10003698740
Saved in:
19
Stimulating customer response to promotions : the case of mobile phone coupons
Kondo, Fumiyo N.
;
Uwadaira, Yasuhiro
;
Nakahara, Mariko
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003698745
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20
Micro mobility marketing : two cases on location-based supermarket shopping trolleys
Hosbond, Jens Henrik
;
Skov, Mikael B.
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 68-77
Persistent link: https://www.econbiz.de/10003698750
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