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~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"eWOM"
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Search: subject_exact:"Empfehlungsmarketing"
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eWOM
Viral marketing
52
Virales Marketing
52
Consumer behaviour
34
Konsumentenverhalten
34
Social Web
31
Social web
31
Internet marketing
27
Online-Marketing
27
Advertising effects
9
Werbewirkung
9
Advertising
8
Online retailing
8
Online-Handel
8
Werbung
8
Internet
5
social media
5
Brand management
4
Customer satisfaction
4
Kundenzufriedenheit
4
Markenführung
4
Beziehungsmarketing
3
Brand image
3
Confidence
3
Customer integration
3
Instagram
3
Kundenintegration
3
Markenimage
3
Perception
3
Personalisierung
3
Personalization
3
Relationship marketing
3
Social media
3
Vertrauen
3
Wahrnehmung
3
Word of mouth
3
Word-of-mouth
3
online reviews
3
Bewertung
2
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7
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Choi, Jeonghye
1
Choi, Yung Kyun
1
Gangadharbatla, Harsha
1
Gvili, Yaniv
1
Hong, Seoyeon
1
Hopp, Toby
1
Huh, Jisu
1
Kim, Alex Jiyoung
1
Kim, Jeeyeon
1
Kim, Kacy K.
1
Ko, Eunju
1
Levy, Shalom
1
Pfeuffer, Alexander
1
Pittman, Matthew
1
Vargo, Chris J.
1
Yoon, Sukki
1
Yoon, Yeohong
1
Yu, Jihye
1
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Marketing letters : a journal of research in marketing
International journal of advertising : the review of marketing communications
Journal of business research : JBR
16
International journal of internet marketing and advertising : IJIMA
11
International journal of hospitality management
9
Journal of retailing and consumer services
9
International journal of electronic marketing and retailing : IJEMR
5
Journal of marketing communications
5
International journal of consumer studies
4
International journal of electronic commerce : IJEC
4
Journal of management information systems : JMIS
4
Psychology & marketing
4
International journal of business innovation and research : IJBIR
3
Journal of customer behaviour
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of hospitality marketing & management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of organizational computing and electronic commerce
3
Technological forecasting & social change : an international journal
3
Tourism management : research, policies, practice
3
Australasian marketing journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Cogent business & management
2
Electronic commerce research
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of arts management
2
International journal of business environment : IJBE
2
International journal of networking and virtual organisations : IJNVO
2
International review on public and non-profit marketing
2
Journal of Asia Pacific business
2
Journal of global marketing
2
Journal of hospitality and tourism insights
2
Journal of international trade & commerce
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of service research : JSR
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Online reputation management in destination and hospitality : what we know, what we need to know
2
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ECONIS (ZBW)
7
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1
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
2
Effects of different sponsorship disclosure message types on consumers' trust and attitudes
Pfeuffer, Alexander
;
Huh, Jisu
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 49-80
Persistent link: https://www.econbiz.de/10012498501
Saved in:
3
Online shopper engagement in price negotiation : the roles of culture, involvement and eWOM
Levy, Shalom
;
Gvili, Yaniv
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 232-257
Persistent link: https://www.econbiz.de/10012200480
Saved in:
4
eWOM anatomy of online product reviews : interaction effects of review number, valence, and star ratings on perceived credibility
Hong, Seoyeon
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 892-920
Persistent link: https://www.econbiz.de/10012395585
Saved in:
5
The effects of eWOM volume and valence on product sales : an empirical examination of the movie industry
Kim, Kacy K.
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 471-488
Persistent link: https://www.econbiz.de/10012200272
Saved in:
6
The effects of eWOM characteristics on consumer ratings : evidence from TripAdvisor.com
Yoon, Yeohong
;
Kim, Alex Jiyoung
;
Kim, Jeeyeon
;
Choi, …
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 684-703
Persistent link: https://www.econbiz.de/10012200312
Saved in:
7
eWOM across channels : comparing the impact of self-enhancement, positivity bias and vengeance on Facebook and Twitter
Vargo, Chris J.
;
Gangadharbatla, Harsha
;
Hopp, Toby
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1153-1172
Persistent link: https://www.econbiz.de/10012200372
Saved in:
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