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~subject:"Kundenanalyse"
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Search: subject_exact:"Distributionskanal"
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Kundenanalyse
Distribution channel
4,796
Vertriebsweg
4,796
Einzelhandel
880
Retail trade
872
Theorie
828
Theory
828
Consumer behaviour
815
Konsumentenverhalten
815
Electronic Commerce
636
Online-Handel
610
Online retailing
609
E-commerce
599
Lieferkette
589
Supply chain
589
Beziehungsmarketing
458
Relationship marketing
458
Deutschland
449
Germany
437
Lieferantenmanagement
428
Supplier relationship management
428
Preismanagement
420
Pricing strategy
420
Marketingmanagement
391
Spieltheorie
381
Game theory
380
Marketing management
380
USA
312
United States
309
Absatzweg
228
Internet
219
Online-Marketing
195
Internet marketing
193
Competition
192
Marketing
185
Wettbewerb
184
Vertrieb
133
Physical distribution
119
Logistik
116
Logistics
115
Brand management
113
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8
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Çengel, Özgür
2
Ahlert, Dieter
1
Akturk, M. Serkan
1
Brunelle, Eric
1
Böcker, Jens
1
Chatterjee, Patrali
1
Chiou, Jyh-shen
1
Chou, Szu-yu
1
Evanschitzky, Heiner
1
Fisher, Marshall L.
1
Gallino, Santiago
1
Gensler, Sonja
1
Heim, Gregory R.
1
Ketzenberg, Michael
1
Schettgen, Gabriele
1
Schmidt, Inga
1
Schmidt, Inga Dorothee
1
Schröder, Hendrik
1
Schögel, Marcus
1
Skiera, Bernd
1
Thesing, Miriam
1
Tomczak, Torsten
1
Wu, Lei-yu
1
Xu, Joseph Jiaqi
1
Çakiroğlu, K. Ilgın
1
Öztek, M. Yaman
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
2
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Internetökonomie und Hybridität
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of marketing research
1
Journal of operations management
1
Modern concepts of the theory of the firm : managing enterprises of the New Economy ; with 82 tables
1
The international review of retail, distribution and consumer research
1
Thexis / Fachbericht für Marketing
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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ECONIS (ZBW)
12
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1
Customer preferences of multichannel operations in the context of omnichannel world
Öztek, M. Yaman
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 43-54)
.
2021
Persistent link: https://www.econbiz.de/10012492086
Saved in:
2
Customer experience management in omnichannel retailing
Çakiroğlu, K. Ilgın
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 97-113)
.
2021
Persistent link: https://www.econbiz.de/10012492289
Saved in:
3
The value of rapid delivery in omnichannel retailing
Fisher, Marshall L.
;
Gallino, Santiago
;
Xu, Joseph Jiaqi
- In:
Journal of marketing research
56
(
2019
)
5
,
pp. 732-748
Persistent link: https://www.econbiz.de/10012177633
Saved in:
4
Assessing impacts of introducing ship-to-store service on sales and returns in omnichannel retailing : a data analytics study
Akturk, M. Serkan
;
Ketzenberg, Michael
;
Heim, Gregory R.
- In:
Journal of operations management
61
(
2018
),
pp. 15-45
Persistent link: https://www.econbiz.de/10011932706
Saved in:
5
Die Customer-Journey : Chance für mehr Kundennähe
Böcker, Jens
- In:
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. …
,
(pp. 165-177)
.
2015
Persistent link: https://www.econbiz.de/10011308011
Saved in:
6
Kundentypologie in der Multikanalwelt : Ergebnisse einer Online- und Offline-Befragung
Ahlert, Dieter
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003419609
Saved in:
7
You do the service but they take the order
Chiou, Jyh-shen
;
Wu, Lei-yu
;
Chou, Szu-yu
- In:
Journal of business research : JBR
65
(
2012
)
7
,
pp. 883-889
Persistent link: https://www.econbiz.de/10009562263
Saved in:
8
Causes and consequences of "order online pick up in-store" shopping behavior
Chatterjee, Patrali
- In:
The international review of retail, distribution and …
20
(
2010
)
4
,
pp. 431-448
Persistent link: https://www.econbiz.de/10008656680
Saved in:
9
The moderating role of cognitive fit in consumer channel preference
Brunelle, Eric
- In:
Journal of electronic commerce research : JECR
10
(
2009
)
3
,
pp. 178-195
Persistent link: https://www.econbiz.de/10003926883
Saved in:
10
Multi-Channel-Retailing und kundenbezogene Erfolgsrechnung
Schröder, Hendrik
;
Schettgen, Gabriele
- In:
Thexis : Fachzeitschrift für Marketing ; …
23
(
2006
)
4
,
pp. 43-47
Persistent link: https://www.econbiz.de/10003384338
Saved in:
11
Multi-channel management and its impact on customers' purchase behavior
Skiera, Bernd
;
Gensler, Sonja
- In:
Modern concepts of the theory of the firm : managing …
,
(pp. 122-137)
.
2004
Persistent link: https://www.econbiz.de/10001802225
Saved in:
12
Nutzung von Distributionskanälen aus Kundensicht : eine explorative Analyse der Reisebranche
Schmidt, Inga Dorothee
;
Schögel, Marcus
;
Tomczak, Torsten
-
2003
Persistent link: https://www.econbiz.de/10001765551
Saved in:
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