//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Stuart, Helen"
~person:"Bang, Nguyen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Familienmarke"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand architecture
10
Markenarchitektur
10
Brand management
9
Markenführung
9
Corporate reputation
6
Firmenimage
6
Corporate branding
3
Corporate culture
3
Unternehmenskultur
3
Airline
2
Brand
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Fluggesellschaft
2
Großbritannien
2
Internal branding
2
Markenartikel
2
Strategic management
2
Strategisches Management
2
United Kingdom
2
organization management
2
Airlines
1
Brand champion behaviour
1
Brand evolution
1
Brand image
1
Branding in higher education
1
Business ethics
1
Business performance
1
Charitable organization
1
Charity
1
Configuration
1
Corporate brand
1
Corporate brand strategy implementation
1
Corporate branding orientation
1
Corporate image
1
Einzelhandel
1
Ethics
1
Ethik
1
Firm performance
1
FsQCA
1
more ...
less ...
Online availability
All
Undetermined
7
Free
1
Type of publication
All
Article
8
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Conference paper
1
Konferenzbeitrag
1
Sammelwerk
1
more ...
less ...
Language
All
English
10
Author
All
Stuart, Helen
Bang, Nguyen
Balmer, John M. T.
41
Melewar, T. C.
17
Kernstock, Joachim
11
Sharifah Faridah Syed Alwi
8
Balmer, John M.T.
7
Burghausen, Mario
7
Esch, Franz-Rudolf
7
Foroudi, Pantea
7
Hakenes, Hendrik
7
Iglesias, Oriol
7
Ind, Nicholas
7
Merrilees, Bill
7
Miller, Dale
7
Otubanjo, Olutayo
7
Peitz, Martin
7
Abratt, Russell
6
Brexendorf, Tim Oliver
6
Burmann, Christoph
6
Chen, Weifeng
6
Anisimova, Tatiana
5
Brunner, Christian Boris
5
Greyser, Stephen A.
5
Keller, Kevin Lane
5
Mingione, Michela
5
Rindell, Anne
5
Sarkar, Soumya
5
Schultz, Majken
5
Dev, Chekitan S.
4
Hatch, Mary Jo
4
Juntunen, Mari
4
Kleyn, Nicola
4
Langner, Tobias
4
Powell, Shaun M.
4
Redler, Jörn
4
Suppliet, Moritz
4
Tomczak, Torsten
4
Urde, Mats
4
Bargenda, Angela
3
more ...
less ...
Published in...
All
International studies of management and organization
4
Business ethics quarterly : the journal of the Society for Business Ethics
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
International journal of contemporary hospitality management
1
The journal of brand management : an international journal
1
The marketing review
1
Working paper series / Bradford University School of Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
2
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
3
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
4
Towards a branding oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
5
Brand champion behaviour : its role in corporate branding
Yakimova, Raisa
;
Mavondo, Felix
;
Freeman, Susan
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011771419
Saved in:
6
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
7
The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi
;
Ali, Sulaiman Muhammad
; …
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
Saved in:
8
Managing a corporate brand in a challenging stakeholder environment : charity branding
Stuart, Helen
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 228-234
Persistent link: https://www.econbiz.de/10011497608
Saved in:
9
Corporate branding : an employee perspective
Stuart, Helen
;
Rodríguez-Cánovas, Belén
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 86-115)
.
2013
Persistent link: https://www.econbiz.de/10009781998
Saved in:
10
British Airways and Balmer's AC3ID test of corporate brand management
Balmer, John M. T.
(
contributor
);
Stuart, Helen
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002590104
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->