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International marketing
26
Internationales Marketing
26
Brand management
7
Consumer behaviour
7
Konsumentenverhalten
7
Markenführung
7
EU countries
6
EU-Binnenmarkt
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1
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Journal of euromarketing
International marketing review
135
Journal of international marketing
122
Journal of global marketing
111
Journal of business research : JBR
103
International business review : the official journal of the European International Business Academy
44
Europäische Hochschulschriften / 5
42
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
SpringerLink / Bücher
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
Advances in international marketing
38
Journal of international consumer marketing
33
International Marketing Review
31
Handbook of research in international marketing
26
Management international review : mir ; journal of international business
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
Gabler Edition Wissenschaft
17
The journal of business & industrial marketing
17
Marketing intelligence & planning
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
Springer eBook Collection
15
The journal of product & brand management
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
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ECONIS (ZBW)
26
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1
A comparative cross-national examination of online investment promotion
Nowak, Jan
- In:
Journal of euromarketing
25
(
2016
)
3/4
,
pp. 147-159
Persistent link: https://www.econbiz.de/10011633978
Saved in:
2
The impact of country-of-origin and ethnocentrism : an experimental study of consumer taste preferences for soft drinks at a cross-cultural level
Harcar, Talha
;
Kaynak, Erdener
- In:
Journal of euromarketing
24
(
2015
)
2/3
,
pp. 120-131
Persistent link: https://www.econbiz.de/10011408858
Saved in:
3
Global consumer culture positioning : the use of global consumer culture positioning appeals across four European countries
Czarnecka, Barbara
;
Keles, Serap
- In:
Journal of euromarketing
23
(
2014
)
3
,
pp. 59-67
Persistent link: https://www.econbiz.de/10010497693
Saved in:
4
"Made in Italy" brands in the US and China : does country of origin matter?
Vianelli, Donata
;
Pegan, Giovanna
- In:
Journal of euromarketing
23
(
2014
)
1/2
,
pp. 57-73
Persistent link: https://www.econbiz.de/10010504727
Saved in:
5
Private label brand trends in the grocery retail industry
Panibratov, Andrej Ju.
- In:
Journal of euromarketing
23
(
2014
)
1/2
,
pp. 37-56
Persistent link: https://www.econbiz.de/10010504728
Saved in:
6
International branding : a framework for classification and analysis
Solberg, Carl Arthur
- In:
Journal of euromarketing
23
(
2014
)
1/2
,
pp. 5-21
Persistent link: https://www.econbiz.de/10010504731
Saved in:
7
The effectiveness of openness in advertising for familiar and unfamiliar brands across different nationalities
Ketelaar, Paul E.
;
Maesen, Stijn
;
Linssen, Lisbeth
; …
- In:
Journal of euromarketing
22
(
2013
)
1/2
,
pp. 5-23
Persistent link: https://www.econbiz.de/10010127921
Saved in:
8
Anthropomorphism and allegory in advertising across cultures : effects on memory and persuasion
Gelbrich, Katja
;
Gäthke, Daniel
;
Westjohn, Stanford A.
- In:
Journal of euromarketing
21
(
2012
)
4
,
pp. 174-192
Persistent link: https://www.econbiz.de/10009755856
Saved in:
9
How many Europes are there? : an economic and cultural segmentation of the European market
Dursun-Kilic, Turkan
;
Kilic, Ceyhan
- In:
Journal of euromarketing
21
(
2012
)
2/3
,
pp. 136-152
Persistent link: https://www.econbiz.de/10009728875
Saved in:
10
How global are global brands? : an empirical brand awareness and image analysis
Cleff, Thomas
;
Martinez, César Javier Sepúlveda
; …
- In:
Journal of euromarketing
20
(
2011
)
1/2
,
pp. 63-84
Persistent link: https://www.econbiz.de/10009549045
Saved in:
11
Customer-based brand equity for global brands : a multinational approach
Atilgan, Eda
;
Akinci, Serkan
;
Aksoy, Safak
;
Kaynak, Erdener
- In:
Journal of euromarketing
18
(
2009
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10003882147
Saved in:
12
Cross-cultural markets and consumer behaviors: the case of China and Turkey
Chu-Weininger, Ming Ying Lisa
;
Weininger, Michael A.
- In:
Journal of euromarketing
18
(
2009
)
3
,
pp. 189-198
Persistent link: https://www.econbiz.de/10003892427
Saved in:
13
Organizational and exporting determinants affecting export promotion program awareness, utilization, and usefulness level
Köksal, Mehmet Haluk
- In:
Journal of euromarketing
18
(
2009
)
4
,
pp. 219-232
Persistent link: https://www.econbiz.de/10003945470
Saved in:
14
Global marketing strategies of born globals and globalising internationals in the ICT field
Gabrielsson, Mika
;
Gabrielsson, Peter
- In:
Journal of euromarketing
12
(
2003
)
3/4
,
pp. 123-145
Persistent link: https://www.econbiz.de/10001861841
Saved in:
15
Sales channel strategies in export marketing of small and medium sized high tech companies
Obaidi, Zuhair al-
;
Gabrielsson, Mika
- In:
Journal of euromarketing
12
(
2002
)
2
,
pp. 5-27
Persistent link: https://www.econbiz.de/10001861821
Saved in:
16
Market signaling by multinational firms : an international comparison
Milewicz, John
;
Herbig, Paul A.
;
Day, Ken
- In:
Journal of euromarketing
12
(
2002
)
2
,
pp. 55-70
Persistent link: https://www.econbiz.de/10001861829
Saved in:
17
An export grouping scheme
Welch, Denice Ellen
(
contributor
)
- In:
Journal of euromarketing
9
(
2000
)
2
,
pp. 59-84
Persistent link: https://www.econbiz.de/10001545559
Saved in:
18
International strategies of NIC firms in Europe
Chen, Ivy
;
Wong, Veronica
- In:
Journal of euromarketing
8
(
1999
)
3
,
pp. 1-28
Persistent link: https://www.econbiz.de/10001485033
Saved in:
19
Country marketing in the United Kingdom and the Netherlands : two case studies
Pahud de Mortanges, Charles F.
;
Weg, Marit van der
- In:
Journal of euromarketing
7
(
1999
)
3
,
pp. 43-57
Persistent link: https://www.econbiz.de/10001404204
Saved in:
20
Ethical issues in international marketing
Delener, Nejdet
(
contributor
)
- In:
Journal of euromarketing
4
(
1995
)
2
Persistent link: https://www.econbiz.de/10001186040
Saved in:
21
Export behaviour of smaller Norwegian firms : measuring the effects of state subsidies
Ghauri, Pervez N.
- In:
Journal of euromarketing
3
(
1994
)
2
,
pp. 91-110
Persistent link: https://www.econbiz.de/10001162648
Saved in:
22
Fortress Europe: which industries are most vulnerable?
Larsen, Trina L.
- In:
Journal of euromarketing
1
(
1992
)
3
,
pp. 97-113
Persistent link: https://www.econbiz.de/10001136932
Saved in:
23
Europe 1992: implications for technology transfer
Herbig, Paul A.
- In:
Journal of euromarketing
1
(
1992
)
3
,
pp. 29-49
Persistent link: https://www.econbiz.de/10001136936
Saved in:
24
European unification in 1992 challenges US industries : winners, losers and new directions
Delener, Nejdet
- In:
Journal of euromarketing
1
(
1992
)
3
,
pp. 5-27
Persistent link: https://www.econbiz.de/10001136938
Saved in:
25
The impact of Europe 1992 : marketing implications for trading relationship with Hong Kong
Chan, Tsang-sing
- In:
Journal of euromarketing
1
(
1992
)
4
,
pp. 23-39
Persistent link: https://www.econbiz.de/10001138500
Saved in:
26
EC 92: easy for Hong Kong companies too?
Chan, C. F.
- In:
Journal of euromarketing
1
(
1991
)
1
,
pp. 39-57
Persistent link: https://www.econbiz.de/10001119710
Saved in:
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