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~subject:"Brand management"
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Brand management
Gattungsmarke
28
Generic brand
23
Markenartikel
13
Brand
10
Markenführung
7
USA
7
United States
7
Arzneimittel
5
Generic drugs
5
Generika
5
Pharmaceuticals
5
Theorie
5
Theory
5
Consumer behaviour
4
Konsumentenverhalten
4
Wettbewerb
4
Akzeptanz
3
Demand
3
Deutschland
3
Markenpolitik
3
Marketing management
3
Marketingmanagement
3
Nachfrage
3
Produktmanagement
3
Vertikales Marketing
3
Advertising
2
Arzneimittelmarkt
2
Brand image
2
Cheese
2
Elasticity of substitution
2
Germany
2
Käse
2
Lebensmitteleinzelhandel
2
Markenimage
2
Milchmarkt
2
Milchpolitik
2
Milk market
2
Milk policy
2
Pharmaceutical industry
2
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Article
4
Book / Working Paper
3
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Arbeitspapier
3
Article in journal
3
Aufsatz in Zeitschrift
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Aufsatz im Buch
1
Book section
1
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Language
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English
6
German
1
Author
All
Parker, Philip M.
2
Soberman, David A.
2
Bergès, Fabian
1
Blair, Rachel
1
Bouamra-Mechemache, Zohra
1
Bulmer, Sandy
1
Conroy, Denise
1
Eagle, Lynne C.
1
Foster, Kenneth Alan
1
Lee, Michael S. W.
1
Lusk, Jayson L.
1
Motion, Judith
1
Nilsson, Tomas
1
Schenk, Hans-Otto
1
Ubilava, David
1
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Faculty & research / Insead : working paper series
2
European review of agricultural economics : ERAE
1
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Working paper / Department of Commerce, College of Business, Massey University
1
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ECONIS (ZBW)
7
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1
Is producing a private label counterproductive for a branded manufacturer?
Bergès, Fabian
;
Bouamra-Mechemache, Zohra
- In:
European review of agricultural economics : ERAE
39
(
2012
)
2
,
pp. 213-239
Persistent link: https://www.econbiz.de/10009535544
Saved in:
2
Differences in consumer preferences when facing branded versus non-branded choices
Ubilava, David
;
Foster, Kenneth Alan
;
Lusk, Jayson L.
; …
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
2
,
pp. 61-70
Persistent link: https://www.econbiz.de/10009124721
Saved in:
3
Anti-consumption and brand avoidance
Lee, Michael S. W.
;
Motion, Judith
;
Conroy, Denise
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 169-180
Persistent link: https://www.econbiz.de/10003810538
Saved in:
4
White boxes + gray markets
Eagle, Lynne C.
;
Bulmer, Sandy
;
Blair, Rachel
-
2004
Persistent link: https://www.econbiz.de/10002543615
Saved in:
5
Why private labels may increase market prices
Soberman, David A.
(
contributor
); …
-
2003
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10001827299
Saved in:
6
Why private labels may increase market prices
Soberman, David A.
(
contributor
); …
-
2002
-
[Elektronische Ressource], rev. version of 99/39/MKT
Persistent link: https://www.econbiz.de/10001719483
Saved in:
7
Funktionen, Erfolgsbedingungen und Psychostrategie von Handels- und Gattungsmarken
Schenk, Hans-Otto
- In:
Handelsmarken : Entwicklungstendenzen und …
,
(pp. 71-96)
.
1997
Persistent link: https://www.econbiz.de/10001297658
Saved in:
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