//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Fernsehkonsum"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Fernsehnutzung
12
Television usage
12
Fernsehprogramm
6
Fernsehwerbung
6
Television advertising
6
Television programme
6
Advertising effects
4
Australia
4
Australien
4
Werbewirkung
4
USA
3
United States
3
2002-2010
1
Advertising
1
Advertising planning
1
Beziehungsmarketing
1
Black people
1
Branchenentwicklung
1
Consumer preferences
1
Customer integration
1
Customer satisfaction
1
Digital broadcast
1
Digitaler Rundfunk
1
Ethnic group
1
Ethnische Gruppe
1
Film
1
Interactive media
1
Interaktive Medien
1
Konsumentenpräferenzen
1
Kundenintegration
1
Kundenzufriedenheit
1
Media usage
1
Mediennutzung
1
Mexico
1
Mexiko
1
Neuroscience
1
Neurowissenschaften
1
Performance measurement
1
Performance-Messung
1
Relationship marketing
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Language
All
English
12
Author
All
Barwise, Patrick
1
Beal, Virginia
1
Bellman, Steven
1
Bleakley, Amy
1
Dagger, Tracey S.
1
Danaher, Peter J.
1
Dennis, Donald Miller
1
Dix, Stephen Richard
1
Ellithorpe, Morgan E.
1
Ewing, Michael
1
Fulgoni, Gian M.
1
Gray, David Michael
1
Hennessy, Michael
1
Hier, James
1
Ho, Jason
1
James, J. P.
1
Krider, Robert E.
1
Krugman, Dean
1
Lindsey-Warren, Tyrha M.
1
Lipsman, Andrew
1
McNiven, Michael D.
1
Millward, Emilia
1
Mora, José-Domingo
1
Nield, Geoffrey E.
1
Phau, Ian
1
Precourt, Geoffrey
1
Pynta, Peter
1
Seixas, Shaun A. S.
1
Tinkham, Spencer F.
1
more ...
less ...
Published in...
All
Journal of advertising research
NBER working paper series
6
Working paper / National Bureau of Economic Research, Inc.
5
Research
4
Doppelklick statt Doppelherz - Medien für die Zielgruppe 50plus
3
NBER Working Paper
3
Digital peripheries : the online circulation of audiovisual content from the small market perspective
2
Digital transformation in journalism and news media : media management, media convergence and globalization
2
Fokus Dienstleistungsmarketing
2
International journal on media management : JMM
2
JMM : the international journal on media management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of media business studies
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Media-Perspektiven
2
SpringerLink / Bücher
2
The journal of media economics
2
Aktuelle Themen der Wirtschaftspsychologie ; Bd. 1
1
Behavioral Economics und Wirtschaftspolitik
1
Bravo Working Paper # 2020-002
1
Columbia Business School Research Paper
1
Consortium of development studies in Southeast Asia : (CDSSEA) : publication series
1
Contemporary economic policy : a journal of Western Economic Association International
1
Contemporary research in sports economics : proceedings of the 5th ESEA Conference
1
DUV / Sozialwissenschaft
1
Demografischer Wandel in der unternehmerischen Praxis : mit Best-Practice-Berichten
1
Discussion paper / Centre for Economic Policy Research
1
Discussion papers / CEPR
1
Discussion papers / Department of Economics, University of Copenhagen
1
Economics Department working paper series
1
Econophysics of agent-based models
1
Event- und Impaktforschung
1
Forschung und Praxis an der FHWien der WKW
1
Fuzzy methods for customer relationship management and marketing : applications and classifications
1
Handbook of research on managerial practices and disruptive innovation in Asia
1
IFN working paper
1
Idées reçues
1
International journal of sport finance
1
Journal of advertising
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
12
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Why do people watch so much television and video? : implications for the future of viewing and advertising
Barwise, Patrick
;
Bellman, Steven
;
Beal, Virginia
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10012293503
Saved in:
2
An examination of television consumption by racial and ethnic audiences in the U.S. : implications for multicultural media planning and media measurement
James, J. P.
;
Lindsey-Warren, Tyrha M.
- In:
Journal of advertising research
59
(
2019
)
1
,
pp. 40-52
Persistent link: https://www.econbiz.de/10012007139
Saved in:
3
Adolescent perceptions of black-oriented media: "the day Beyoncé turned Black" : can Black-oriented films and TV programs be marketed more broadly?
Ellithorpe, Morgan E.
;
Hennessy, Michael
;
Bleakley, Amy
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 158-170
Persistent link: https://www.econbiz.de/10012109422
Saved in:
4
Why television still matters
Precourt, Geoffrey
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011707536
Saved in:
5
Measuring television in the programmatic age : why television measurement methods are shifting toward digital
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 10-14
Persistent link: https://www.econbiz.de/10011707575
Saved in:
6
Predictors of commercial zapping during live prime-time television : an observation-based study identifies factors that drive TV channel switching
Dix, Stephen Richard
;
Phau, Ian
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011707582
Saved in:
7
Who decides what to watch on TV at home? : insights from people-meter data in Mexico ; measuring co-viewing and preference influences to help broadcasters promote programming
Mora, José-Domingo
;
Krider, Robert E.
;
Ho, Jason
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10010520796
Saved in:
8
The power of social television : can social media build viewer engagement? ; a new approach to brain imaging of viewer immersion
Pynta, Peter
;
Seixas, Shaun A. S.
;
Nield, Geoffrey E.
; …
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 71-80
Persistent link: https://www.econbiz.de/10010354585
Saved in:
9
The good news about television : attitudes aren't getting worse tracking public attitudes toward TV advertising
Ewing, Michael
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 83-89
Persistent link: https://www.econbiz.de/10009745861
Saved in:
10
An episode-by-episode examination : what drives television-viewer behavior ; digging down into audience satisfaction with televison dramas
Dennis, Donald Miller
;
Gray, David Michael
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 166-174
Persistent link: https://www.econbiz.de/10009778471
Saved in:
11
The 38-percent-solution : empirical generalizations for repeat viewing of television programs
Danaher, Peter J.
;
Dagger, Tracey S.
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 225-233
Persistent link: https://www.econbiz.de/10009618393
Saved in:
12
The big picture for large-screen television viewing : for both programming and advertising, audiences are more attentive, more absorbed, and less critical
McNiven, Michael D.
;
Krugman, Dean
;
Tinkham, Spencer F.
- In:
Journal of advertising research
52
(
2012
)
4
,
pp. 421-432
Persistent link: https://www.econbiz.de/10009710182
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->