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subject:"Werbewirkung"
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Search: subject_exact:"Emotional marketing"
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Werbewirkung
Emotional branding
67
Emotionale Werbung
67
Consumer behaviour
20
Konsumentenverhalten
20
Advertising effects
14
Brand management
11
Markenführung
11
Werbepsychologie
11
Psychology of advertising
10
Emotion
9
Advertising
7
Werbung
7
Beziehungsmarketing
5
Großbritannien
5
Marketing
5
Perception
5
Relationship marketing
5
United Kingdom
5
Verbraucherverhalten
5
Wahrnehmung
5
emotional marketing
5
USA
4
United States
4
Branchenentwicklung
3
Brand loyalty
3
Consumer attitudes
3
Emotionales Verhalten
3
Experiment
3
Markentreue
3
Marketing management
3
Marketingmanagement
3
Print advertising
3
Printwerbung
3
Sector development
3
Social Web
3
Social web
3
Target group
3
Verbraucher
3
Verbrauchereinstellung
3
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10
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3
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1
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1
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English
12
German
2
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Hartmann, Patrick
2
Hatzithomas, Leonidas
2
Margariti, Kostoula
2
Tsichla, Eirini
2
Voutsa, Maria C.
2
Apaolaza, Vanessa
1
Apaolaza, Venessa
1
Barrutia, José M.
1
Baxter, Stacey M.
1
Bertoldi, Bernardo
1
Bose, Mousumi
1
D'Souza, Clare M.
1
Echebarria, Carmen
1
Eisend, Martin
1
Gartz, Sebastian
1
Giachino, Chiara
1
Ilicic, Jasmina
1
Keshavarzian, Mohammad
1
Klug, Matthias
1
Kulczynski, Alicia
1
Lee-Wingate, Sooyeon Nikki
1
Li, Shanshi
1
Mayer, James Mark
1
Moon, Jae Yun
1
Petrarulo, Gabriella
1
Sabri, Ouidade
1
Sachse, Jan-Christoph
1
Schmidt-Stohn, Olaf
1
Schwille, Elisabeth Annet-Christine
1
Shayegan, Mohammad Javad
1
Stupino, Margherita
1
Yoon, Hye Jin
1
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Brand the Future : systematische Markenentwicklung im B2B
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
2
Journal of marketing theory and practice
2
Designing and communicating experience
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of customer behaviour
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Psychology & marketing
1
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ECONIS (ZBW)
14
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1
Evaluating the impact of emotional advertisement on customers and its relationship with brand value
Shayegan, Mohammad Javad
;
Keshavarzian, Mohammad
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 350-368
Persistent link: https://www.econbiz.de/10014442627
Saved in:
2
Examining consumer responses to YouTube ads through facial expressions and self-reports : the role of gender identity and emotional appeals
Voutsa, Maria C.
;
Tsichla, Eirini
;
Hatzithomas, Leonidas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 368-393
Persistent link: https://www.econbiz.de/10012670668
Saved in:
3
Gender responses to emotional appeals in advertising : comparing self-reports and facial expressions
Tsichla, Eirini
;
Voutsa, Maria C.
;
Margariti, Kostoula
; …
- In:
Designing and communicating experience
,
(pp. 241-253)
.
2021
Persistent link: https://www.econbiz.de/10012648317
Saved in:
4
Emotional appeals in tourism TV commercials : a psycho-physiological study
Li, Shanshi
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
6
,
pp. 783-806
Persistent link: https://www.econbiz.de/10012053347
Saved in:
5
Harnessing facial cues to predict, assess, and increase the effectiveness of communication in marketing
Schwille, Elisabeth Annet-Christine
-
2018
Persistent link: https://www.econbiz.de/10011962093
Saved in:
6
Emotionen rechnen sich
Sachse, Jan-Christoph
;
Klug, Matthias
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 81-95)
.
2017
Persistent link: https://www.econbiz.de/10011565731
Saved in:
7
Kunden ins rechte Licht setzen
Gartz, Sebastian
;
Schmidt-Stohn, Olaf
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 135-150)
.
2017
Persistent link: https://www.econbiz.de/10011565742
Saved in:
8
Fear appeals in social marketing : the case of anti-speeding video advertisement "Mistakes"
Giachino, Chiara
;
Stupino, Margherita
;
Petrarulo, Gabriella
- In:
Journal of customer behaviour
16
(
2017
)
1
,
pp. 61-74
Persistent link: https://www.econbiz.de/10011757541
Saved in:
9
When your source is smiling, consumers may automatically smile with you : investigating the source expressive display hypothesis
Kulczynski, Alicia
;
Ilicic, Jasmina
;
Baxter, Stacey M.
- In:
Psychology & marketing
33
(
2016
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10011433816
Saved in:
10
Nature imagery in non-green advertising : the effects of emotion, autobiographical memory, and consumer's green
Hartmann, Patrick
;
Apaolaza, Vanessa
;
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 427-440
Persistent link: https://www.econbiz.de/10011633849
Saved in:
11
The influence of mortality focus on guilt advertising effectiveness
Lee-Wingate, Sooyeon Nikki
;
Moon, Jae Yun
;
Bose, Mousumi
- In:
Journal of marketing theory and practice
22
(
2014
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10010346477
Saved in:
12
Environmental threat appeals in green advertising : the role of fear arousal and coping efficacy
Hartmann, Patrick
;
Apaolaza, Venessa
;
D'Souza, Clare M.
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 741-765
Persistent link: https://www.econbiz.de/10010467593
Saved in:
13
Do humour and threat work well together? : the moderating effect of need for cognition in humorous threat persuasion advertisements
Yoon, Hye Jin
;
Mayer, James Mark
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 725-740
Persistent link: https://www.econbiz.de/10010467596
Saved in:
14
Taboo advertising : can humor help to attract attention and enhance recall?
Sabri, Ouidade
- In:
Journal of marketing theory and practice
20
(
2012
)
4
,
pp. 407-422
Persistent link: https://www.econbiz.de/10009688903
Saved in:
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