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type_genre:"CD-ROM, DVD"
~subject:"Marketing management"
~type_genre:"Reprint"
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Search: subject_exact:"Global marketing"
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Marketing management
International marketing
81
Internationales Marketing
81
Globalisierung
18
Globalization
18
Welt
16
World
16
Marketingmanagement
15
Marketing theory
12
Marketingtheorie
12
Multinationales Unternehmen
12
Transnational corporation
12
Consumer behaviour
10
Konsumentenverhalten
10
Export
7
Brand image
6
Brand management
6
China
6
Cultural identity
6
Developing countries
6
Entwicklungsländer
6
Kulturelle Identität
6
Markenführung
6
Markenimage
6
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6
United States
6
International market entry
5
Internationaler Markteintritt
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Theorie
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Theory
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Brand
3
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International competition
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Management
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46
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25
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17
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McCarthy, Edmund Jerome
3
Perreault, William D.
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Samli, A. Coskun
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Wills, James R.
2
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1
Diamantopoulos, Adamantios
1
Douglas, Susan P.
1
Gregory, Gary
1
Hill, John S.
1
Iyer, Ramesh T.
1
Jain, Subhash C.
1
Karavdic, Munib
1
Koh, Anthony C.
1
Naidu, G. M.
1
Perlmutter, Howard V.
1
Piercy, Nigel
1
Prasad, V. K.
1
Ramamurthy, K.
1
Roth, Martin S.
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Solberg, Carl Arthur
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Wind, Yoram
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International marketing ; Vol. 1
4
International marketing ; Vol. 2
3
International marketing ; Vol. 3
2
McGraw-Hill/Irwin series in marketing
2
Major theoretical debates and contemporary issues in marketing theory
1
Small business exporting: adoption of innovation
1
The impact of theory on representations of the consumer and the marketing organisation
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ECONIS (ZBW)
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1
Export strategy : key markets vs market spreading
Piercy, Nigel
-
2009
Persistent link: https://www.econbiz.de/10003833598
Saved in:
2
Relationships among organisational characteristics, marketing strategy and export performance
Koh, Anthony C.
-
2008
Persistent link: https://www.econbiz.de/10003655296
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3
Standardization of international marketing strategy : some research hypotheses
Jain, Subhash C.
-
2008
Persistent link: https://www.econbiz.de/10003655495
Saved in:
4
A framework for analysis of strategy development in globalizing markets
Solberg, Carl Arthur
-
2008
Persistent link: https://www.econbiz.de/10003655501
Saved in:
5
Guidelines for developing international marketing strategies
Wind, Yoram
;
Douglas, Susan P.
;
Perlmutter, Howard V.
-
2008
Persistent link: https://www.econbiz.de/10003655509
Saved in:
6
Developing global products and marketing strategies : a construct and a research agenda
Wills, James R.
;
Samli, A. Coskun
;
Jacobs, Laurence W.
-
2008
Persistent link: https://www.econbiz.de/10003655925
Saved in:
7
Developing global products and marketing strategies : a rejoinder
Samli, A. Coskun
;
Wills, James R.
;
Jacobs, Laurence W.
-
2008
Persistent link: https://www.econbiz.de/10003655932
Saved in:
8
Effects of global market conditions on brand image customization and brand performance
Roth, Martin S.
-
2008
Persistent link: https://www.econbiz.de/10003656328
Saved in:
9
International direct marketing strategies : a US-European comparison
Iyer, Ramesh T.
;
Hill, John S.
-
2008
Persistent link: https://www.econbiz.de/10003657427
Saved in:
10
The influence of Internet-marketing integration on marketing competencies and export performance
Prasad, V. K.
;
Ramamurthy, K.
;
Naidu, G. M.
-
2008
Persistent link: https://www.econbiz.de/10003657607
Saved in:
11
Integrating e-commerce into existing export marketing theories : a contingency model
Karavdic, Munib
;
Gregory, Gary
-
2008
Persistent link: https://www.econbiz.de/10003611106
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12
Narver and Slater, Kohli and Jaworski and the market orientation construct : integration and internationalization
Cadogan, John W.
;
Diamantopoulos, Adamantios
-
2008
Persistent link: https://www.econbiz.de/10003611364
Saved in:
13
Essentials of marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2006
-
10. ed.
Persistent link: https://www.econbiz.de/10002705289
Saved in:
14
Basic marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2005
-
15. ed., internat. ed
Persistent link: https://www.econbiz.de/10001950109
Saved in:
15
Essentials of marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2003
-
9. ed
Persistent link: https://www.econbiz.de/10001689949
Saved in:
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