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MSI reports : working paper series
The international journal of human resource management
262
SpringerLink / Bücher
132
International journal of production economics
61
International journal of technology management : IJTM
57
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
52
The journal of technology transfer
52
Gabler Edition Wissenschaft
43
International journal of production research
41
European accounting review
36
International journal of business innovation and research
34
Management information systems : mis quarterly
33
Human resource management journal
30
Journal of sports economics
30
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26
Springer eBook Collection / Business and Economics
26
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23
Gabler Research
22
Journal of management information systems : JMIS
22
Working paper / National Bureau of Economic Research, Inc.
21
Finanz-Betrieb : FB ; Zeitschrift für Unternehmensfinanzierung und Finanzmanagement
20
NBER working paper series
20
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
20
Springer eBook Collection
20
Journal of advertising : official publication of the American Academy of Advertising
18
International journal of electronic commerce : IJEC
17
Journal of business economics : JBE
17
Research
17
The journal of real estate research
17
Health care management science
16
International journal of quality & reliability management
16
International journal of human resources development and management : IJHRDM
15
Die Betriebswirtschaft : DBW
14
NBER Working Paper
14
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
14
Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
13
R & D management
13
International journal of selection and assessment
12
Journal of information & knowledge management : JIKM
12
Accounting and finance : journal of the Accounting Association of Australia and New Zealand
11
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ECONIS (ZBW)
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1
No comment?! : the drivers of reactions to online posts in professional groups
Rooderkerk, Robert P.
;
Pauwels, Koen H.
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 63-103
Persistent link: https://www.econbiz.de/10009559371
Saved in:
2
How do brand portfolio strategies affect firm value?
Hsu, Liwu
;
Fournier, Susan
;
Srinivasan, Shuba
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 95-155
Persistent link: https://www.econbiz.de/10009531736
Saved in:
3
On brands and word of mouth
Peres, Renana
;
Shachar, Ron
;
Lovett, Mitchell J.
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 39-93
Persistent link: https://www.econbiz.de/10009531737
Saved in:
4
The complexity of multi-media effects
Kolsarici, Ceren
;
Vakratsas, Demetrios
- In:
MSI reports : working paper series
(
2011
)
1
,
pp. 3-41
Persistent link: https://www.econbiz.de/10009383326
Saved in:
5
Social transmission, emotion, and the virality of online contents
Berger, Jonah
;
Milkman, Katherine L.
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 251-289
Persistent link: https://www.econbiz.de/10008841372
Saved in:
6
Marketing activity, blogging, and sales
Onishi, Hiroshi
;
Manchanda, Puneet
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 183-250
Persistent link: https://www.econbiz.de/10008841373
Saved in:
7
Survival of manufacturing firms in Fortune 500 : the roles of marketing capital and R&D capital
Vadakkepatt, Gautham Gopal
;
Shankar, Venkatesh
; …
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 45-95
Persistent link: https://www.econbiz.de/10008841379
Saved in:
8
Unplanned buying on shopping trips
Bell, David R.
;
Corsten, Daniel
;
Knox, George
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 3-44
Persistent link: https://www.econbiz.de/10008841380
Saved in:
9
Do satisfied customers always buy more? : the roles of satiation and habituation in customer repurchase
Voss, Glenn B.
;
Godfrey, Andrea
;
Seiders, Kathleen
- In:
MSI reports : working paper series
(
2010
)
1
,
pp. 61-107
Persistent link: https://www.econbiz.de/10008992312
Saved in:
10
An empirical investigation of the impact of gasoline prices on grocery shopping behavior
Ma, Yu
;
Gauri, Dinesh
;
Ailawadi, Kusum
;
Grewal, Dhruv
- In:
MSI reports : working paper series
(
2010
)
1
,
pp. 3-59
Persistent link: https://www.econbiz.de/10008992313
Saved in:
11
The impact of the supporting-firm base in markets with network
Wang, Qi
;
Xie, Jinhong
- In:
MSI reports : working paper series
(
2010
)
2
,
pp. 193-234
Persistent link: https://www.econbiz.de/10009006664
Saved in:
12
Value implications of corporate branding in mergers
Mizik, Natalie
;
Knowles, Jonathan
;
Dinner, Isaac
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 187-233
Persistent link: https://www.econbiz.de/10009007357
Saved in:
13
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 41-90
Persistent link: https://www.econbiz.de/10009007361
Saved in:
14
Consumer attitude dynamics and marketing impact on sales
Hanssens, Dominique M.
;
Pauwels, Koen
;
Srinivasan, Shuba
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 3-39
Persistent link: https://www.econbiz.de/10009007363
Saved in:
15
Relationships take two : customer attachment styles' influence on consumers' desire for close relationships and loyalty to the firm
Mende, Martin
;
Bolton, Ruth N.
;
Bitner, Mary Jo
- In:
MSI reports : working paper series
(
2009
)
3
,
pp. 23-49
Persistent link: https://www.econbiz.de/10003950175
Saved in:
16
A cross-national investigation into the marketing department's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
;
Natter, Martin
; …
- In:
MSI reports : working paper series
(
2009
)
4
,
pp. 3-27
Persistent link: https://www.econbiz.de/10003960859
Saved in:
17
The role of marketing and sales in organizations and its impact on performance
Götz, Oliver
;
Hansen, Ann-Kristin
;
Jo, A-Ram
;
Krafft, …
- In:
MSI reports : working paper series
(
2009
)
4
,
pp. 29-48
Persistent link: https://www.econbiz.de/10003960876
Saved in:
18
Service productivity strategy
Rust, Roland T.
;
Huang, Ming-hui
- In:
MSI reports : working paper series
(
2009
)
4
,
pp. 77-99
Persistent link: https://www.econbiz.de/10003960978
Saved in:
19
How important are brands? : a cross-category, cross-country study
Fischer, Marc
;
Voelckner, Franziska
;
Sattler, Henrik
- In:
MSI reports : working paper series
(
2009
)
1
,
pp. 53-77
Persistent link: https://www.econbiz.de/10003857396
Saved in:
20
The effect of brand acquisition and disposal on stock returns
Wiles, Michael A.
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
MSI reports : working paper series
(
2009
)
1
,
pp. 79-102
Persistent link: https://www.econbiz.de/10003857399
Saved in:
21
A meta-analysis of personal selling elasticities
Albers, Sönke
;
Mantrala, Murali K.
;
Sridhar, Shrihari
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10003727165
Saved in:
22
Feeling superior : the impact of loyalty program structure on customers' perceptions of status
Nunes, Joseph C.
;
Drèze, Xavier
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10003727168
Saved in:
23
A new approach to modeling the adoption of new products : aggregated diffusion models
Toubia, Olivier
;
Goldenberg, Jacob
;
Garcia, Rosanna
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10003727337
Saved in:
24
Order in product customization decisions
Levav, Jonathan
;
Heitmann, Mark
;
Herrmann, Andreas
; …
- In:
MSI reports : working paper series
(
2008
)
2
,
pp. 27-42
Persistent link: https://www.econbiz.de/10003779712
Saved in:
25
Wisdom : the pinnacle of human virtues and a central foundation for macromarketing
Mick, David Glen
;
Bateman, Thomas S.
;
Lutz, Richard J.
- In:
MSI reports : working paper series
(
2008
)
2
,
pp. 93-118
Persistent link: https://www.econbiz.de/10003779749
Saved in:
26
Does a firm's product recall strategy affect it's financial value?
Chen, Yubo
;
Ganesan, Shankar
;
Liu, Yong
- In:
MSI reports : working paper series
(
2008
)
3
,
pp. 23-41
Persistent link: https://www.econbiz.de/10003793931
Saved in:
27
Expanding the role of marketing : from customer equity to market capitalization
Kumar, V.
;
Shah, Denish
- In:
MSI reports : working paper series
(
2008
)
3
,
pp. 43-72
Persistent link: https://www.econbiz.de/10003793932
Saved in:
28
Marketing and shareholder value : sales capitalization and its estimation
Kim, Oliver
;
Lim, Steve C.
;
Lusch, Robert F.
- In:
MSI reports : working paper series
(
2008
)
3
,
pp. 73-90
Persistent link: https://www.econbiz.de/10003793936
Saved in:
29
Innovation and the ratchet effect : how firms trade off value creation in financial and product markets
Moorman, Christine
;
Spencer, Fredrika J.
- In:
MSI reports : working paper series
(
2008
)
3
,
pp. 115-141
Persistent link: https://www.econbiz.de/10003793942
Saved in:
30
The role of local environments in customer acquisition online
Choi, Jeonghye
;
Bell, David R.
;
Lodish, Leonard M.
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 3-24
Persistent link: https://www.econbiz.de/10003814427
Saved in:
31
Customer search in response to sales taxes : the Internet versus catalogs
Anderson, Eric T.
;
Fong, Nathan M.
;
Simester, Duncan
; …
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 25-45
Persistent link: https://www.econbiz.de/10003814430
Saved in:
32
Modeling global spillover in new product takeoff
Everdingen, Yvonne Maria van
;
Fok, Dennis
;
Stremersch, …
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 95-122
Persistent link: https://www.econbiz.de/10003814442
Saved in:
33
When Wal-Mart enters : retailer reactions and sales outcomes
Ailawadi, Kusum L.
;
Zhang, Jie
;
Krishna, Aradhna
; …
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 123-146
Persistent link: https://www.econbiz.de/10003814444
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