Perrigot, Rozenn; Hussain, Dildar; Windsperger, Josef - In: International Journal of Retail & Distribution Management 43 (2015) 8, pp. 693-711
Purpose – The purpose of this paper is to explore independent small business owners’ perceptions of franchisees relationships with their franchisors, their fellow franchisees within the chain, their employees and their customers. Design/methodology/approach – The authors use a qualitative...