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Cultural identity
31
Kulturelle Identität
31
Consumer behaviour
16
Konsumentenverhalten
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International marketing
14
Internationales Marketing
14
National culture
9
Nationalkultur
9
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Brand image
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Albaum, Gerald
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Journal of global marketing
Journal of business research : JBR
107
Discussion paper series / IZA
59
Journal of international consumer marketing
56
International business review : the official journal of the European International Business Academy
44
IZA Discussion Papers
40
International marketing review
40
Journal of international marketing
40
International journal of cross cultural management : CCM
38
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
35
Journal of business ethics : JOBE
34
IZA Discussion Paper
33
The international journal of human resource management
33
Discussion paper / Centre for Economic Policy Research
32
NBER working paper series
30
Journal of world business : JWB
29
Management international review : mir ; journal of international business
29
CESifo working papers
28
Working paper / National Bureau of Economic Research, Inc.
27
Cross cultural management : an international journal
26
NBER Working Paper
25
Journal of international management
24
Cross cultural & strategic management
20
International journal of business and globalisation : IJBG
20
Working paper
20
Culture, leadership, and organizations : the GLOBE study of 62 societies
19
European journal of international management : EJIM
18
International journal of cross cultural management
18
Journal of travel and tourism marketing
17
Asia Pacific journal of marketing and logistics
16
Journal of promotion management : JPM
16
SpringerLink / Bücher
16
Tourism management : research, policies, practice
16
Journal of career development
15
Journal of economic behavior & organization : JEBO
15
International journal of hospitality management
14
Marketing theory
14
National culture and groups
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Discussion papers / CEPR
13
European journal of cross-cultural competence and management
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ECONIS (ZBW)
31
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1
Disengagement toward brand-based online communities : the role of culture
Kumar, Aman
;
Shankar, Amit
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 268-283
Persistent link: https://www.econbiz.de/10014390286
Saved in:
2
Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
Saved in:
3
What motivates consumers to write online reviews? : qualitative research in the Indian cultural context
Kaur, Kulwinder
;
Tejinderpal Singh
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 170-188
Persistent link: https://www.econbiz.de/10012584509
Saved in:
4
The roles of culture in online user reviews : an empirical investigation
Kusawat, Poompak
;
Surat Teerakapibal
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 189-204
Persistent link: https://www.econbiz.de/10012584510
Saved in:
5
The efficacy of cultural intelligence for adaptive selling behaviors in cross-cultural selling : the moderating effect of trait mindfulness
Charoensukmongkol, Peerayuth
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 141-157
Persistent link: https://www.econbiz.de/10012260088
Saved in:
6
Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising
Kalliny, Morris
;
Ghanem, Salma
;
Shaner, Matthew
;
Boyle, …
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
Saved in:
7
Human values and life satisfaction : moderating effects of culture and age
Surat Teerakapibal
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10012260091
Saved in:
8
Determinants and effects of cultural context : a review, conceptual model, and propositions
Manrai, Lalita A.
;
Manrai, Ajay K.
;
Lascu, Dana
; …
- In:
Journal of global marketing
32
(
2019
)
2
,
pp. 67-82
Persistent link: https://www.econbiz.de/10012201010
Saved in:
9
Do consumers acculturated to global consumer culture buy more impulsively? : the moderating role of attitudes towards and beliefs about advertising
Czarnecka, Barbara
;
Schivinski, Bruno
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 219-238
Persistent link: https://www.econbiz.de/10012201029
Saved in:
10
New research on cross-cultural and cross-national comparisons in advertising and consumer behavior
Manrai, Ajay K.
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011963047
Saved in:
11
Cultural meaning, advertising, and national culture : a four-country study
Czarnecka, Barbara
;
Brennan, Ross
;
Keles, Serap
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10011963049
Saved in:
12
Cultural differences among young adult consumers in Hong Kong, Japan, and Korea
Bae, Young Han
;
Hough, Michelle
;
Jun, Jong Woo
;
Ju, Ilyoung
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011963052
Saved in:
13
Cultural differences in consumer engagement in brand-related SNS groups : a cross-cultural study of China and the United States
Lu, Xinyu
- In:
Journal of global marketing
31
(
2018
)
5
,
pp. 295-307
Persistent link: https://www.econbiz.de/10011963144
Saved in:
14
Cultural fit and the choice of international market entry scale of Chinese firms
Qiu, Tianjiao
;
Homer, Pamela Miles
- In:
Journal of global marketing
31
(
2018
)
5
,
pp. 308-323
Persistent link: https://www.econbiz.de/10011963154
Saved in:
15
Culture and the star-power strategy : comparing American and Korean response to celebrity-endorsed advertising
Choi, Jin-A.
;
Lewis, Robert
- In:
Journal of global marketing
30
(
2017
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10011779365
Saved in:
16
Who is the athlete endorser? : a cross-cultural exploration of advertising practitioners’ views
Desmarais, Fabrice
- In:
Journal of global marketing
30
(
2017
)
1
,
pp. 12-30
Persistent link: https://www.econbiz.de/10011779373
Saved in:
17
Finding cross-national consistency : use of G-theory to validate acculturation to global consumer culture measure
Durvasula, Srinivas
;
Lysonski, Steven
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 57-70
Persistent link: https://www.econbiz.de/10011654055
Saved in:
18
The misconstruction of Hofstede's uncertainty avoidance dimension : the fallacy of ecological operation without construct validity at the individual level
Messner, Wolfgang
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 298-313
Persistent link: https://www.econbiz.de/10011654433
Saved in:
19
A comparative analysis of Arab and US cultural values on the web
Chun, Wootae
;
Singh, Nitish
;
Sobh, Rana
;
Benmamoun, Mamoun
- In:
Journal of global marketing
28
(
2015
)
2
,
pp. 99-112
Persistent link: https://www.econbiz.de/10011284956
Saved in:
20
The influence of cultural orientation and communication style on consumer behavior : a comparative study of the Arab world and the United States
Kalliny, Morris
;
Ghanem, Salma
;
Kalliny, Mary
- In:
Journal of global marketing
27
(
2014
)
3
,
pp. 145-160
Persistent link: https://www.econbiz.de/10010404377
Saved in:
21
The importance of fashion : the Chinese and US Gen Y perspective
Simmers, Christina S.
;
Parker, R. Stephen
;
Schaefer, …
- In:
Journal of global marketing
27
(
2014
)
2
,
pp. 94-105
Persistent link: https://www.econbiz.de/10010380438
Saved in:
22
Antecedents of Taiwan Chinese consumers' purchase intentions toward US- and Japanese-made household appliances
Javalgi, Rajshekhar (Raj) G.
;
Park, Jieun
;
Lee, Oscar
; …
- In:
Journal of global marketing
26
(
2013
)
4
,
pp. 203-223
Persistent link: https://www.econbiz.de/10010199644
Saved in:
23
The role of culture in creative execution in celebrity endorsement : the cross-cultural study
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 155-172
Persistent link: https://www.econbiz.de/10010189495
Saved in:
24
Influence of culture on Indian consumers' preference to shop at small retail stores
Khare, Arpita
- In:
Journal of global marketing
25
(
2012
)
2
,
pp. 100-111
Persistent link: https://www.econbiz.de/10009672198
Saved in:
25
Conducting research on international advertising : the roles of cultural knowledge and international research teams
Hornikx, Jos
;
O'Keefe, Daniel J.
- In:
Journal of global marketing
24
(
2011
)
2
,
pp. 152-166
Persistent link: https://www.econbiz.de/10009156353
Saved in:
26
The utility of prestige : Chinese and American hedonic ratings of prestige goods
Adams, Russell
- In:
Journal of global marketing
24
(
2011
)
4
,
pp. 287-304
Persistent link: https://www.econbiz.de/10009377182
Saved in:
27
Electronic word-of-mouth in social networking sites : a cross-cultural study of the United States and China
Chu, Shu-chuan
;
Choi, Sejung Marina
- In:
Journal of global marketing
24
(
2011
)
3
,
pp. 263-281
Persistent link: https://www.econbiz.de/10009305488
Saved in:
28
Culture-based values and management style of marketing decision makers in six Western Pacific Rim countries
Albaum, Gerald
;
Yu, Julie
;
Wiese, Nila M.
;
Herche, Joel
; …
- In:
Journal of global marketing
23
(
2010
)
2
,
pp. 139-151
Persistent link: https://www.econbiz.de/10003979378
Saved in:
29
It's not black and white : advertising and race in cultural context
Jones, Victoria
- In:
Journal of global marketing
23
(
2010
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10003952651
Saved in:
30
Special issue: Ethical and social issues in global marketing
Poon, Patrick
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009617948
Saved in:
31
Tradition versus change : evaluating the currency of some traditional Chinese values in today's business environment
Willis, Mike
- In:
Journal of global marketing
22
(
2009
)
1
,
pp. 67-89
Persistent link: https://www.econbiz.de/10003857671
Saved in:
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